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PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
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Let me guess: You sleep with your iPad, don’t you? | Nieman Lab

Let me guess: You sleep with your iPad, don’t you? | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
A new Pew study finds that most news junkies turn to tablets late at night and early in the morning.

 

Chances are good that the warm glowing warming glow of an iPad screen is one of the last things you see before you fall asleep or one of the first things you reach for when you wake up.

 

A study released today by the Pew Research Center’s Project for Excellence in Journalism finds most news junkies who own tablets use them before 8 a.m. and in the after-work hours. The explosive growth in mobile devices isn’t just changing where we access the news — waiting in line for coffee, sitting on the train, walking down the street — but how much news we consume and when we get it.

 

For many, more devices means more news, according to the study. Pew found 43 percent of tablet owners say they are getting more news now than they were before they got the device, and 31 percent say they’re adding new sources into their information diet....

 

[News trends and appliances worth watching ~ Jeff]

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Rescooped by Jeff Domansky from Mobile Marketing Strategy and beyond
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost | Public Relations & Social Media Insight | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”


Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

[Excellent look at impact of mobile on marketing and business ~ Jeff]


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