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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Six Ways to Supercharge your Contests with Social Media

Six Ways to Supercharge your Contests with Social Media | Public Relations & Social Media Insight | Scoop.it

Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.


Do you want to promote your company’s mission and vision to your target audience?


Are you wondering how to get the most out of your contests with social media?


In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience....

Jeff Domansky's insight:

Great tips and an excellent social marketing case study.

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The enigma of Stoke: Content Marketing and the Outdoor Industry

The enigma of Stoke: Content Marketing and the Outdoor Industry | Public Relations & Social Media Insight | Scoop.it

In many ways stoke could be used interchangeably with the more marketing-friendly word “buzz.” You can think of stoke as buzz around a brand, product or athlete that simultaneously inspires and excites.


Stoke isn’t the place to get really granular about product details, features, or techy insights. It’s a lot more about building a story, putting forward your brand and letting potential customers aspire to the life your products can help create. Even specific products can take a backseat in many cases.


Ever seen one of those GoPro promotional videos of people doing crazy things in beautiful locations? You know that feeling you get in your gut that you want to go there, and do those things? That’s you getting stoked. Thanks GoPro!...

Jeff Domansky's insight:

Here are some thoughts on "stoke" or Buzz building.

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How To Pitch To The Press: The 8 No-Fail Strategies

How To Pitch To The Press: The 8 No-Fail Strategies | Public Relations & Social Media Insight | Scoop.it

PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly,


She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done.


She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me.


I wrote back that she had won the jackpot.....

Jeff Domansky's insight:

No excuse for poor pitching practice. These tips are basic but they will help you get your story into the media.

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Customer experience extends far beyond customer service

Customer experience extends far beyond customer service | Public Relations & Social Media Insight | Scoop.it

How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....


If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.


Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.


So what separates customer experience from customer service and what can your business do to improve your customer experience?...

Jeff Domansky's insight:

Here's a great case study and how one gelato maker takes customer experience to a business building high.

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S%*t PR People Do That Journalists Hate [SlideShare]

S%*t PR People Do That Journalists Hate [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....


It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.


Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”


Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....

Jeff Domansky's insight:

Most PR pros shouldn't need it, but these are useful reminders of what not to do.

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Janine Lloyd's curator insight, July 16, 2013 10:06 AM

Read it and learn...

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42 Tips For Small Business Event Planning

42 Tips For Small Business Event Planning | Public Relations & Social Media Insight | Scoop.it

Read tips from event planning, media and marketing experts, and those who have held successful events.... Memorable events don’t just happen. Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards....

Jeff Domansky's insight:

Need small business event planning advice? This is a really useful list of special event tips.

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Epic Facebook meltdown, PR fail or publicity ploy? | The PR Coach

Epic Facebook meltdown, PR fail or publicity ploy? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Owner Samy threatens diner after 90 min wait for pizza"

 

You're about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it all a staged publicity stunt?

 

It all happened on the season finale of chef Gordon Ramsay's Kitchen Nightmares.

Jeff Domansky's insight:

It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. It's either an epic social media screw up or a very clever publicity campaign creatively managed to gain a big payback from the viral nature of social media. 

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Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog

Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog | Public Relations & Social Media Insight | Scoop.it
Many companies large and small have attempted PR stunts and there are some great examples of successful events large and small that have worked out for the sponsoring company: think Red Bull’s Stratos Mission, with it’s daredevil leap from the edge of space, or Kentucky Fried Chicken’s giant logo in the Nevada desert, or even the granddaddy of them all, the Macy’s Thanksgiving Day Parade. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these!....
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Succession of mysterious packages keep journalists guessing | PR Examples

Succession of mysterious packages keep journalists guessing | PR Examples | Public Relations & Social Media Insight | Scoop.it

...A ‘synthpop’ duo (I’ve no idea, I’m afraid) were behind a succession of mysterious packages sent to the Pop Justice office.

 

On January 9th, Pop Justice posted this blog, concerning an old school portable cassette player they received in the post:

 

It didn’t have a tape in it and a letter, signed off with a simple H (the eagle-eyes may have spotted an H on the cassette player above, too) told them to keep it handy:

 

Yesterday, Pop Justice’s Peter Robinson blogged again.

 

A hand-written letter, sent from Russia, told how there was a jacket waiting in a dry cleaners with something in one of its pockets, enclosing a collection ticket and address....

Jeff Domansky's insight:

Good old-fashioned publicity stunt showing creativity...

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Jason Sadler auctions his last name to raise cash | CNNMoney

Jason Sadler auctions his last name to raise cash | CNNMoney | Public Relations & Social Media Insight | Scoop.it
Jason Sadler, a 30-year-old entrepreneur, is auctioning off rights to his last name for one year so that he can can raise money to invest in his IWearYourShirt startup.

 

Sadler, who lives in Jacksonville, Fla., makes a living wearing T-shirts. For a fee, Sadler will wear a sponsored T-shirt featuring a company's logo for a full day or an entire week. He calls his company IWearYourShirt and, of course, uses social media to get the word out about his latest clients.


But like any small-business person, he needs capital.


Which leads to his latest idea: He is holding an online auction and will legally change his last name to the name of any company that makes the highest bid....

 

[$250K in revenue, ingenuity, lots of buzz. Top bid is $34.5K so far. Successful or stupid? Comments alone are worth reading. ~ Jeff]

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Creative Bra PR in London | PR Blog News

Creative Bra PR in London | PR Blog News | Public Relations & Social Media Insight | Scoop.it
Smart PR: Chillisauce auctions World's Largest Bra, raises money for Breast Cancer Campaign...

 

“What can you do for no money?” was the challenge a high-powered venture capitalist (VC) shot at me after I pitched my business idea that required, I thought, $13 million to launch. He was testing me. How committed, driven and passionate was I about my idea. How creative could I get? I think of that line from the VC often when testing my ideas, or considering the aspirations of others. It’s easier to be creative with a lot of money. What can you do with just your imagination?...

 

[Creativity, zero budget for a great cause ~ Jeff]

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Publicity Circus: Jiving Justin’s True Beliebers; Swallowing 7-Eleven’s Election Stunt

Publicity Circus: Jiving Justin’s True Beliebers; Swallowing 7-Eleven’s Election Stunt | Public Relations & Social Media Insight | Scoop.it

Just another week in the crazy world of PR and publicity. Drew Kerr assesses the week in ballyhoo and finds it as always, desperately seeking attention.

~ Jeff

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Is Your Startup Ready For A PR Blitz? The 7-Step Checklist | Fast Company

Is Your Startup Ready For A PR Blitz? The 7-Step Checklist | Fast Company | Public Relations & Social Media Insight | Scoop.it
Timing a launch is one of the single most critical business decisions to be made, but many entrepreneurs get it wrong. The term "launch" holds different meanings to each entrepreneur.

 

Some immediately think of a media blitz as the pillar of a launch, but I've seen many startups launch publicly much too early because they want their idea covered in every major news and trade outlet right away.

 

That comes secondary to developing a sustainable product or business model. It may seem counterintuitive, but it's best to avoid media blitz until you have fully fleshed out your idea.

Here are seven signs you're actually ready to launch publicly...

 

[Really useful guidelines for small business and entrepreneurs ~ Jeff]

 

 

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Public Relations & Social Media Insight | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.


Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...

Jeff Domansky's insight:

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

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Joan Puighermanal Oller's curator insight, March 24, 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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An Eight-Step Plan to Get PR-Driven Links

An Eight-Step Plan to Get PR-Driven Links | Public Relations & Social Media Insight | Scoop.it

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....


There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.


For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....

Jeff Domansky's insight:

Jess Champion shares valuabls tips on using traditional PR to get social media links.

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10 Yetis Insight Blog - Top Ten Booze Related PR Stunts

10 Yetis Insight Blog - Top Ten Booze Related PR Stunts | Public Relations & Social Media Insight | Scoop.it

Being a big fan of alcohol, I wondered why this was. Is it down to peer pressure? Social malaise perhaps? A sign of Britain heading down the proverbial pan? Or is it down to canny marketing and PR stunts? I suspect it could be the latter. I still remember Carling Black Label adverts from my distant youth. The 'Carlsberg don't do (insert here) but if they did, they'd probably be the best (insert here) in the world' slogan is practically part of the national lexicon.


But it's not all paid-for television advertising. The big beer companies often chuck in a cheeky PR stunt or two into the marketing mix. Here's my selection of ten of the best. In no particular order...


Jeff Domansky's insight:

Only in Britain? Pity.

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How Celebrities Make Money From Social When They're Not Paid to Tweet

How Celebrities Make Money From Social When They're Not Paid to Tweet | Public Relations & Social Media Insight | Scoop.it

Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a profit from millions of social-media followers?


Luigi Picarazzi is president of Digital Media Management, a 25-person shop in Los Angeles that's dedicated to helping stars answer that question. The company focuses on securing deals with brands to do content integrations on celebrity websites, deals such as Mattel getting a writeup in Felicity Huffman's WhatTheFlicka.com; Vidal Sassoon represented in a Vanessa Hudgens Tumblr post with a #selfie photo of her curls; and Kate Walsh giving tips on running a small business in a post sponsored by financial planning service Learnvest .)


The company also works with an ad-tech vendor called Bre.ad that can show a full-page ad to users upon entering or exiting a site, or from links posted to social-media accounts. (Bre.ad shares ad revenue with its celebrity and publisher clients; its CEO Alan Chan says that some clients are making as much as $20,000 a month.)...

Jeff Domansky's insight:
Really interesting look inside the business of social media and celebrity endorsements.
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Is the traditional PR pitch dead? | PR Daily

Is the traditional PR pitch dead? | PR Daily | Public Relations & Social Media Insight | Scoop.it
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?

 

...Thanks to the power of new information channels such as social networking, online video, and blogging, PR professionals can create and syndicate content at the click of a mouse. Forget a press conference or interview—instead, people and companies push out self-made online videos, blogs, and Facebook posts to avoid the hard questions and control their message. 

You are your own media outlet—or at least you can be.

Jeff Domansky's insight:

The answer to the question, of course, is "No!" Traditional media still delivers unmatched third-party credibility. We just need to include the new social media channels in addition for best results.

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D.B.'s curator insight, June 11, 2013 1:32 AM

The power of the "mouse"

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Preventing The Bad PR Hangover | grub street daily

Preventing The Bad PR Hangover | grub street daily | Public Relations & Social Media Insight | Scoop.it

...Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement.

 

Needless to say, this makes my blood boil. It’s deeply unfair to the authors who placed their trust in this firm, it’s disrespectful of authors in general – taking advantage of their earnest hope and vulnerability – and it’s an insult to all the devoted, hard-working publicists out there who go above and beyond to generate results.

 

It also brings to light something that absolutely has to change: Many – possibly most? – authors simply have no idea what they should look for when hiring a PR firm. Nor do they know what’s “normal” or what they should expect from this relationship. So here’s my laundry list of must-haves in determining whether the firm you hire to publicize your book is up to par, and in understanding whether it’s doing (or will do) what it should for you...

Jeff Domansky's insight:

Here's a story about publicists who simply don't deliver and leave author clients hanging. Not good enough. The author suggests how to get better results from your publicity team.

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Chikodi Chima's curator insight, May 23, 2013 3:27 PM

Public relations is a process and not a product. While the use case in this article is specific to authors who write about food, the advice is universal to anyone in the public relations marketplace. Setting clear expectations, creating a detailed work plan, and being open and accessible are critical components of a successful PR relationship. At the end of the day client and consultant are on the same team, and should share the same goals.

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Dutch national museum re-opens with a flashmob recreation of Rembrandt’s most famous piece | PR Examples

Dutch national museum re-opens with a flashmob recreation of Rembrandt’s most famous piece | PR Examples | Public Relations & Social Media Insight | Scoop.it

There’s a new ‘surprise’ PR campaign most days at the minute, but this one to highlight the reopening of the Rijkmuseum in Amsterdam – the National Museum – on April 13th is really quite good....

Jeff Domansky's insight:

NICE! Dutch National Museum uses Rembrandt flashmob stunt to get publicity. The video clip is worth a look.

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Brogurt? Yogurt For Men: A Review | NPR

Brogurt? Yogurt For Men: A Review | NPR | Public Relations & Social Media Insight | Scoop.it
A company called Powerful Yogurt is now selling what it calls "the first yogurt in the U.S. designed for a man's health and nutrition needs." The Sandwich Monday gang gives it a very manly taste test.

 

Last week on Wait, Wait... Don't Tell Me, we talked about a new yogurt for men, or brogurt, from a company called Powerful Yogurt. Here's what our panelist, comedian Jessi Klein, had to say about it:

"If male yogurt marketing is anywhere near as annoying as female yogurt marketing, you are in for a treat. Every female yogurt commercial is basically like women in a wedding dress just petting a kitten and eating yogurt."

Powerful sent us a crate of the stuff this week. It arrived as all manly products do, carried by a Navy Seal who then punches it into your face....

Jeff Domansky's insight:

And in marketing news, this just in...

 

Brogurt...

 

Yogurt for men.

 

Imagine. NFL Sundays with carrot sticks and brogurt dip? Or not! Doh!

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What the duck? Giant bath toy sails down the Thames – Now. Here. This. – Time Out London

What the duck? Giant bath toy sails down the Thames – Now. Here. This. – Time Out London | Public Relations & Social Media Insight | Scoop.it
Commuters travelling near the river this morning were left wondering if they’d had something slipped into their Weetabix, as a giant rubber duck casually paddled down the Thames.

Via Joana Machado
Jeff Domansky's insight:

Hard not to smile at this publicity stunt and perfect photo op.

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Timing is Crucial in PR Pitching | Cindy Ronzoni

Timing is Crucial in PR Pitching | Cindy Ronzoni | Public Relations & Social Media Insight | Scoop.it
Cindy Ronzoni had to refrain from her normal duties as a publicist during Hurricane Sandy. She knew that there are just some days you can't do your job and that it's being responsible by not contacting the press during national disasters.

 

...The point I am trying to make with this post is that there are just some days that you can’t do your job, and that’s okay. Would it have hurt if I sent out a general media pitch? Probably not. Would my pitch have been read during that time? Probably not. Was the news I had to communicate a top priority in the events of the world? No.

 

So to all those publicists in training reading this post, please be mindful of the news cycle. Refrain from general product pitches during such times as a national disaster, a Presidential election and mass shootings. By not bothering the media during these times, you’ll gain respect as opposed to the real possibility of losing face with them....

 

[Great reminder that timing is everything when it comes to media relations ~ Jeff]

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Hollywood Publicists, Fake Feuds, and Phony Marriages | Mr. Media Training

Hollywood Publicists, Fake Feuds, and Phony Marriages | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Many of the stories we read or watch on a daily basis - about celebrity feuds, love affairs, or marriages - are phony stories from Hollywood publicists.

 

At the end of every month, I write an article that lists that month’s five worst video media disasters.


A few weeks ago, I saw a video of a media disaster and thought, “This one has to go on the list.” But the more I thought about it, the more I concluded that it may not have been a media disaster at all, but a purposefully staged “fight” to bring more buzz to a television program.


The video involved two of next season’s new judges for American Idol: singers Mariah Carey and Nikki Minaj. Here’s the clip:...

 

[Fun reading from Mr. Media Training, Brad Phillips ~ Jeff]

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Did Red Bull Shatter Sponsorship Barriers? | MediaPost

Did Red Bull Shatter Sponsorship Barriers? | MediaPost | Public Relations & Social Media Insight | Scoop.it

Red Bull was more than just along for the ride Sunday when Felix Baumgartner successfully touched down on Earth after a jump of 128,000 feet in a mere space suit. Some observers are telling us that sponsorship boundaries were also shattered along with the sound barrier, which was officially known as Red Bull Stratos. Folks watched on YouTube (more than 8 million livestreams), followed in the tweetosphere, and later caught up with the feat on blogs, traditional news broadcasts and print articles.

 

Speculating that it may be “the most successful marketing campaign of all time,” Huffington Post’s Janean Chun writes that the brand “broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz that makes the endeavors of other marketing innovators like Apple look small by comparison.”

 

That is indeed quite a leap, but Leverage Agency CEO Ben Sturner tells Chun that Red Bull stands to rack up “tens of millions of dollars” in sales because the stunt “hits the brand message spot on, which is that Red Bull gives you wings.”...

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