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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 TRENDS FOR 2015 | trendwatching.com

10 TRENDS FOR 2015 | trendwatching.com | Public Relations & Social Media Insight | Scoop.it

Trends aren't really the point – opportunities are.

So, time to be transparent: yes, our list does feature the Internet of Things. But in the INTERNET OF SHARING THINGS you'll discover one exciting way to do something with these technologies, for consumers, in 2015.

The same goes for each of the 10 trends below: each one highlights a key, actionable innovation opportunity that could see YOU serve, delight, surprise or build stronger relationships with your customers. Indeed, you could (and should!) start putting at least one of these into action tomorrow, if not in the weeks and months ahead!

So all set? Read, be inspired, then get going!...

Jeff Domansky's insight:

Watch for trends and opportunities.

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Technology Predictions for 2015

Technology Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it

It’s a fact that predictions have always attracted people’s attention, otherwise all these fortune-tellers and mediums would have been unemployed instead of wearing golden rings and necklaces. Based on this, we decided to peer into our crystal balls (actually with the shape of a screen) and collect all the technology trends that we have this feeling that will be on the spotlight during 2015....

Jeff Domansky's insight:

Technology and what's ahead?

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Public Relations & Social Media Insight | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...

Jeff Domansky's insight:

Sharing will be at the epicenter of marketing trends in 2015. We have tools and technology – the challenge is exercising our ability to change the paradigm. Recommended reading. 9/10

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María Dolores Díaz Noguera's curator insight, December 3, 2014 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 2014 8:36 AM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 2014 1:34 PM

More trends - of a disruptive nature 

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OracleVoice | 10 Tech Trends That Will Transform Your Industry

OracleVoice | 10 Tech Trends That Will Transform Your Industry | Public Relations & Social Media Insight | Scoop.it

I have bad news for companies that are struggling to improve their customer engagement—it’s only going to get more difficult.


...They also shared ideas and best practices where there’s common ground. “People want to learn, borrow, and understand what other industries are doing to solve similar problems,” said Bob Weiler, Executive Vice President of Oracle’s Global Business Units.


The customer experience is one such area—a challenge, opportunity, business goal, and IT undertaking all rolled into one here-and-now, make-or-break imperative.


“The customer is in the driver’s seat. We need to get in front of what her needs are,” said Karen Katz, CEO and President of Neiman Marcus Group , during the Oracle Industry Connect keynote for retailers....

Jeff Domansky's insight:

Useful predictions about retail and marketing trends ahead.

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5 Of The Best And Worst Social Networking Trends For 2014

5 Of The Best And Worst Social Networking Trends For 2014 | Public Relations & Social Media Insight | Scoop.it

The social media trends we will likely be obsessing over this year from a better way to blog to taking even more selfies.


More than 70% of online adults are Facebook users, but the popular social network is facing some slivers of competition as new digital destinations entice users. In 2013 we saw the rise of visual social media, with services such as Instagram and Pinterest reeling in fans with photos-first agendas.


This year there is not just one emerging trend, but instead there are a number, changing the way people connect online--all while slowly eating tiny bits of Facebook's lunch....

Jeff Domansky's insight:

Some useful trends and some silly.

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Top 5 Digital Trends For 2014

Top 5 Digital Trends For 2014 | Public Relations & Social Media Insight | Scoop.it
I am starting to think marketers and astrologers have more in common than meets the eye. We are both asked to stargaze and look into the future on a regular basis. Every year around this time, I see similar emails from clients and reporters alike, all wanting to know what 2014 holds in store. Luckily, I don’t need the stars to predict what comes next because technology always leaves telltale signs. Here are the Top 5 Digital Trends you can look forward to for 2014...
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MarcoFabris2013's curator insight, November 13, 2013 8:01 AM

saper gestire la multicnanalità e la multimedialità è la competenza più ricercata. non c'è più confine tra Marketing e  Retail.

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5 Social Media Marketing Trends For 2014

5 Social Media Marketing Trends For 2014 | Public Relations & Social Media Insight | Scoop.it

Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun.


A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming?


Here are five social media marketing trends to look out for in 2014....

Jeff Domansky's insight:

Here are five trends for social marketers to watch.

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Jolle Kirpensteijn's curator insight, November 4, 2013 8:01 AM

Videos are hot! This is the essential message of social media presence.

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Disruptions: Social Media Images Form a New Language Online | NY Times

Disruptions: Social Media Images Form a New Language Online | NY Times | Public Relations & Social Media Insight | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.


...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”


Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....



Jeff Domansky's insight:

Another quote that nicely sets the table for this must-read article:


"So isn’t this all bad for society? Another blow for the English language where children won’t even bother to communicate in LOL-speak anymore?


“We’re tiptoeing into a potentially very deep and interesting new way of communicating,” said Mitchell Stephens, author of “The Rise of the Image, the Fall of the Word,” and a journalism professor at New York University. “And as with anything, when you tiptoe in, you start in the shallow waters.”

"

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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Media Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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Tracking the Harlem Shake meme | BBC

Tracking the Harlem Shake meme | BBC | Public Relations & Social Media Insight | Scoop.it

The Harlem Shake viral video trend, which has sparked over 100,000 imitations and garnered nearly a billion views, has been going a month. It's been unique in the speed of its spread.

 

On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day.

 

Over 700 million people have viewed the videos, YouTube says. More than 100 versions have at least a million views. The most has nearly 40 million.

 

The format is simple. The soundtrack to every video is New York DJ Baauer's song Harlem Shake.

 

Each video lasts about 30 seconds. For the first 15 seconds, one person - often masked or in a helmet - dances in front of apparently oblivious or uninterested people....

Jeff Domansky's insight:

Meme meme meme meme... meme ;-)

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10 Trends for 2013 in 2 minutes | JWTIntelligence

In our eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. We also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.

As a companion to our full-report, we've created a 2-minute teaser video that gives a quick rundown of our 10 trends.


[Enjoyable 2-min video and predictions from JWT ~ Jeff]

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53 Technologies That Will Change the World by 2020 | Business 2 Community

53 Technologies That Will Change the World by 2020 | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Predicting the future is often fraught with difficulties, as any cursary look at how un-successful science fiction has been in predicting how life will unfold will tell you.


That hasn’t stopped the UK government gazing into their crystal ball to look at the technologies that will drive the economy by 2020. They’ve published an updated version of their Technology and Innovation Futures report that details the 53 technologies that will change our world over the next decade. The report is embedded below for you to enjoy, but includes a wide range of technologies covering biotech, nanotechnology, digital networks and more....

 

[Intriguing predictions and technologies ~ Jeff]

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trendwatching.com: "10 Crucial Consumer Trends for 2013"

trendwatching.com: "10 Crucial Consumer Trends for 2013" | Public Relations & Social Media Insight | Scoop.it

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?

 

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months....

 

[PR and marketing take notes ~ Jeff]

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Outlook: Media and consumer tech in 2015

Outlook: Media and consumer tech in 2015 | Public Relations & Social Media Insight | Scoop.it

Media business sectors went through the digital wringer in 2014: the reinventions of music, newspapers, and book publishing are not finished, though such change is certainly underway. And this past year we saw the first serious signs of disruption in the biggest sector of all as television began its heave and quake from cord-cutting, alternative platforms, advertising shifts, and audience fragmentation.

Some of the key trends we’ll be watching develop in 2015 include...

Jeff Domansky's insight:

Love year end predictions? Check 'em out.

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Marco Favero's curator insight, December 31, 2014 4:40 AM

aggiungi la tua intuizione ...

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15 Brand Trends for 2015

15 Brand Trends for 2015 | Public Relations & Social Media Insight | Scoop.it

Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers. Let's see what Robert predicts for the new year.

Jeff Domansky's insight:

Another year almost gone, and Robert Passikoff shares trends and predictions for 2015!

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Desiree Mitcham's curator insight, December 9, 2014 12:23 AM

I found this article to be interesting! I feel like these brand trends for 2015 are pretty common to what we see in brand marketing now. 

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Four Near Certainties In Media & Marketing In 2019 | Online Spin

Four Near Certainties In Media & Marketing In 2019 | Online Spin | Public Relations & Social Media Insight | Scoop.it

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.


Why try to predict the future when you’re almost certain to be wrong on many points? If you are trying to prepare for -- or exploit -- how key trends will evolve, you need to have a point of view on the future, so I never mind sticking my neck out on predictions. In that vein, I will offer up four near certainties to occur over the next five years in our industry. Here they are....

Jeff Domansky's insight:

Four trends that will definitely be there in 2019.

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Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!) | Rohit Bhargava

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!) | Rohit Bhargava | Public Relations & Social Media Insight | Scoop.it

...Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book....

Jeff Domansky's insight:

Rohit Bhargava's "2014 Non-Obvious Trend Report" has 15 trends that count. Recommended reading. 9/10

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What Is Snapchat?

What Is Snapchat? | Public Relations & Social Media Insight | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.


.... How does Snapchat actually work?


Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....

Jeff Domansky's insight:

In-depth look at app success story Snapchat.

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Linda Allen's curator insight, November 19, 2013 8:48 AM

Thank you Jeff, I need this explanation!

 

Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

Henry Lee's curator insight, March 16, 8:59 PM

Basically Snapchat enables people to send pictures or videos, which self-destruct, to people in their network. I believe this type of app is ideal for sharing sensitive information. For example, Kim and Vi have proposed a social media learning strategy for medical residents that may contain highly sensitive PII information. Snapchat may be the perfect tool to support this learning strategy aside from building an entirely new information sharing program.

 

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Where Interactive Marketing is Going

Where Interactive Marketing is Going | Public Relations & Social Media Insight | Scoop.it

Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all advertising spending in the world....

Jeff Domansky's insight:

Here's where the industry is going...

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Are we witnessing the birth of a new Social Network?

Are we witnessing the birth of a new Social Network? | Public Relations & Social Media Insight | Scoop.it

Imagine being able to connect with friends, create status updates that can be as detailed as blog posts, check into and recommend local restaurants, find great news stories and share them with connections, upload images and even create short video snippets.


Sound familiar? If it sounds like Google+, with maybe some Vine and Foursquare thrown into the mix, there's good reason for that. When Google decided to create their new social network, it was a combination of a new platform and strong tie-ins to other platforms, like YouTube, which had been acquired.


So when Marissa Mayer joined Yahoo! as CEO in June, 2012, it's clear that she created a strategy for the Internet Giant to once again become relevant. But what, exactly, that strategy was hasn't been clear. Until now.

Jeff Domansky's insight:

Yahoo's social strategy will take time but could end up being impressive if they keep it as simple as possible.

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Jeff Domansky's comment, July 5, 2013 4:13 PM
Agree Laura but there's room for a new tool with smart integrated features. Depends totally on their ingenuity and target..
Michelle Gilstrap's curator insight, July 8, 2013 2:52 PM

Yahoo may be moving into a new platform with many offerings, we will have to wait a little to see what Marissa Mayer has in store for us.

Mick Say's curator insight, July 9, 2013 12:09 PM

Could be interesting !: 

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Top 5 Coolest Content Marketing Trends

Top 5 Coolest Content Marketing Trends | Public Relations & Social Media Insight | Scoop.it

Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....

Jeff Domansky's insight:

Get your trend watch on, especially for visuals, microsites and mobile.

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I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen

I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen | Public Relations & Social Media Insight | Scoop.it

Recently I tweeted the following: i’m a google glass skeptic. Who’s with me?

 

Turns out most people think Google Glass is going to be awesome. Frankly, I was surprised- I figured it would be more balanced.

 

But it turns out that people are more excited about the idea of Glass than any particular use case. And I’m excited about the product category too, but think the v1 might suck.

 

Google Glass is the new Apple Newton.

 

One day wearable computing glasses may turn out awesome, but I’m convinced that the Google Glass will be like the Apple Newton- a visionary product well ahead of its time, and maybe 10 years after its release, someone will figure out how to make it mainstream using a different design....

Jeff Domansky's insight:

I hope Google Glass leads to something fabulous. Like most innovations, the door really is just opening to new possibilities despite a few speed bumps ahead.

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4 new whiskey trends for 2013 | MarketWatch

4 new whiskey trends for 2013 | MarketWatch | Public Relations & Social Media Insight | Scoop.it

Need a stiff drink? Certainly, Tuesday’s hard-fought election, in which President Barack Obama managed to capture a second term, has some Americans thinking about reaching for something strong — whether to celebrate or commiserate. The good news: The days when the whiskey-drinking options were largely limited to the same few brands of blended Scotches and mid-level bourbons are long gone. For that matter, even the single-malt craze is starting to seem a little less than fresh. At New York’s recent WhiskyFest, an annual event organized by Whisky Advocate magazine, the latest styles of sips were given prominent billing. So, what’s the smart whiskey drinker drinking these days? Read on….

Jeff Domansky's insight:

Ahhh, the marketing high life...

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Ford Report Finds Opportunities In Social Shifting| MediaPost

Ford Report Finds Opportunities In Social Shifting| MediaPost | Public Relations & Social Media Insight | Scoop.it

...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes."

"Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind.

 

McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does....

 

[Very interesting trend report for marketing and PR ~ Jeff]

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Top Ten Characteristics of Brands That Will Succeed in 2013 | Business 2 Community

Top Ten Characteristics of Brands That Will Succeed in 2013 | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.

 

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics....

 

[A must read for marketers, PR and content pros ~ Jeff]

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