Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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I Spent A Week Talking to a Millennial Chatbot Character on Facebook

I Spent A Week Talking to a Millennial Chatbot Character on Facebook | Public Relations & Social Media Insight | Scoop.it

For the past week or so, I’ve been engaged in a running Facebook Messenger conversation with an impulsive, irresponsible twentysomething named Jessie. She uses all caps when excited; chats with me during job interviews and dates; consults me about her bad decisions; and sometimes even follows my advice.


She is also, I should mention, a chatbot—an automated script being served to me by a computer program. But don’t judge me too harshly for spending time with her. Our conversation is also a game and a story, and Jessie is a narrative vehicle with whom, like a character in a novel, it is possible and even enjoyable to empathize.


Last week, Facebook joined companies like Kik and Microsoft by inviting any company to build a chatbot for its Messenger platform. The typical hypothetical examples were transactional.


An airline might build a bot that helps passengers book tickets. OpenTable might build one to take restaurant reservations. Uber could build one through which its users hail a ride. But if chatbots are, as we’ve been promised, the next evolution of apps, some of them will surely be games. It was the job of Rod Humble, the game developer who created Jessie, to figure out what that meant....

Jeff Domansky's insight:

Chatbots as entertainment are a surprisingly compelling new art form.

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The writing process for Putting Stories to Work

The writing process for Putting Stories to Work | Public Relations & Social Media Insight | Scoop.it
I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I want to share with you what I learned.

First let me describe the type of book I wanted to write. First and foremost it was important the book was replete with stories. It’s a capital offence to talk about storytelling and not tell a story. I also wanted it to be a practical book, a bit like David Allen’s How to Get Things Done. It was important that it was research based. I didn’t want to just say, for example, that stories are memorable without pointing to research that backs up my statement. I also wanted to share this research as stories of the experiments. This meant I was on the hunt for experimental research rather than theories. I read a lot of business books and I was inspired by Adam Grant, Malcolm Gladwell, Dan Pink and the Heath brothers, to name a few.
Jeff Domansky's insight:

Shawn Callahan shares his writing process for his recent book on storytelling. If you're planning a book, it's worth reading.

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The Four Truths of the Storyteller

The Four Truths of the Storyteller | Public Relations & Social Media Insight | Scoop.it

I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.


The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.


Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....

Jeff Domansky's insight:

Peter Guber says the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.

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7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers

7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers | Public Relations & Social Media Insight | Scoop.it

Business storytelling is becoming more and more important this year.  You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.


So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.


The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....

Jeff Domansky's insight:

If you're interested in how to tell your business or brand story, follow these 7 simple steps.

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5 Elements of Crafting a Compelling Story

5 Elements of Crafting a Compelling Story | Public Relations & Social Media Insight | Scoop.it

As a writer, you want people to pay attention to what you have to say…But with people processing over 100,000 digital words every day, you’ve got your work cut out.


With so much clutter and noise, how can you possibly stand out and get your words noticed?


Perhaps storytelling is the answer.


Stories light up our brain and fire neurons in the same way as an actual physical action would.


They arouse our emotions, stimulate learning, command attention and persuade action.


The makeup of a well-crafted story comes down to interesting characters, relatable plots, and most importantly, a feeling of vulnerability and connection....

Jeff Domansky's insight:

A practical collection of Storytelling tips.

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BSN's curator insight, April 2, 11:58 AM

A practical collection of Storytelling tips.

Mike Allen's curator insight, April 2, 2:00 PM

A practical collection of Storytelling tips.

Mark E. Deschaine, PhD's curator insight, April 2, 2:18 PM

A practical collection of Storytelling tips.

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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Public Relations & Social Media Insight | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab
Jeff Domansky's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 12:16 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 6:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 2:50 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How Demographics and Storytelling Style Affect Video Ad Effectiveness | Public Relations & Social Media Insight | Scoop.it

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....

Jeff Domansky's insight:

Key question: Should storytelling change for different age groups? Some surprising answers.

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The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...

Jeff Domansky's insight:

Carmine Gallo offers insight into what makes a great story and presentation.

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Marco Favero's curator insight, January 25, 8:56 AM

aggiungere la vostra comprensione ...

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The Psychology of What Makes a Great Story

The Psychology of What Makes a Great Story | Public Relations & Social Media Insight | Scoop.it

"The great writer's gift to a reader is to make him a better writer."

 

“Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.” But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story?


Via Mary Daniels Brown
Jeff Domansky's insight:

What is it that makes a story have lasting impact? Recommended reading.

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Mike Donahue's curator insight, January 24, 4:21 PM

This contains some great insights from Bruner and others that can help anyone approach their storytelling challenges in more effective ways.

Chris Carter's curator insight, January 26, 12:51 AM

The monomyth lives!

Andre Piazza's curator insight, January 29, 9:40 PM

#Storytelling

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Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Public Relations & Social Media Insight | Scoop.it

As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. "The challenge is clear by now," Donaton writes, "Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories."


Story is the answer for two reasons, both of them backed by compelling science. First, because people are naturally greedy for stories, they have a unique ability to seize and rivet our attention. Second, stories aren’t just fun escapism—they have an almost spooky ability to mold our thinking and behavior. In this post, I’ll describe the science behind the attention-seizing power of stories, leaving their molding power for a follow-up post....

Jeff Domansky's insight:

Author Jonathan Gottschall discusses the science of storytelling not just escapism, stories have real power to hold human attention and shape our actions.

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Jane McConnell's curator insight, January 16, 9:42 AM

And this applies to stories we construct in management as well.

Thủ Thuật Game - Fun24h's curator insight, January 19, 10:32 AM

Tải game avatar http://fun24h.mobi/tai-game-avatar/

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How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories along with the items online for sale? This was exactly what Rob Walker and Joshua Glenn did back in 2009 as part of their storytelling experiment, Significant Objects. 


Significant Objects was a literary and anthropological experiment that “demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.” For this experiment, Walker and Glenn asked 100 creative writers to invent stories about $129 worth of items and then sold them on eBay to see if the stories enhanced the value of the objects. In case you were wondering how the experiment went: the net profit was $3,6 million -- a 2,700-percent increase in final markup....

Jeff Domansky's insight:

Michael Brenner writes: Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.

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Marco Favero's curator insight, January 15, 9:54 AM

aggiungere la vostra comprensione ...

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Story Design for a Multi-platform Audience

Story Design for a Multi-platform Audience | Public Relations & Social Media Insight | Scoop.it
From beginning to end, a transmedia story should be a social phenomenon, one which draws people together and unifies them through shared experiences. At present, the industry is obsessed with creating toys and applications which are too exclusive. They do not address the primary goal of storytelling—bringing individuals together by revealing some truth about the world around us. 

Like the ‘Choose Your Own Adventure’ stories of the 1980s, these gimmick driven products isolate rather than connect your viewers. Well designed alternate reality games are popular because they immerse players within the same social experience (the same way big talent shows like Idol or The Voice do but on a smaller scale). The players are unified toward a common goal against a common evil.

If transmedia is to be even more successful in the future, we need to concentrate on designed experiences that are socially inclusive which have the power to bring people together through common interests and goals. This will require that we take more care in designing the path along which our readers and viewers access our stories. Transmedial producers have a tendency of creating interactive experiences that are overly complex which ultimately deter audience engagement across every available piece of content. We need to define the ‘path’ between audience access points much like the map function on a video game so that audience members know where they are in relative to the story as a whole and where they’re going, regardless of which piece of content they’ve accessed.
Jeff Domansky's insight:

If you're writing for a cross platform market, Nuno Bernardo has several valuable tips for you.

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How to Tell a Great Story

How to Tell a Great Story | Public Relations & Social Media Insight | Scoop.it

We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?


What the Experts Say


In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says.


But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller.


“We are programmed through our evolutionary biology to be both consumers and creators of story,” says Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars. “It certainly can be taught and learned.” Here’s how to use storytelling to your benefit....

Jeff Domansky's insight:

Storytelling is a skill every leader needs to master.

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Arpita Seth's curator insight, April 12, 4:57 AM
hotels in lucknow http://www.hotelmyriad.in/
rodrick rajive lal's curator insight, April 12, 5:49 PM
The subheading states it so succintly -  you can't fix culture, a culture that gives much importance to the story-telling culture! This Harvard Business Review article suggests what is obvious. Tell the story and the rest will follow. Nothing beats the compelling power of a story told really well. The most popular story is the story of success! If you are a successful entrepreneur, then tell them the story of your success and the "rest will surely follow"! Stories also promote loyalty among employees, thus to gain a following, to persuade people to follow your ideology, you need to tell them a compelling story! The art of persuasion deals greatly in your skills in story-telling!
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Wired for Empathy: How and Why Stories Cultivate Emotions

Wired for Empathy: How and Why Stories Cultivate Emotions | Public Relations & Social Media Insight | Scoop.it

War has built empires, but it is empathy and love that has sustained the human species.


Empathy plays a huge role in helping people and society function well.


This is why empathy, and those things which foster it, have always been and will always be important.


Stories are empathy workhorses.


In this post, I’m going to share three main ideas related to effective storytelling....

Jeff Domansky's insight:

Thoughtful reflection on empathy in storytelling.

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