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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Speculations and Trends
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Public Relations & Social Media Insight | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa
Jeff Domansky's insight:

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

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Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Story Radar -- Not Everything Is A Story | Seven Stories

Story Radar -- Not Everything Is A Story | Seven Stories | Public Relations & Social Media Insight | Scoop.it

The idea of storytelling for leadership and business is generating a lot of interest these days, as it well should. Stories are one of the most powerful ways to communicate. Stories can be memorable and meaningful. They’re immensely useful – whether you want to lead people, market your business, or just get some laughs. The best writers read a lot, and the best storytellers pay close attention and listen to the stories around them. But what exactly is a story, and what do you listen for?...


Via Karen Dietz
Jeff Domansky's insight:

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

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Karen Dietz's curator insight, January 11, 2013 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 12, 2013 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.