Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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BANK OF AMERICA: There's a 20%-50% chance we're inside the matrix and reality is just a simulation

BANK OF AMERICA: There's a 20%-50% chance we're inside the matrix and reality is just a simulation | Public Relations & Social Media Insight | Scoop.it

The thing is: We'd never know it anyway. 

In a note to clients out Tuesday, Bank of America Merrill Lynch said there's a 20%-50% chance that we're living in the matrix — meaning that the world we experience as "real" is actually just a simulation. 

The firm cites comments from Elon Musk, Neil deGrasse Tyson, and Nick Bostrom's seminal paper on the issue as the basis for its 20%-50% view. 

Here's BAML (emphasis added):

"Many scientists, philosophers, and business leaders believe that there is a 20-50% probability that humans are already living in a computer-simulated virtual world. In April 2016, researchers gathered at the American Museum of Natural History to debate this notion. The argument is that we are already approaching photorealistic 3D simulations that millions of people can simultaneously participate in. It is conceivable that with advancements in artificial intelligence, virtual reality, and computing power, members of future civilizations could have decided to run a simulation of their ancestors."

Jeff Domansky's insight:

This is one for the WTF file. Business Insider reported that Bank of America Merrill Lynch sent a note to clients saying there's a 20-50% chance we're inside the matrix and reality is just a simulation. Thanks for that. I haven't been able to find the original BAML note however because I really want to see how this relates to investment strategies. Whatever. Still one of the best sci-fi flicks around.

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Jayme Soulati's curator insight, September 12, 7:29 AM
Gahh! Is there any brand in banking trustworthy today?
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The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse

The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse | Public Relations & Social Media Insight | Scoop.it

They don't look like Guardians Of The Galaxy-style superheroes.


... The porter's lodge is like an airlock, apparently sealed from the tribulations of everyday life. But inside the college, pacing the flagstones of what is called – all modesty aside – Great Court, are four men who do not take it for granted that those undergraduates actually have a future. They are the four founders of the Centre for the Study of Existential Risk (CSER), and they are in the business of "horizon scanning". Together, they are on alert for what they sometimes call "low-probability-but-high-consequence events", and sometimes – when they forget to be reassuring – "catastrophe"....

Jeff Domansky's insight:

Guardian profile of the Centre for the Study of Existential Risk (CSER) and its founders is highly recommended reading for those who love Futurism, science fiction and plain old good reporting and storytelling.. Recommended reading 11/10 ;-)

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rodrick rajive lal's curator insight, September 1, 2014 2:12 AM

The sourge of the Ebola virus in Africa cannot and should not be ignored! With the rise of Antibiotic resistant strains of viruses, comes greater challenges in the treatment of diseases. Rampant use of Antibiotics everywhere(this includes sanitizers, detergents that containg anti-microbial contents, and use of disinfectant) along with changes taking place in the environment have all exposed us to the risk of getting infected by an intelligent and resilient killer bug!

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The Future of Wearable Technology

The Future of Wearable Technology | Public Relations & Social Media Insight | Scoop.it

You probably thought your Uncle Henry was a little weird (and annoying) when he kept showing you how many more Nike FuelBand calories he needed to burn/earn to reach his preset daily goal. But what’s amazing is how that little wrist band with its tight feedback loop displaying points can actually motivate people to improve their lifestyle. Oh, it also makes a nice watch.


We’re at the dawn of a new industry loosely called "wearable technology" that may have reached $4.6 billion in sales around the world already this year.And Google Glass isn’t even for sale yet. Many geeks already are on board. The April Modis Geek Pride Survey of people aged 18 or over found that "61 percent of self-described geeks said they would buy and wear a smart watch," and "56 percent would do the same with smart glasses." Perhaps even more interesting, 37 percent of non-geeks were also interested in smart watches, and 35 percent were interested in smart glasses....But where is the trend going?

Jeff Domansky's insight:

While geeks accepted wearable technology first, will the general public get on board? Great question!

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Jared Hill's curator insight, October 8, 2013 10:04 AM

Good insight to have as a PR rep.  Knowing upcoming and developing trends is the foundation of our work.

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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Media Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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What Excites You About Digital Ubiquity? | Greg Verdino

What Excites You About Digital Ubiquity? | Greg Verdino | Public Relations & Social Media Insight | Scoop.it

If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting…

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The future of the IoT job market

The future of the IoT job market | Public Relations & Social Media Insight | Scoop.it

Nearly 250 years later, in a world defined by technological change, we see the same fears and concerns. As of September 2015, Amazon had 30,000 Kiva robots automating its warehouses, increasing efficiency and reducing the need for pick-and-pack labor. And at the same time, demand for software developers continues to rise, as Marc Andreessen’s famous 2011 statement that “software is eating the world” becomes ever more true.

Over the next decade, we’ll see this pattern play out once more in the nascent Internet of Things (IoT). With an industry defined by “bringing physical things online,” many IoT business models are predicated on improving efficiency by eliminating labor. We see companies connecting garbage cans to the internet to improve the efficiency of deploying waste collectors — which means we’ll need fewer waste collectors. Drones are dramatically reducing the time it takes to survey a plot of land — which means we’ll need fewer surveyors. Every industry that involves electronics or equipment can expect to be disrupted in this way over the next 10 years.

So the same question that was asked in the late 1700s remains: Will this new technology eliminate jobs? No....

Jeff Domansky's insight:

Will technology take away our jobs in the future? No, according to this Tech Crunch post.

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Jeff Domansky's curator insight, June 12, 2:44 PM

Will technology take away our jobs in the future? No, according to this Tech Crunch post.

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Trend of the day: The quantified self | Marketing Magazine

Trend of the day: The quantified self | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly monitoring and recording the minutiae of daily life, writes Nicola Kemp in the second of our 'Forward 50' trends series.


In the rush to laud the power of big data to drive business, many marketers are at risk of overlooking its biggest asset: its role in empowering consumers to measure, analyse and improve their lives via better use of data.


Despite lingering concerns over privacy, the Quantified Self movement is poised to become a growing force in marketing....

Jeff Domansky's insight:

Me, myself and data. Privacy? What, me worry?