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Social media, PR insight & thought leadership - from The PR Coach
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New marketing survey: It’s the trust, stupid | VentureBeat

New marketing survey: It’s the trust, stupid | VentureBeat | Public Relations & Social Media Insight | Scoop.it

If you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra.


Nope, says a new survey from brand expert network Experticity, the 2015 Marketing Mix Survey. The key driver in making a sale is the trust possessed by a source of product information.


Conducted by ReRez Research, the survey finds that 83 percent of marketers think advertising — online, broadcast, and print — is effective in influencing buyer decisions. But less than half of consumers — 47 percent — trust or believe advertising....

Jeff Domansky's insight:

What and who do consumers trust? This research report will help you understand the answers.

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Marco Favero's curator insight, October 1, 2015 10:17 AM

aggiungere la vostra comprensione ...

steve batchelder's curator insight, October 2, 2015 3:10 AM

add your insight ...

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Can We Trust The Trust Numbers?

Can We Trust The Trust Numbers? | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.


“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

The question is, how much trust can we put it in these trust numbers?

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Marco Favero's curator insight, November 17, 2014 10:29 AM

aggiungi la tua intuizione ...

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Who do we trust? | my 2 cents

Many companies work hard to create and maintain visibility. That's what keeps those of us ion advertising and public relations busy. But how much effort do those companies put into building and maintaining a good reputation?

 

Some, like American Express and McDonald's, put heavy emphasis on PR, community relations and customer service as a way to secure a good reputation with customers and potential customers.


A survey just released by Mediabistro makes interesting reading.  The poll, by Harris, got feedback from about 19,000 people at random....

Jeff Domansky's insight:

David Reich looks at the reasons we trust the top ten brands.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Media Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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True or False? Pay Attention to Structure to Tell if a Story is Made Up

True or False? Pay Attention to Structure to Tell if a Story is Made Up | Public Relations & Social Media Insight | Scoop.it

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."

 

Image by prosotphoto (Shutterstock)

 

Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.

 

Remember these 'tells' and let's keep on focusing on authenticity.

 

Thanks Gregg Morris @greggvm for finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A storytelling BD detector? Awesome ;-) ~ Jeff]


Via Gregg Morris, Karen Dietz
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Center for Food Integrity : Whom Do Consumers Trust on Food Issues?

Center for Food Integrity : Whom Do Consumers Trust on Food Issues? | Public Relations & Social Media Insight | Scoop.it

With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk.


But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI).


In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....

Jeff Domansky's insight:

Fascinating consumer research. Recommended reading. 9/10

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kelvin dsuja's curator insight, August 3, 2015 3:54 AM

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aitouaddaC's curator insight, August 3, 2015 7:56 AM

Fascinating consumer research. Recommended reading. 9/10

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Is Facebook Right for You? | Business 2 Community

Is Facebook Right for You? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Often these days, content marketers are syndicating content across platforms in social media, Facebook included. The CMI, for example, noted that 80% of B2B content marketers are now posting content through Facebook. In any content marketing play, it’s almost inevitable that Facebook will be brought up.

 

But too often, people expect sponsored stories, a couple of funny posts and some good videos will be enough to change the very nature of their brand in the social space. But let’s take a step back for a moment and look at what exactly is happening in the space. Social media relies on people having an implicit trust in one another, and for brands, it becomes very difficult to put your faith or trust in something so abstract. Take a piece of research by Forrester. It suggests that the majority of content being posted by brands just isn’t being trusted. There are a few reasons why this might be the case....

Jeff Domansky's insight:

Where is content marketing struggling and how can it be improved? At the end of the day, for consumers, the key question is can they trust the brand and the information it shares?

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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Social media and content marketing requirecustomer trust to help build and extend your 360° brand.

 

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

 

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans....

Jeff Domansky's insight:

Heidi Cohen looks in depth at the importance of trust in content marketing.

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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Public Relations & Social Media Insight | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?

Via Karen Dietz
Jeff Domansky's insight:

Really useful insight for effective storytelling and content marketing. 

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Nuava Solutions's curator insight, January 4, 2013 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions

翟文伟's curator insight, January 6, 2013 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.

Karen Dietz's comment, January 7, 2013 4:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.