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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training

Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
History suggests that the presidential candidate with the most memorable and optimistic slogan usually wins. So does Obama or Romney have the edge?

 

...That pop quiz is more than an academic exercise. Presidential campaigns with the more memorable and optimistic slogans are the likeliest to win.
How much more likely? Since CNN ushered in the 24/7 media age in 1980, there have been eight presidential elections. The candidate with the more memorable and optimistic slogan won at least almost every time, and arguably every time. They didn’t win solely because of their slogans, of course, but it’s telling that candidates who never seem to settle on one are also the ones whose campaigns tend to flounder....

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Truth-O-Meter, franchised: PolitiFact places its bets on expanding to states

Truth-O-Meter, franchised: PolitiFact places its bets on expanding to states | Public Relations & Social Media Insight | Scoop.it

In its expansion, PolitiFact sets its sights on becoming an Associated Press for fact-checking.

 

Four years is a long time to be setting pants on fire.

 

It was August 2007 when PolitiFact officially launched its fact-checking mission and introduced the world to the Truth-o-Meter, giving new weight to the childhood warning of “pants on fire.” Over the years more than 4,000 statements have gone through the meter, registering claims on health care, the national debt, Slim Jims, and the truthiness of Fox News.

 

Fact-checking has seen an interesting progression in recent years, evolving into a stand-alone form of news....

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GREAT WORK: 23 bright ways to use social media in the public sector

GREAT WORK: 23 bright ways to use social media in the public sector | Public Relations & Social Media Insight | Scoop.it

There was a brilliant update on Twitter the other day which hit the nail right on the head. “The best social media,” it read “doesn’t happen in an office.” 

 

Here are some good examples of digital communications that caught my eye over the last few months.

 

What’s worth commenting on is that the majority of the good examples are not done directly by comms people. They’re done by people in the field telling their stories or they’re using content that first originated outside an office to tell a story....

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