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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse

The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse | Public Relations & Social Media Insight | Scoop.it

They don't look like Guardians Of The Galaxy-style superheroes.


... The porter's lodge is like an airlock, apparently sealed from the tribulations of everyday life. But inside the college, pacing the flagstones of what is called – all modesty aside – Great Court, are four men who do not take it for granted that those undergraduates actually have a future. They are the four founders of the Centre for the Study of Existential Risk (CSER), and they are in the business of "horizon scanning". Together, they are on alert for what they sometimes call "low-probability-but-high-consequence events", and sometimes – when they forget to be reassuring – "catastrophe"....

Jeff Domansky's insight:

Guardian profile of the Centre for the Study of Existential Risk (CSER) and its founders is highly recommended reading for those who love Futurism, science fiction and plain old good reporting and storytelling.. Recommended reading 11/10 ;-)

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rodrick rajive lal's curator insight, September 1, 2014 2:12 AM

The sourge of the Ebola virus in Africa cannot and should not be ignored! With the rise of Antibiotic resistant strains of viruses, comes greater challenges in the treatment of diseases. Rampant use of Antibiotics everywhere(this includes sanitizers, detergents that containg anti-microbial contents, and use of disinfectant) along with changes taking place in the environment have all exposed us to the risk of getting infected by an intelligent and resilient killer bug!

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The Future of Wearable Technology

The Future of Wearable Technology | Public Relations & Social Media Insight | Scoop.it

You probably thought your Uncle Henry was a little weird (and annoying) when he kept showing you how many more Nike FuelBand calories he needed to burn/earn to reach his preset daily goal. But what’s amazing is how that little wrist band with its tight feedback loop displaying points can actually motivate people to improve their lifestyle. Oh, it also makes a nice watch.


We’re at the dawn of a new industry loosely called "wearable technology" that may have reached $4.6 billion in sales around the world already this year.And Google Glass isn’t even for sale yet. Many geeks already are on board. The April Modis Geek Pride Survey of people aged 18 or over found that "61 percent of self-described geeks said they would buy and wear a smart watch," and "56 percent would do the same with smart glasses." Perhaps even more interesting, 37 percent of non-geeks were also interested in smart watches, and 35 percent were interested in smart glasses....But where is the trend going?

Jeff Domansky's insight:

While geeks accepted wearable technology first, will the general public get on board? Great question!

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Jared Hill's curator insight, October 8, 2013 10:04 AM

Good insight to have as a PR rep.  Knowing upcoming and developing trends is the foundation of our work.

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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Media Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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What Excites You About Digital Ubiquity? | Greg Verdino

What Excites You About Digital Ubiquity? | Greg Verdino | Public Relations & Social Media Insight | Scoop.it

If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting…

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Trend of the day: The quantified self | Marketing Magazine

Trend of the day: The quantified self | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly monitoring and recording the minutiae of daily life, writes Nicola Kemp in the second of our 'Forward 50' trends series.


In the rush to laud the power of big data to drive business, many marketers are at risk of overlooking its biggest asset: its role in empowering consumers to measure, analyse and improve their lives via better use of data.


Despite lingering concerns over privacy, the Quantified Self movement is poised to become a growing force in marketing....

Jeff Domansky's insight:

Me, myself and data. Privacy? What, me worry?

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Disruptions: Social Media Images Form a New Language Online | NY Times

Disruptions: Social Media Images Form a New Language Online | NY Times | Public Relations & Social Media Insight | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.


...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”


Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....



Jeff Domansky's insight:

Another quote that nicely sets the table for this must-read article:


"So isn’t this all bad for society? Another blow for the English language where children won’t even bother to communicate in LOL-speak anymore?


“We’re tiptoeing into a potentially very deep and interesting new way of communicating,” said Mitchell Stephens, author of “The Rise of the Image, the Fall of the Word,” and a journalism professor at New York University. “And as with anything, when you tiptoe in, you start in the shallow waters.”

"

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CNN: Unlike - Why I'm Leaving Facebook | Douglas Rushkoff

CNN: Unlike - Why I'm Leaving Facebook | Douglas Rushkoff | Public Relations & Social Media Insight | Scoop.it

...Today I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book Present Shock, I chronicle some of what happens when we can no longer manage our many online presences. I argue - as I always have - for engaging with technology as conscious human beings, and dispensing with technologies that take that agency away.

 Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and - worse - misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it “digiphrenia” -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable. Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences, and activities over time --  our "social graphs" -- into a commodity for others to exploit....
Jeff Domansky's insight:

In a CNN opinion piece media theorist Douglas Rushkoff tells why he is quitting Facebook. Great read!

 

A few quotes to whet your appetite:

 

[Facebook] "exploits our social interactions the way a Tupperware party does"

 

"Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others."

 

"The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers."

 

"Thanks to my page, Facebook knows the demographics of my readership, their e-mails, what else they like, who else they know and, perhaps most significant, who they trust. And Facebook is taking pains not to share any of this"

 

"The promotional leverage that Facebook affords me is not worth the price. Besides, how can I ask you to like me, when I myself must refuse to like you or anything else?"

 

"it is a trust I can live up to only by unfriending this particularly anti-social social network."

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