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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Places Small Businesses Can Connect with More Consumers on Mobile

3 Places Small Businesses Can Connect with More Consumers on Mobile | Public Relations & Social Media Insight | Scoop.it

These days consumers are using their mobile to look for and research businesses, consume content and make purchasing decisions. How are mobile consumers finding you on the Web? Are sure that your website is converting visitors into leads?


This infographic shows 3 places to connect with consumers on mobile. First, the majority of smartphone owners use a search engine at least once a day. Mobile landing page improves both the quality score and the search ad position. It is good to know that Google’s "Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.


What is more, the infographic shows that 72% of the mobile consumers want to visit a mobile-friendly website. Additionally, consumers are spending time in app so you should consider creating an offer and delivering it to consumers through mobile apps....

Jeff Domansky's insight:

Useful mobile research to guide your marketing.

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Mobile advertising is about to be fundamentally disrupted | Medium

Mobile advertising is about to be fundamentally disrupted | Medium | Public Relations & Social Media Insight | Scoop.it

When discussing emerging trends in mobile device use recently, I was asked what 2025 might look like and what industry is at the greatest immediate risk. That answer was advertising — it’s about to change forever, for three key reasons:

  1. Reduced visibility of traditional mobile ad placements
  2. Less reliance on web search, websites and apps for information
  3. The rise of voice user interfaces paired with improved artificial intelligence.


The third may sound particularly far fetched, but it’s actually already here, and will become a pillar of personal computing within 10 years.

Let’s explore these forward thoughts in a little more detail…

Jeff Domansky's insight:

Jamie Skella takes a thoughtful look at the future of mobile and its impact on advertising.

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Mobile ads increase store visits by up to 80%, says new report

Mobile ads increase store visits by up to 80%, says new report | Public Relations & Social Media Insight | Scoop.it

A new report from mobile intelligence firm NinthDecimal provides new insights into the influence that mobile devices have on shoppers.


Based on data from Q2 to Q4 in 2014, the Mobile Audience Insights Report discusses how the use of mobile phones and mobile advertising are changing consumer engagement. Significantly, the research found that store visits increased by 80% upon viewing a mobile advertising.


In addition, 54% of consumers used their mobile devices to shop for products, compared to 46% on laptops. This represents a 59% increase from Q4 2013 to 2014 and shows the growing significance of mobile in our lives.Shoppers are increasingly turning to their mobile devices to shop....

Jeff Domansky's insight:

More evidence that mobile matters to marketing.

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The State of Mobile Marketing 2015

The State of Mobile Marketing 2015 | Public Relations & Social Media Insight | Scoop.it

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?


This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users....

Jeff Domansky's insight:

Conversion is one of the biggest challenges for mobile marketing. Here are some valuable tips on how to get results.

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Why Mobile Is Increasingly Important To Business

Why Mobile Is Increasingly Important To Business | Public Relations & Social Media Insight | Scoop.it

The ascendancy of mobile devices, primarily smart phones and tablets, is hard to deny: the number of UK mobile subscriptions at the end of 2013 was 83.1 million, against a population at the time of around 64 million! This means that many people in the population have at least one mobile subscription; providing an incredibly wide recipient base for mobile marketing efforts.


But the wide number of potential recipients isn’t the sole reason to make more room for mobile in your marketing strategies; there are a number of factors that now make mobile marketing an essential weapon in your overall marketing arsenal. In this article, we’ll take you through some of the most convincing reasons to be giving mobile more attention in your marketing strategy....

Jeff Domansky's insight:

Why mobile marketing is an essential weapon in your overall marketing arsenal.

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How Smartphone Micro-Moments Are Changing Main Street Marketing

How Smartphone Micro-Moments Are Changing Main Street Marketing | Public Relations & Social Media Insight | Scoop.it

There are hundreds of these moments every day—checking the time, texting a spouse, chatting with friends on social media. But then there are the other moments—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter.


At Google, we call these “micro-moments,” and they’re game changers for both consumers and brands.They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers’ expectations are higher than ever....

Jeff Domansky's insight:

Smartphone micro-moments have trained us to expect those who can provide us goods and services to immediately deliver what we want when we are looking. Critical insight from Google for marketers and small business. 9/10

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Essential: 3 Places to Connect With Consumers on #Mobile

Essential: 3 Places to Connect With Consumers on #Mobile | Public Relations & Social Media Insight | Scoop.it

Did you know that 87 percent of Smartphone owners use a search engine at least once a day. And that 72 percent of mobile consumers want to visit a mobile-friendly website.


Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time?


Take a look at the infographic, created by ReachLocal, and see how you can reach mobile consumers in the right places, at the right time and with the right information....

Jeff Domansky's insight:

Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Essential reading for business and all marketers. 10/10

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5 Things You Need to Know About Google's Mobile Changes | Convince and Convert

5 Things You Need to Know About Google's Mobile Changes | Convince and Convert | Public Relations & Social Media Insight | Scoop.it
There are two major changes at play in Google’s recent move to favor mobile:

First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king. Here are the five most important things you need to know to stay ahead of the game—and hopefully alleviate some fears.
Jeff Domansky's insight:

Don't panic, just cover the basics for mobile responsiveness.

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Mobile commerce is thriving in the UK | QR Code Press

Mobile commerce is thriving in the UK | QR Code Press | Public Relations & Social Media Insight | Scoop.it

Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.


The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.


Report shows that digital income revenue is on the rise


A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of

commerce....

Jeff Domansky's insight:

Can North America keep pace with the UK and especially developing countries like India and China when it comes to mobile commerce and mobile payments? The mobile disruptors are poised.

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Marketer's Guide to Going Mobile | Marketo

Marketer's Guide to Going Mobile | Marketo | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 7.45 billion unique mobile connections and 7.2 billion people on the planet, and that, 83 percent of 18 - 29 years old say their smartphone plays an integral role in their lives.


No doubt, mobile is increasingly becoming the channel of choice of consumers. Therefore, marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Marketers must build trust and loyalty across all channels with their customers in order to create long-term, personal relationships.


The infographic below from Marketo, sheds some more light on why you need a mobile marketing strategy....

Jeff Domansky's insight:

Check out this infographic to understand the mobile marketing arena and what small businesses can do to effectively participate.

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Mobile Shoppers Spend 31 Minutes in Store; 7% Leave Within 5 Minutes

Mobile Shoppers Spend 31 Minutes in Store; 7% Leave Within 5 Minutes | Public Relations & Social Media Insight | Scoop.it

More shoppers walking by are going into stores and, once inside, are spending more time there.

Of total foot traffic, about 1 in 10 consumers enter a store, based on the tracking of mobile phones in and around malls and stores.

And once inside the store, shoppers are spending 31 minutes, an increase from 26 minutes in the same month last year, according to the U.S. Retail Benchmark study, the monthly report on the tracking of tens of millions of shopping sessions by Euclid...

Jeff Domansky's insight:

Chuck Martin looks at a new research report on mobile shoppers and finds some useful data. Recommended reading.  9/10

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Why Smart Social Media Marketers Care About Mobile Optimization | Hubspot

Why Smart Social Media Marketers Care About Mobile Optimization | Hubspot | Public Relations & Social Media Insight | Scoop.it

How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?

Most of you, I'll bet. While we're not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites. In fact, users spend more time accessing social media from their mobile devices than their desktop. Plus, mobile users tend to share social media content 2X as much as those on a desktop computer.

Successful social media marketers are constantly thinking about how they can optimize their social posts for mobile users...

Jeff Domansky's insight:

Here's powerful proof why mobile matters to online marketers especially with Google's next algorithm update expected to penalize mobile-unfriendly sites.

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29% of US Ecommerce Transactions Now Mobile; 34% Globally | MediaPost

29% of US Ecommerce Transactions Now Mobile;  34% Globally | MediaPost | Public Relations & Social Media Insight | Scoop.it

The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.

In the U.S., 29% of all online sales now are via mobile, led by fashion and luxury, mass merchants and travel.

The mobile share of ecommerce transactions grew 10% in the last three months, according to Criteo, which projects yet another 10% growth in the U.S. by the end of this year. That would put mobile transactions at 33% of U.S. online purchases and 40% globally....

Jeff Domansky's insight:

No question the money in mobile is starting to flow big time.

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Greg Farley's curator insight, April 4, 9:19 AM

If your website is not mobile friendly you're missing out on a lot of customers and revenue. 

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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Public Relations & Social Media Insight | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?


A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...

Jeff Domansky's insight:

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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Online Retail Mobile Forecast: 55% of Traffic, 26% of Sales

Online Retail Mobile Forecast: 55% of Traffic, 26% of Sales | Public Relations & Social Media Insight | Scoop.it

The 2015 holiday shopping season already is shaping up to be a gift for U.S. online retailers, based on IBM’s eighth annual Online Retail Readiness Report just out.

As the final tally of 2014 holiday shopping, online retail sales increased 13% from Thanksgiving through Cyber Monday with the average order value reaching $125.

Mobile accounted for 21% of sales during last year’s holiday shopping season and IBM projects it will account for 26% this year.

Mobile traffic to U.S. retail websites reached 47% in March of this year, a rather huge increase from the 29% just two years ago.

Mobile traffic is projected to top 55% of all traffic to retail websites by the end of this year, according to IBM.

And along with traffic, mobile sales are up.

Mobile sales accounted for 24% of all online retail sales in March of this year, nearly double the 13% from two years ago....

Jeff Domansky's insight:

Here's why mobile matters to online retail and the trends are even more significant.

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13 Mobile Marketing Stats You Need To Know

13 Mobile Marketing Stats You Need To Know | Public Relations & Social Media Insight | Scoop.it
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
Jeff Domansky's insight:
It's a mad, mad mobile world and these are the stats that matter.
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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Public Relations & Social Media Insight | Scoop.it

Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes based on mobile device usage.

But what you’ll notice as your traffic increases from mobile is that your conversions and sales won’t increase as fast. Why? Because your website isn’t set up for mobile conversions.

In order to help you grow, I’ve created an infographic that will teach you how to get more sales from your mobile visitors....

Jeff Domansky's insight:

Neil Patel offers an important look at mobile and its impact on marketing now and in the future.

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Marco Favero's curator insight, May 23, 4:12 AM

aggiungi la tua intuizione ...

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85% Use Smartphones in Stores, 55% Changed How They Shop

85% Use Smartphones in Stores, 55% Changed How They Shop | Public Relations & Social Media Insight | Scoop.it

Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study.


This is an increase from 72% just a year ago.


And it’s not only using a smartphone in a store but the rather the impact it’s having.


The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store.


Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....

Jeff Domansky's insight:

While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10

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Marco Favero's curator insight, May 13, 12:33 PM

aggiungi la tua intuizione ...

Mike Allen's curator insight, May 14, 8:00 AM

The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?

socialmediacombo's curator insight, May 14, 9:40 AM

That's kind of like me on a typical visit to Home Depot.. Can't shop without the phone..

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What Exactly are Consumers Doing on Mobile?

What Exactly are Consumers Doing on Mobile? | Public Relations & Social Media Insight | Scoop.it

As a marketer or small business owner, the key to any successful marketing campaign is insight into consumer behavior. You’ve heard time and again about the importance of mobile devices in modern business.


Consumers are using mobile platforms more frequently, and they use them to not only communicate with friends and family, but also to interact with your business.


No matter how loud the drumbeat is for mobile marketing, do you actually understand what your target customers are doing on mobile? More importantly, do you know how important (or unimportant) mobile is to their daily life? The answers to these questions are found below, and come courtesy of ExactTarget’s 2014 Mobile Behavior Report....

Jeff Domansky's insight:

If you don't know what consumers are doing on mobile, your business marketing may be destined for trouble. Valuable reading. 9/10

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The mobile shopper: What they're thinking and doing | The Guardian

The mobile shopper: What they're thinking and doing | The Guardian | Public Relations & Social Media Insight | Scoop.it
On an average day we use mobile for longer than we use any other device (Source: Millward Brown AdReaction, 2014). By next year two-thirds of our internet consumption will come through smartphones and tablets (Source: Enders Analysis UK Forecast), so it makes sense that mobile will continuously change how we shop for the everyday essentials. The basic shopping process has stayed the same, but mobile has impacted each stage in very different ways....
Jeff Domansky's insight:
The everyday device has changed the way we shop for the everyday essentials. Interesting profile of the modern mobile shopper.
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PharmacyMarketing's curator insight, May 10, 9:56 AM

How will pharmacies be affected?

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Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop | Public Relations & Social Media Insight | Scoop.it

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.


Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.


"The purchase funnel is officially dead," proclaimed Jerry Dischler, vp of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere....

Jeff Domansky's insight:

It's official. Mobile is now the majority in searches.

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Emilio Ruano's curator insight, May 5, 7:36 PM

Well, any argument is solved by a simple search now. 

It's actually great how quickly the technology and humans are adapting to new hardware.

 

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WHICH 50 : Mobile is disrupting path to purchase, but early in cycle, not at cash register

WHICH 50 : Mobile is disrupting path to purchase, but early in cycle, not at cash register | Public Relations & Social Media Insight | Scoop.it

Most consumers still do the bulk of their research for retail purchases offline, and when they do hit the web, they are still more likely to use a desktop than a mobile.


Amidst all the tumult of the moment it is easy to overcook the impact of what are still relatively new technologies. Mobility is a case in point. There is little doubt, as Forrester Research reveals in its latest study that smartphones are starting to disrupt the path to purchase. But not necessarily the way you might expect.


In fact according to analyst Nicole Dvorak, mobiles are still much more about research than about point of sale purchases. What mobile has certainly done is made the work of marketers more difficult....

Jeff Domansky's insight:

Valuable mobile marketing research from Forrester and a few surprises marketers need to pay attention to.

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How to Edit Your Social Activity to Cater to a Mobile Audience

How to Edit Your Social Activity to Cater to a Mobile Audience | Public Relations & Social Media Insight | Scoop.it

In 2013, 14% had no mobile presence and just 9% were responsive.


Google’s latest algorithm will penalize brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. The easiest way to address this for online retailers is to implement a responsive design.


But let’s take a step back: why is it taking a Google algorithm change to light a fire under the ecommerce industry when it comes to putting mobile first? No, it isn’t that the ecommerce industry is slow to accept disruption or innovation, nor is it that the industry was unaware of the trend. Instead, for most ecommerce companies, the decision to deprioritize mobile-readiness came down to the numbers. Simply put, mobile visitors convert at drastically lower numbers than desktop visitors (0.8% compared to 2.78%, respectively). And, lower conversions means lower revenue...

Jeff Domansky's insight:

What you need to know beyond responsive design to prepare for a mobile-local ecommerce audience. Essential reading!  10/10

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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | Public Relations & Social Media Insight | Scoop.it
Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources.


My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.

Jeff Domansky's insight:

Here's a valuable look at Google's planned mobile-friendly based update scheduled for April 21st. Recommended reading. 9/10

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Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat

Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat | Public Relations & Social Media Insight | Scoop.it
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.
Jeff Domansky's insight:

Mobile now leads digital marketing spending.

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Mark Chapman's curator insight, April 4, 3:58 PM

Is your website mobile enables? If not you will be wasting your ad spend

Dean Ryan G. Martin's curator insight, April 5, 2:26 AM

Did you know "from 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion?"