Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Wired for Empathy: How and Why Stories Cultivate Emotions

Wired for Empathy: How and Why Stories Cultivate Emotions | Public Relations & Social Media Insight | Scoop.it

War has built empires, but it is empathy and love that has sustained the human species.


Empathy plays a huge role in helping people and society function well.


This is why empathy, and those things which foster it, have always been and will always be important.


Stories are empathy workhorses.


In this post, I’m going to share three main ideas related to effective storytelling....

Jeff Domansky's insight:

Thoughtful reflection on empathy in storytelling.

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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Public Relations & Social Media Insight | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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