Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Make an Idea Map to visualize your book's idea flow | without bullshit

Make an Idea Map to visualize your book's idea flow | without bullshit | Public Relations & Social Media Insight | Scoop.it

Some nonfiction books just seem to flow naturally from idea to idea. Others seem repetitive — as if the author is just hitting the same idea again and again.


An Idea Map can help you visualize your concepts and organize them to avoid repetition.

Jeff Domansky's insight:

Josh Bernoff shares an interesting way to look at book concepts and structure.

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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Public Relations & Social Media Insight | Scoop.it

What's even cooler about gapingvoid is its stance on marketing. According to its website, gapingvoid believes that "Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails." Our thoughts exactly! Now that we're all caught up, let's take a look at gapingvoid's take on inbound marketing via the following 6 social objects....

Jeff Domansky's insight:

Gaping Void's creator, Hugh MacLeod, has some very funny but very valuable insights into inbound marketing as Pamela Vaughan demonstrates in her post. Highly recommended. 9/10

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royale projects : contemporary art | Lucid Stead | Phillip K Smith III | Joshua Tree CA 2013

royale projects : contemporary art  | Lucid Stead | Phillip K Smith III | Joshua Tree CA 2013 | Public Relations & Social Media Insight | Scoop.it

October 12th in Joshua Tree, California, artist Phillip K Smith, III revealed his light based project, Lucid Stead. Hundreds of people from New York City to Canada traveled to experience it. The installation is composed of mirror, LED lighting, custom built electronic equipment and Arduino programming, amalgamated with a 70 year old preexisting structure.


This architectural intervention, at first, seems alien in context to the bleak landscape but upon further viewing, imposes a delirious, almost spiritual experience. Like the enveloping vista that changes hue as time passes, Lucid Stead transforms. It also adapts personal perception, realigning one’s sensory priorities....

Jeff Domansky's insight:

Creativity with your coffee: Is it a desert cabin or just light and mirrors? Wonderful art by Phillip K Smith III.

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The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company

The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company | Public Relations & Social Media Insight | Scoop.it

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.  


The disruptive power of collaboration: An interview with Clay Shirky


How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.


Sharing changes everything. CUpending supply and demand. Creating success from failure.


From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes often reverberate through generations. In this video interview, Clay Shirky, author, New York University professor, and leading thinker on the impact of social media, explains the disruptive impact of technology on how people live and work—and on the economics of what we make and consume. This interview was conducted by McKinsey Global Institute partner Michael Chui, and an edited transcript of Shirky’s remarks follows....

Jeff Domansky's insight:

Collaboration, scarcity, and disruption. This is a must-read for social media innovators.

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MTD's curator insight, March 6, 2014 7:50 AM

In an age of increased scarcity, we need more energetic ways of working to achieve results. When you add in the changing requirements of businesses, technology and society and the evolving consumer, it's easy to see that collaboration is not just the preferable way forward, but the only way to achieve. 

 

This interview looks at ways in which collaborative technologies and working practices can enable teams and organisations to succeed and adapt more effectively, faster and with less cost and time.

 

The question is whether you can embed these practices into your organisation well enough to make the changes you need to see. 

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Strategists and Creatives Have to Change | Social Media Today

Strategists and Creatives Have to Change | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Mike Arauz, one of the many bright strategists at Undercurrent suggests it’s time for us (digital strategists especially) to become square-shaped. He claims, “you should just know everything.” In a post on Medium , he declares that if you work at the intersection of people, business and technology — I think that would include all of us — you need “an expansive approach to cultivating your expertise.”


He offers a list that might be a bit more technical than most of us want to explore, but a look at any of the emerging technologies validates his argument.


Digital printers will soon let us make our own products (eye glass frames, light fixtures, toys), print clothing items (tactile screens that let us feel the material are coming), and prepare dinner (or at least dessert.)  If this doesn’t change how we market, sell and distribute, it will certainly affect consumers’ expectations for customization....

Jeff Domansky's insight:

Edward Boches offers an interesting and intriguing look at how social media strategists and creatives must evolve.

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Wabi-Sabi: for Artists, Designers, Poets & Philosophers | Mindful

Wabi-Sabi: for Artists, Designers, Poets & Philosophers | Mindful | Public Relations & Social Media Insight | Scoop.it

Like many of my contemporaries, I first learned of wabi-sabi during my youthful spiritual quest in the late 1960’s. At that time, the traditional culture of Japan beckoned with profound “answers” to life’s toughest questions. Wabi-sabi seemed to me a nature-based aesthetic paradigm that restored a measure of sanity and proportion to the art of living.


Wabi-sabi resolved my artistic dilemma about how to create beautiful things without getting caught up in the dispiriting materialism that usually surrounds such creative acts. Wabi-sabi—deep, multidimensional, elusive—appeared the perfect antidote to the pervasively slick, saccharine, corporate style of beauty that I felt was desensitizing American society. I have since come to believe that wabi-sabi is related to many of the more emphatic anti-aesthetics that invariably spring from the young, modern, creative soul: beat, punk, grunge, or whatever it’s called next.


Wabi-sabi is the most conspicuous and characteristic feature of what we think of as traditional Japanese beauty. It occupies roughly the same position in the Japanese pantheon of aesthetic values as do the Greek ideas of beauty and perfection in the West. Wabi-sabi can in its fullest expression be a way of life. At the very least, it is a particular type of beauty.

Jeff Domansky's insight:

A very thoughtful exploration of wabi-sabi in this post and excerpt by Leonard Koren:

..."The closest English word to wabi-sabi is probably “rustic.” Webster’s defines “rustic” as “simple, artless, or unsophisticated… [with] surfaces rough or irregular.” While “rustic” represents only a limited dimension of the wabi-sabi aesthetic, it is the initial impression many people have when they first see a wabi-sabi expression. Wabi-sabi does share some characteristics with what we commonly call “primitive art,” that is, objects that are earthy, simple, unpretentious and fashioned out of natural materials. Unlike primitive art, though, wabi-sabi almost never is used representationally or symbolically...."

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If It's Hip, It's Here: No iPhone 5 Yet? Add Some Punch To Your Old iPhone With These.

If It's Hip, It's Here: No iPhone 5 Yet? Add Some Punch To Your Old iPhone With These. | Public Relations & Social Media Insight | Scoop.it

Is this the coolest iPhone case or what? The Knucklecase. What incredible product design!

 

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Are You a Genius? | Byliner Spotlights

Are You a Genius? | Byliner Spotlights | Public Relations & Social Media Insight | Scoop.it
Malcolm Gladwell, Daniel H. Pink, David Sedaris and others search for highly-intelligent life in the universe.

 

The MacArthur Geniuses were announced this week, which got us wondering about genius. What is genius? Can it actually be measured? Is it even a real thing?

 

[This is genius writing, selected and shared by Byliner. If you've never tried Byliner, you're in for a treat. It's like having your own literary salon. Well worth the mostly-free subscription ~Jeff]

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Giant Game of Tetris Played on 29-Story Building [VIDEO]

Giant Game of Tetris Played on 29-Story Building [VIDEO] | Public Relations & Social Media Insight | Scoop.it

Tetris fans leveled up — and up and up — this weekend.


Hundreds of enthusiasts played the classic video game on the 29-story Cira Centre high-rise building in downtown Philadelphia Saturday, possibly setting a world record in the process.


Colorful displays appear on the 437-foot building during any normal night thanks to hundreds of LED lights installed on its facade, but this weekend, the Cira Centre's north and south sides were turned into a 100,000-square-foot screen, while players controlled larger than life pieces with joysticks...

Jeff Domansky's insight:

Maybe Angry Birds next time? Regardless, this is one of the most interesting videos I've seen for a little while.

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10 Terrifying Two Sentence Horror Stories

10 Terrifying Two Sentence Horror Stories | Public Relations & Social Media Insight | Scoop.it

Because sleeping with the lights off is completely overrated, take a peek at these ten scary two-sentence horror stories! 

Jeff Domansky's insight:

Shades of Stephen King! Very creative. Writers take note.

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Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them

Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them | Public Relations & Social Media Insight | Scoop.it

I've been thinking about comic strip creation tools quite a bit lately so I decided to share a handful of ideas for teaching with comics and the online tools that students can use to create them.

Jeff Domansky's insight:

The value for PR, content pros and marketing in this post is the list of five cartoon creation tools. Very creative, very cool.

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Jeff Domansky's curator insight, March 9, 2014 6:15 PM

Richard Byrne's tools or teachers work for PR, content and marketing pros too.

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Yosemite HD II

A 200+ mile backpacking experience through Yosemite National Park captured by Colin Delehanty and Sheldon Neill. This project was filmed over the course of 10 months. We spent a combined 45 days in the park capturing the images in this video.


To view the entire story, please visit: projectyose.com Find us on Facebook at facebook.com/projectyose Special thanks to  borrowlenses.comdynamicperception.com and mountainhardwear.com  for their support.


All tips received through the Vimeo Tip Jar will be donated to the Yosemite Conservancy, which helps preserve Yosemite.

Jeff Domansky's insight:

Truly outstanding HD video of Yosemite. 

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22 Unbelievable Places that are Hard to Believe Really Exist | The Unbounded Spirit

22 Unbelievable Places that are Hard to Believe Really Exist | The Unbounded Spirit | Public Relations & Social Media Insight | Scoop.it

XOur world is so full of wonders that new and amazing places are discovered every day, be that by professional photographers or amateurs. Different geographical locations, climatic conditions and even seasons offer the widest variety of natural wonders: pink lakes, stunning lavender or tulip fields, breath-taking canyons and mountains, and other places you can hardly believe actually exist!


Some of the pictures in this collection will be of all natural sights you can find while traveling around the world, while the others have experienced human interference – but even in these cases, the result of such collaboration is spectacular. The Japanese learned how to tame thousands of orchids and form a romantic tunnel out of them; another one was formed all the way in Ukraine by a passing train; and what eventually ends up as hot tea in our mugs, first grows in stunning tree fields in Asia....

Jeff Domansky's insight:

Creativity with your coffee. Enjoy stunning photography and marvel at some of the beautiful places captured.

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Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity

Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity | Public Relations & Social Media Insight | Scoop.it
In today’s post we’re going to go over 10 websites that have left a lasting impression on their visitors. Now, they are not all business websites – but they are inspirational.

 

On this blog we talk a lot about websites that have effective calls to action, non-cluttered home pages, and trustworthy designs with the intention of showing what techniques help improve conversions.

 

After years of showing our readers examples of what works and what doesn’t, one thing we have noticed is an awful lot of similarity between website designs in the same space.

 

My hunch is that either:

1.  After years of people copying each other’s designs, SaaS businesses have determined that this is what a SaaS website should look like.
2.  Or, after years of individual A/B testing, this is the winning outcome of what an effective website should look like.


I guess I lean more toward point #1…

 

But why not make your site unforgettable?

 

[This is a terrific post by @seanvwork. The 11 examples show website design, creativity and usability best practices. Lots of great lessons! ~ Jeff ]

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Ivan Ospina G's comment, October 31, 2012 8:52 PM
I like it