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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Public Relations & Social Media Insight | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Jeff Domansky's insight:

An excellent compilation and social media reference tool.

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JOSE ANTONIO DIAZ DIAZ's curator insight, September 21, 4:26 PM

agregar su visión ...

Raihan Roney's curator insight, September 23, 12:51 AM
Raihan Roney
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D.
Jeff Domansky's insight:

Here's a great brand manager's social marketing checklist in infographic form. shared by Russell Merz. 

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ManufacturingStories's curator insight, August 17, 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

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The Current State of Content Marketing 2014 - Marketing Technology Blog

The Current State of Content Marketing 2014 - Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...
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Therese Torris's curator insight, June 24, 4:03 AM

So-so exemple of content marketing by LinkSmart.com. A mixed bag of unsourced data and commonplace advice. Worth pointing out as a representative example of abusing infographic.

malek's curator insight, June 24, 2:13 PM

Case study is growing in popularity

Hallcrest Digital's curator insight, June 25, 10:54 AM

Great article on the status of content marketing.

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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | Public Relations & Social Media Insight | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do. The following infographic by Text Marketer takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....

Jeff Domansky's insight:

Sometimes it's useful to reflect on where we've come from in social media. Interesting infographic.

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Alison D. Gilbert's curator insight, March 26, 7:45 PM

I love Infographics and social media. So what could be better than a combination of the two.

Bookmarking Librarian's curator insight, March 26, 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 10:39 PM

www.aanve.com

 

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Public Relations & Social Media Insight | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Jeff Domansky's insight:

Branding hits Twitter big time.

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John Thomas's curator insight, March 1, 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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Evolution of Creative | Daily Infographic

Evolution of Creative | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

While I greatly appreciate my iPhone and its many self-computing functions, I have never taken the time to trace my gratitude back as far as Leonardo da Vinci or even as far as prehistoric cave drawings. According to this awesome infographic put together by The BOSS Group, I have many more to thank than just Steve Jobs.


The creative process would not have begun had people not had an intrinsic desire to communicate with one another. Over time we have discovered and invented new ways to relay information to increasingly larger groups of people. By inventing printing and computing methods we have increased the need for creative workers in virtually every field. Without the creative side of organizations, the first Macintosh would not have been introduced, brand management would not be possible, and communication through beautiful imagery would cease to exist.

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Jeff Domansky's curator insight, June 25, 2013 4:06 PM

Whimsical infographic is very creative and fun.

malek's curator insight, June 25, 2013 5:31 PM

informative and funny, a reminder of the old saying: "The guy who invented the first wheel was an idiot; The guy who invented the other three, he was the genius. "

Jeff Domansky's comment, June 25, 2013 9:57 PM
Malek, great quote about the wheel! ;-)
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The 8 Types of Infographic | NEO MAMMALIAN Studios

The 8 Types of Infographic | NEO MAMMALIAN Studios | Public Relations & Social Media Insight | Scoop.it

Infographics like the above rely on a strong title for success. Just like a journalistic article, the viewer needs to be immediately engaged by the header so that they will carry on reading. Moreover, the content itself must be varied, interesting and plentiful so that readers do not come away disappointed. When done well, the visual article will thrive on social media platforms....

Jeff Domansky's insight:

Infographics come in all shapes and sizes. but they can roughly be categorized into eight distinct types. Excellent overview!

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Jeff Domansky's curator insight, February 24, 2013 11:32 PM

Excellent explanation of eight types of infographics.

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Infographics

Infographics | Public Relations & Social Media Insight | Scoop.it
#Infographic: How social media is ruining our minds (#Infographic: How social media is ruining our minds http://t.co/1ilj3qNi)
Jeff Domansky's insight:

This is a thought-provoking infographic...

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Different types of wine | Visual.ly

Different types of wine | Visual.ly | Public Relations & Social Media Insight | Scoop.it
With over 1,300 different wine grapes out there how do you find wines you'll like? Discover similar tasting wines with this chart of almost 200 different types of wine. Organized by style and then flavor, it's easy to see the taste relationships and look for synonymous wines. A great exploratory tool for a wine lover....
Jeff Domansky's insight:

Timely! ;-)

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About Infographics — Infographic Labs

About Infographics — Infographic Labs | Public Relations & Social Media Insight | Scoop.it

What could be a better way to describe what infographics are than...

an infographic?

 

Really nicely done by the folks at Infographic Labs ~ Jeff

 

(Hat tip to Andy Bull for pointing this one out)

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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Public Relations & Social Media Insight | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


Via Agostino Caniato, Robin Good, Ken Dickens
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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Public Relations & Social Media Insight | Scoop.it

Numerous tech facts that occur every minute. Some eye-openers here. -JL

 

[One of those great-looking, fact-filled infographics worth sharing ~ Jeff]


Via Beth Dichter, Lynnette Van Dyke, Jim Lerman, Anthony Burke
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de Bruijne Benjamin's comment, June 18, 2013 5:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 7:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 11:19 AM

This is great because of blah blah blah

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Public Relations & Social Media Insight | Scoop.it

“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…


If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.


The other reason why these words and phrases sell has a lot to do with their simplicity. We recognize them instantly — and are more likely to take action as a result.


Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years....


Via Cendrine Marrouat - www.socialmediaslant.com
Jeff Domansky's insight:

Copywriters and content marketers take note.

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wanderingsalsero's curator insight, August 7, 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Public Relations & Social Media Insight | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Jeff Domansky's insight:

Dust off the crystal ball and look at the Internet the future.

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Edgar Mata's curator insight, September 1, 10:10 PM

¿Cómo será la internet dentro de 20 años?

FATI's curator insight, October 8, 11:14 AM

Great article

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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Public Relations & Social Media Insight | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.


The team at Lemonly put together a great infographic covering keys for social sharing on:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
Jeff Domansky's insight:

Helpful infographics reference and great tips for social media utilization.

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Jeff Domansky's curator insight, September 1, 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Public Relations & Social Media Insight | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
Jeff Domansky's insight:

No excuse for future grammar missteps after reading these tips! ;-)

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Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Public Relations & Social Media Insight | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
Jeff Domansky's insight:

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

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Nick Peperell's curator insight, October 3, 2013 3:47 AM

The art of science for getting content shared!

Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
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Top 20 SEO Hacks For Your WordPress Site [Infographic]

Top 20 SEO Hacks For Your WordPress Site [Infographic] | Public Relations & Social Media Insight | Scoop.it
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Very useful list and SEO tips.

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Martin (Marty) Smith's curator insight, April 14, 2013 7:29 AM

Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 

Doug Thaler's curator insight, April 14, 2013 4:11 PM

SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required.

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Facebook vs Twitter vs Pinterest – 2013 Statistics

Facebook vs Twitter vs Pinterest – 2013 Statistics | Public Relations & Social Media Insight | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

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Pedro Barbosa's curator insight, January 22, 2013 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...


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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 


Via Martin (Marty) Smith
Jeff Domansky's insight:

Let's just say there are still social media ostriches in the C-suite.

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Martin (Marty) Smith's curator insight, December 31, 2012 11:38 AM

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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The Social Business Shift | Eloqua

The Social Business Shift | Eloqua | Public Relations & Social Media Insight | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
Jeff Domansky's insight:

This is a good look at what it means to be a "social" business.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Perfect Pinterest Profile Check-List

Perfect Pinterest Profile Check-List | Public Relations & Social Media Insight | Scoop.it

Practical Pinterest tips you can use from this infographic. ~ Jeff

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Social collaboration improves team efficiency by 20% (infographic)

Social collaboration improves team efficiency by 20% (infographic) | Public Relations & Social Media Insight | Scoop.it

Social collaboration is becoming increasingly important within organisations and it’s easy to see why. Research outlined in this infographic demonstrates how collaborative software can significantly improve team efficiency.

 

According to a recent survey, online collaboration tools will play an important role in 75% of businesses by 2013. As we are already accustomed to social networking with friends, family and (sometimes) customers, using social software to collaborate within organisations seems a logical progression.


Despite this, it is astonishing to see how much time companies waste by using email for internal communications. Professionals send and receive over 300 business emails a week and spend an average of 2-hours a day reading and responding to them. Just as worrying is the number of documents we share using email – an average 15 a day. This makes it impossible for more than one person to make edits and it quickly becomes difficult to keep track of changes.


This handy infographic from Clinked (above) shows how social collaboration software can remedy this. Collaboration tools can help to reduce email volume by 30% and make it 33% faster for teams to draft documents. According to one study, 97% using of businesses using social software said they could service more clients, more efficiently.

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ProjectManager.com's curator insight, April 17, 2013 12:42 AM

#collaboration

SupAgroFlorac's curator insight, March 6, 10:45 AM

add your insight...

 
Emily Rose Newton's curator insight, August 21, 2:38 AM

4. 

By this source, I would assume people would have grasped the idea of CI, and its presence in an online world. This infographic explains through facts and figures the power that the internet has at impacting CI. These facts are somewhat astounding (although a few years outdated) as we witness how collaborative software and the internet are able to improve productivity. 

This infographic shows a more physical impact that CI has in a modern world as we begin to understand just how often we use it with websites such as Facebook, Wikipedia, Gmail.

Published on a social media professionals blog, this is an explanation of certain insights in a way in which people who aren't necessarily tech-savvy can understand. Going through his other posts, I believe he is also a big online curator and find him to be a trusted and authoritative source.