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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Public Relations & Social Media Insight | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Public Relations & Social Media Insight | Scoop.it
Is your brand focused on transactions or interactions?

 

Why is this article showing up in this collection on biz storytelling?

 

Because the 4 ways brands can build relationships gets done through effective storytelling.

 

I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.

 

As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!

 

This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.

 

Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.

 

This is a game-changer.


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Karen Dietz's comment, May 31, 2012 4:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Public Relations & Social Media Insight | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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