Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new

Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new | Public Relations & Social Media Insight | Scoop.it

In the infancy of the drone era, we’re still only certain about a handful of specific use cases. Choreographed drone dancing probably wasn’t one of them, unless you’re with MicroAd, the company that created this artful waltz of LED-laden drones in front of Mt. Fuji.

The production featured over 16,500 LED lights on over 20 drones that then launched into a choreographed performance at the foot of Mt. Fuji. The spectacle offered the perfect juxtaposition of old and new and an innovative way for MicroAd to show of its new Sky Magic Drone.

As the drones move through the night sky in conjunction with a band playing the Samisen (traditional Japanese guitar), it imparts a feeling of futuristic wonder that, for just a second, reminds you of the awe-inspiring power conceived at the intersection of tech and creativity....

Jeff Domansky's insight:

The creativity, innovation and nothingness of drones dancing at Mount Fuji.

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Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation | Public Relations & Social Media Insight | Scoop.it

Yet, two decades after Christensen published his original article, the idea of disruptive innovation has achieved almost meme-like status in Silicon Valley — and lost much of its original meaning in the process. Today, “disruption” is used to justify any and every innovation coming out of the tech sector.

Dismayed by this misuse of his work, Christensen recently wrote a reply to his critics, titled “What Is Disruptive Innovation?” Given the overuse that “disruption” has endured over the last few years, his article (co-authored by Michael E. Raynor and Rory McDonald) was a needed reset around how the theory of disruptive innovation should be applied — and where it shouldn’t be....

Jeff Domansky's insight:

Christiansen uses Uber nicely to explain that it isn't "disruptive innovation" but rather a "sustaining innovation." It's a useful clarification.

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Website of the Year 2015 | CSS Design Awards

Website of the Year 2015 | CSS Design Awards | Public Relations & Social Media Insight | Scoop.it
Presenting the recipients of Best In Class, a special award to commend the most impressive sites in each of the WOTY 2015 award categories.
Jeff Domansky's insight:

you must grab a coffee and take 10 minutes to marvel at the creativity in this year's "best in class" design winners from CSSDA. Recommended viewing.  10/10

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10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1

10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1 | Public Relations & Social Media Insight | Scoop.it

The 10 most innovative companies of the year are generating big revenues thanks to their ability to innovate themselves and tap into the right markets. They are doing it right – and you can do it too. This week we are bringing you 5 of the top 10 companies: read on to see if you can find a great entrepreneurial idea you can steal and apply in your own business...

Jeff Domansky's insight:

Great tips from innovators.

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Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog

Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog | Public Relations & Social Media Insight | Scoop.it

This is not another “use red instead of blue” article. We have heard that one time too many. Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.

However, there is one utterly universal principle. Do you know what rules our perception? It is contrast. This article will not tell you “use colors in your designs,” but will tell you “use contrasts in your designs,” followed by a proof in a form of a case study...

Jeff Domansky's insight:

Here's some smart thinking about why contrast is so powerful in web design.

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Mind Blowing 3D Sidewalk art!

Mind Blowing 3D Sidewalk art! | Public Relations & Social Media Insight | Scoop.it

3D Street Painting and 3D Pavement Art Illusion


Is it real?! The chalk drawing of London's most popular underground train station looks to have that couple a bit off-balance as the man holds onto the wall.. it must be as good in person as it is digitally! Wait ..is that sign on the far left not real?!

Jeff Domansky's insight:

Creativity with your coffee. This amazing collection of 3-D sidewalk art, done in chalk, will absolutely stun you! Essential viewing. 10/10

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Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important

Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important | Public Relations & Social Media Insight | Scoop.it

Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance. He was working with startups, studying philosophy, dating someone special—and feeling overwhelmed.


Enter "Designing Your Life," a new and wildly popular course for Stanford juniors and seniors that is grounded in design thinking concepts and techniques. The course’s lessons gave him the perspective he needed to navigate decisions about life and work post graduation....

Jeff Domansky's insight:

It's called "Designing Your Life," a course that's part throwback, part foreshadowing of higher education's future. Pure inspiration. Recommended reading. 10/10

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Ian Harris's curator insight, March 28, 2015 1:36 AM

An interesting feature alerting us to an emerging role for higher education.

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Showcase of Web Design Layouts with Angled Lines

Showcase of Web Design Layouts with Angled Lines | Public Relations & Social Media Insight | Scoop.it
Website layout designs naturally tend to make use of horizontal and vertical lines due to the blocky nature of the coding behind them, but designers are breaking free from these constraints by using dynamic angles in their designs. Sometimes these angled lines are simply background images created in Photoshop, but others are animated elements made directly in code. Check out today’s web design showcase to see some great examples of website interfaces with angled lines....
Jeff Domansky's insight:
What a wonderful collection of creative web designs with angles! Recommended viewing. 10/10
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4 TED Talks Every Marketer Should Watch

4 TED Talks Every Marketer Should Watch | Public Relations & Social Media Insight | Scoop.it
Think about all the different reasons you can provide value for your consumer base. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. Here are some examples of TED talks that exemplified this ability, and have something to teach all of us as marketers:
Jeff Domansky's insight:

Great viewing of TED presentations by Malcolm Gladwell (Choice, Happiness and Spaghetti Sauce), Sheena Iyengar (How to Make Choosing Easier), David Carson (Design & Discovery) and Seth Godin (The Tribes We Lead). 10/10

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Invoices Boring? Here Are The Top 25 Beautiful Designer Invoices You'll Fall in Love With

Invoices Boring? Here Are The Top 25 Beautiful Designer Invoices You'll Fall in Love With | Public Relations & Social Media Insight | Scoop.it

It’s the end of the day. You’ve just finished an exciting project, and it’s time to bill the client. You pull up your invoice template and instantly your good mood is gone. It’s so boring! Why can’t your invoice reflect your branding and express your thanks to the customer for their business?


Just because the invoice is a business document, doesn’t mean it has to be boring. An invoice is usually your last contact with a client, so why not leave them with a lasting impression? Done properly, your invoice can be an effective part of your marketing strategy....

Jeff Domansky's insight:

Talk about fresh thinking? Who knew invoices could be this creative? Well worth experimenting.

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How Medium Is Building a New Kind of Company with No Managers

How Medium Is Building a New Kind of Company with No Managers | Public Relations & Social Media Insight | Scoop.it

But Medium isn’t just taking a revolutionary approach to digital publishing — it’s changing the way companies operate too. As one of the fiercest and most faithful adopters of Holacracy – a radical new theory of corporate structure — Medium is experimenting with a completely management-free environment that’s laser focused on getting things done. Stirman couldn’t be more thrilled with the results: the freedom, the momentum, the productivity are all unparalleled, he says.


But companies don’t have to go all-in on Holacracy to reap the benefits. If his transition from Twitter to Medium taught him anything, there are always more tactics to try to make things work better. Below, he shares his lessons from taking the leap....

Jeff Domansky's insight:

This is a brilliant management read and highly recommended. 10/10

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Marco Favero's curator insight, February 3, 2015 4:33 AM

aggiungi la tua intuizione ...

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A Fascinating Font That's Half Cloud, Half Sans-Serif Type - DesignTAXI.com

A Fascinating Font That's Half Cloud, Half Sans-Serif Type - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it
Amsterdam-based graphic designer José Bernabé has created a fascinating new type called Chemical Cloud.

By playing around with brushes in Photoshop, Bernabé successfully fuses a cloud-like pattern with a gradient of color, together with a sans-serif font as the backbone. The result is unexpectedly stunning.
Jeff Domansky's insight:

This is a very eye-catching font from a very creative designer. Some things are simply cool!

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