Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | Public Relations & Social Media Insight | Scoop.it

You know what's really difficult?Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab yourfavorite copywriter and ask them.


It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.


That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.


So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. (Note: We've updated this post to include some suggestions from the comment section.)...

Jeff Domansky's insight:

Uncover some of the best brand slogans of all time with an explanation of what makes them great.

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The world’s best-selling Scotch whisky brands

The world’s best-selling Scotch whisky brands | Public Relations & Social Media Insight | Scoop.it

Over the past three years, Scotch whisky has struggled to regain growth, hit by softness in key markets, notably China, Russia and Latin America.

However, the Scotch Whisky Association (SWA) recently confirmed that the sector’s export declined slowed to -2.4% in 2015, compared to -7% in 2014, indicating positive growth prospects for the year ahead.

Growth is skewed towards single malts as the blended category declined in terms of both value and volume.

This dynamic is reflected our list of the top 10 best-selling Scotch whisky brands – all unsurprisingly blends and many still struggling to claw back growth....

Jeff Domansky's insight:

Celebrating #NationalScotchDay

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

Jeff Domansky's insight:

HubSpot shows you all about ad blockers.

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We are not fish and advertising is not food — Medium

We are not fish and advertising is not food — Medium | Public Relations & Social Media Insight | Scoop.it
This is how the Internet looks to the advertising business today:

This is how they approach it:

And this is the result:

Fred Wilson calls that result “data pollution.” (See here, starting at about 23 minutes in.)


What’s wrong with this view, and this approach, is the architectural assumption that:

 

We are consumers and nothing more. Fish in a bowl.
The Net — and the Web especially — is a container.
Advertisers have a right to target us in that container. And to track us so we can be targeted.


Negative externalities, such as the miseries we suffer as a consequence, hardly matter.


This can all be rationalized as an economic necessity.

Jeff Domansky's insight:

Doc Searls, co-author of The Cluetrain Manifesto, writes that marketers need to recognize that people are human and marketers need to get human too.

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Jeff Domansky's curator insight, July 19, 5:28 PM

Doc Searls, co-author of The Cluetrain Manifesto, writes that marketers need to recognize that people are human and marketers need to get human too.

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21 Most Innovative & Creative Ads of the Past Year

21 Most Innovative & Creative Ads of the Past Year | Public Relations & Social Media Insight | Scoop.it

The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.


There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.


This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media.Get inspired by 21 of the best below....

Jeff Domansky's insight:

See the most inspiring and innovative ads of the past year.

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The Goldilocks Theory of Product Success

The Goldilocks Theory of Product Success | Public Relations & Social Media Insight | Scoop.it

While the success of companies such as Apple is often attributed to them “thinking differently,” different ideas just as often fail. Remember the Segway, the Newton, or Google Glass?  Further, Apple and other companies’ biggest hits usually come in areas where they are followers not leaders. Apple didn’t introduce the first smartphone; IBM did.


Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful.What is more effective than being different?


Being optimally distinct—and marketing yourself as such.Consider the following examples...

Jeff Domansky's insight:

According to Jonah Berger, innovations that catch on mix familiarity and novelty.

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4th of July Trivia Facts 2016: 15 Fun Things to Know About Independence Day

4th of July Trivia Facts 2016: 15 Fun Things to Know About Independence Day | Public Relations & Social Media Insight | Scoop.it

Rumor has it there’s a memo on the Declaration of Independence.


To many revelers, the Fourth of July is an excuse to relax under the hot sun with cold beers while indulging in high-calorie foods, but the history of America’s Independence Day is richer than anything on their holiday bill of fare. Here are 15 fun facts about the U.S. birthday likely to surprise family and friends...

Jeff Domansky's insight:

14 fun Fourth of July facts. Celebrate!

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theirputting's comment, July 4, 3:21 AM
Its fabulous
blushinghands's comment, July 4, 4:45 AM
Nice
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Cost of all-American July 4 cookout ticks up

Cost of all-American July 4 cookout ticks up | Public Relations & Social Media Insight | Scoop.it

A cookout of Americans’ favorite foods for the Fourth of July, including hot dogs, cheeseburgers, pork spare ribs, potato salad, baked beans, lemonade and chocolate milk, will cost slightly more this year but still comes in at less than $6 per person, according to American Farm Bureau Federation (AFBF).


The AFBF informal survey reveals that the average cost of a summer cookout for 10 people is $56.06, or $5.61 per person.


Although the cost for the cookout is up slightly (less than 1%), “Prices in the meat case are starting to look better from the consumers’ perspective. Retail ground round prices are trending lower,” AFBF economist Veronica Nigh noted, pointing to the nation’s cattle inventory and commercial beef production, which continue to rebound from dramatically low levels in 2014 and 2015...

Jeff Domansky's insight:

Average cost of cookout this holiday rises slightly to $56.06 for 10 people but is still under $6 per person.

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Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick

Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick | Public Relations & Social Media Insight | Scoop.it

Long before America ran on Dunkin’, it ran on Bulova. In fact, “America runs on Bulova” was the only copy -- spoken as a voiceover with a simple graphic of a Bulova watch represented on a map of the U.S. -- that was also the first TV commercial ever aired 75 years ago today.

The spot ran only 10 seconds and cost only $9 to air on NBC’s then New York affiliate WNBT, which was also one of the first commercial TV stations to broadcast that day.

The spot ran at 2:39 PM on the East Coast just before a Brooklyn Dodgers game was broadcast....

Jeff Domansky's insight:

Now that's a cool clip of advertising history. At $9 to air it, the cost per thousand was terrific!

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NBA Sponsorship Dollars Jump 8% in 2015-16 Season

NBA Sponsorship Dollars Jump 8% in 2015-16 Season | Public Relations & Social Media Insight | Scoop.it

Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties.

The increase is well above IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and projected 5% gain in sports spending, the firm noted.

“Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA,” stated William Chipps, IEG Sponsorship Report senior editor.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season....

Jeff Domansky's insight:

The NBA continues to attract big sponsorship dollars.

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How Values and Purpose Made REI's #OptOutside a Big Winner at Cannes

How Values and Purpose Made REI's #OptOutside a Big Winner at Cannes | Public Relations & Social Media Insight | Scoop.it

Perhaps most reflective of this has been the award-winning juggernaut of REI's #OptOutside campaign, which won the Titanium Grand Prix on Saturday. If for some reason you weren't one of its 6.7 billion media impressions, essentially the company closed its doors on Black Friday, encouraging its employees and everyone else to get out into the outdoors. Beyond the ad, starring REI chief exec Jerry Stritzke introducing the idea from a wide-open office, the brand also created a helpful online guide to hiking trails and other outdoor activities around the U.S.

By encouraging us to drop out of the annual shopping day, the outdoor retailer aims for more sales and brand loyalty. The company said the brand's social media impressions went up 7,000%, with 2.7 billion media impressions in 24 hours, while overall the campaign attracted 6.7 billion media impressions, 1.2 billion social impressions, and got more than 1.4 million people to spend the day outdoors. Meanwhile, more than 150 other companies joined REI to close their doors on Black Friday, and hundreds of state parks opened up for free.

If Cannes is the ad and marketing industry's Oscars, than this is arguably Best Picture. The Titanium category is meant to honor work that breaks new ground, crosses boundaries, and pushes the industry forward. The win adds to the campaign's Media and Promotions Grand Prix, picked up earlier in the week, and its run of wins at other industry awards like the D&ADs, and Best of Show at the One Show awards in May....

Jeff Domansky's insight:

Good story. Great campaign. Exceptional content marketing results!

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cuckoophoton's comment, June 28, 2:19 AM
Thats stunning...
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Media Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?