Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Ways to Get Visual on Social Media | Social Media Today

5 Ways to Get Visual on Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It’s become clear that a dynamic visual presence is essential for develop a successful social media campaign and just as essential to your fundamental social strategy.

 

But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia.

 

Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence....

Jeff Domansky's insight:

Visuals rock and video rolls. Five tips to make your marketing work better.

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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Public Relations & Social Media Insight | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
Jeff Domansky's insight:

Pictures will always add life to any story or content...

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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Public Relations & Social Media Insight | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Here are some valuable stats to show video's impact and ROI - JD]

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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Public Relations & Social Media Insight | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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Easel.ly Launches Browser Tool And Templates For Quick, Easy, Beautiful Infographics - 10,000 Words

Easel.ly Launches Browser Tool And Templates For Quick, Easy, Beautiful Infographics - 10,000 Words | Public Relations & Social Media Insight | Scoop.it
Easel.ly Launches Browser Tool And Templates For Quick, Easy, Beautiful Infographics...

 

Did you know that infographics are 30 to 40 times more likely to be viewed and shared vs. text? At least that’s the claim that Easel.ly makes on its homepage. The new site, a project in beta, makes it super easy to use drag-n-drop templates to create beautiful infographics for free....

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Public Relations & Social Media Insight | Scoop.it

Via Robin Good, Karen Dietz
Jeff Domansky's insight:

Tools every blogger, content pro can use.

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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.

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Maximize Your Blog’s Photo Power | Heidi Cohen

Maximize Your Blog’s Photo Power | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.

 

11 Places to use photographs on your blog

...Photographs permeate blogs. To maximize your blog’s photo power, start by examining all of the places where images support your blog’s content. Here are eleven blog locations where photos are useful....

 

7 Blog photo sources
Once you determine what type of photographs you want to use on your blog, you need to select appropriate images. Regardless of what type of blog you have, B2C, B2B, not-for-profit, solopreneur or personal, here are seven sources of photographs....

 

[Practical tips for better visual impact in your blog and content marketing ~ Jeff]

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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Public Relations & Social Media Insight | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.

 

Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.

 

If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.

 

I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.

 

The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.

 

There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!

 

Thank you Giuseppe Mauriello for finding this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Free Data Visualization Software | Tableau Public

Free Data Visualization Software | Tableau Public | Public Relations & Social Media Insight | Scoop.it

Hey everyone -- this looks like a really great FREE tool for taking a bunch of data and creating a stunning visual story. I haven't tested it because I don't have a pile of data to crunch, make it look beautiful, or tell a story with it. 

 

But if you do, then I wanted to make sure I passed this along.

 

Enjoy trying it out.


Via Karen Dietz
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Perrine Crampton's comment, May 28, 2012 9:06 PM
I wish it supported a Macintosh environment. :-(
Karen Dietz's comment, May 28, 2012 10:28 PM
Oh, bummer that it doesn't Perrine! Guess I won't be using it on my iPad :( Hope you have a wonderful week and thanks for re-scooping the article.
Perrine Crampton's comment, May 28, 2012 11:02 PM
@karenDietz Thanks for sharing it. :-)
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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Public Relations & Social Media Insight | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...

 

Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.

 

Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.

 

There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.

 

Think about how you want to add more photos and videos to your website and content for greater engagement!

 

And thank you fellow curator Debra Askanase @askdebra for sending me this article.


Via Karen Dietz
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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!