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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
Curated by Jeff Domansky
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What Social Selling Isn't

What Social Selling Isn't | Public Relations & Social Media Insight | Scoop.it

Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding.
Sales reps and leaders eager to embrace the next generation of selling tactics often jump in with both feet. While this enthusiasm is great, sometimes they dive in before they understand what social selling really is, or what they’re trying to achieve. This is a recipe for disaster.

So instead of another piece listing the benefits of social selling and the results that can be reaped through social selling tactics, I thought I’d combat some of the hype by writing on what social selling isn’t. Then business leaders can go in with a clear understanding of what they’re getting into -- and what they’re not....

Jeff Domansky's insight:

Welcome to un-selling.

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Infographic: Sales Struggle with Marketing Content Deluge

Infographic: Sales Struggle with Marketing Content Deluge | Public Relations & Social Media Insight | Scoop.it

These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable.


Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts?


With just a little more thought, the catalyst became obvious.  The sales team had found these posts and were emailing them to customers and prospects as a touch point....

Jeff Domansky's insight:

40% of marketing content goes unused by sales because they don't know where to find it or feel overwhelmed by the deluge.

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Philip Taylor's curator insight, July 2, 2014 4:31 AM

Getting your sales team involved in your marketing and sharing your content is vital to your business.  If your sales team do not pass your content to their customers and prospects then they are missing a trick.

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Cold Calling Is Dead, Thanks To LinkedIn

Cold Calling Is Dead, Thanks To LinkedIn | Public Relations & Social Media Insight | Scoop.it

...Calling somebody cold.Out of the blue. No referral. No information. No relationship. No trust. No credibility. No rapport. No introduction. No qualification. Just cold.


Why would anybody with half a brain and bills to pay ever do that?


Then I read more of his article and found he made some pretty good points and I cooled down a bit....

Jeff Domansky's insight:

How LinkedIn is changing sales forever.... 

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How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter

How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter | Public Relations & Social Media Insight | Scoop.it

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going....

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Jeff Domansky's curator insight, June 26, 2013 9:27 PM

Twitter really can deliver sales.

Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.

 

The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign

 

[Excellent case study ~ Jeff]


Via Ken Jondahl, Karen Dietz
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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Public Relations & Social Media Insight | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it&nbsp;


Via Karen Dietz
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

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Art Jones's curator insight, August 27, 2014 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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A Glimpse Into the Future: What Sales Will Look Like 5 Years From Now

A Glimpse Into the Future: What Sales Will Look Like 5 Years From Now | Public Relations & Social Media Insight | Scoop.it

What will the future bring for sales professionals? Sales expert Tom Searcy looks into his crystal ball to share his predictions for what trends will dominate the market in 2018.


One of the responsibilities of leaders is to help their teams not only plan for the future, but anticipate it. I spend a great deal of my time helping business leaders see that future in the larger market context beyond just their own industry. Here's a small glimpse into what I believe the next five years will look like in the world of selling....

Jeff Domansky's insight:

Big changes ahead in the world of sales.

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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Public Relations & Social Media Insight | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....

Jeff Domansky's insight:

Marketers, PR, bloggers and content pros note these call to action tips.

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Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Public Relations & Social Media Insight | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Jeff Domansky's insight:

Attention consultants, curators, communicators: Sage advice ahead...

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Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 4:33 PM

Totalmente cierto..coincido..

Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Public Relations & Social Media Insight | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

 

[A must read for storytellers and content pros - JD]


Via Karen Dietz
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Significant Objects: How Stories Confer Value Upon Insignificant Objects

Significant Objects: How Stories Confer Value Upon Insignificant Objects | Public Relations & Social Media Insight | Scoop.it

In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:

 

What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.

 

That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.

 

Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 

[A fascinating read for content producers, marketers and PR pros. Thanks to Karen Dietz for scooping it - JD]


Via Karen Dietz
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Kristen E. Sukalac's comment, August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
Karen Dietz's comment, August 7, 2012 3:36 PM
I am so glad you like it Kristen! Have a great week.