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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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4 Reasons Why You Should Start a Podcast Now

4 Reasons Why You Should Start a Podcast Now | Public Relations & Social Media Insight | Scoop.it

The podcasting space is wide open right now for online entrepreneurs. When you start a podcast now you have a better chance of getting your message heard.


... podcasting is taking off like a rocket ship!


As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.


There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms....

Jeff Domansky's insight:

Denise Wakeman makes the case for podcasting.

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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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Podcasting as a Business Content Marketing Strategy - Search Engine Journal

Podcasting as a Business Content Marketing Strategy - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It's a very enticing sermon. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes.


If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast. 

Jeff Domansky's insight:

Remember, Podcasting is NOT for every business, but it can be a powerful tool in the right situation.

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How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial | Pat Flynn

How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial | Pat Flynn | Public Relations & Social Media Insight | Scoop.it
My Complete, Step-By-Step Podcasting Tutorial to help you Learn How to Start a Podcast like a Pro. 6 High-Quality Videos and Everything Else You Need!

 

Starting a podcast has been one of the best decisions I have ever made for my brand. Ever.

 

Since starting The Smart Passive Income Podcast in July of 2010:

*  The show has surpassed 2,000,000 total downloads. (Sept. 24, 2012 – see graph)
*  The podcast has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites. (See survey results)
*  I was contacted by a Hollywood producer who listened to my show to consult as the social media director for a $10M independent film (See IMDB)
*  Fox News reached out to me to feature my story on the evening news.
*  I led a panel at Blog World Expo in New York this past June about the power of podcasting. It was cool to see the room filled beyond capacity. (See image)
*  Several other big-name bloggers have started their own podcasts, including Michael Hyatt, Michael Stelzner and Derek Halpern - and even more recently Seth Godin.
*  I’ve become more confident as a person and better skilled as a speaker. It was the perfect stepping stone to conquering my fear of public speaking. Next year, I’ve already been booked to speak at 4 different events around the United States, and have been asked to speak at even more events around the world....

 

[Pat Flynn is an Internet marketer but don't let that throw you off from this excellent how-to podcast tutorial and resources. he's got a very approachable style and practical advice to blogging and podcasting. From this post you can get access to six videos for free as well as a list of other resources. Highly recommended.~ Jeff]

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Greenwich Connect's curator insight, August 12, 2013 4:00 AM

interesting resources for podcasting