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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips | Public Relations & Social Media Insight | Scoop.it

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support.


Here are three tips for using stories to boost your organization's bottom line through major gifts...

Jeff Domansky's insight:

Short but sweet storytelling tips for fundraisers.

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10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com

10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com | Public Relations & Social Media Insight | Scoop.it

"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."


Via Kimberly Flaherty
Jeff Domansky's insight:

Really useful resources for nonprofit PR...

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Kimberly Flaherty's comment, December 31, 2012 2:31 PM
Agree, Jeff, this is one of the year-end lists worth keeping for reference.
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Must-Read Reports for Nonprofits | Nonprofit Tech 2.0

Must-Read Reports for Nonprofits | Nonprofit Tech 2.0 | Public Relations & Social Media Insight | Scoop.it

The nine reports cited in this story are a sample of the research available to nonprofits about online communications and fundraising, social media, and mobile technology.

 

[Excellent social media resource for non-nonprofits too LOL - JD]


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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 5:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 4:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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WealthEngine Releases New White Paper to Help Nonprofit Organizations Improve Their Fundraising Effectiveness Via Social Media | Bulldog Reporter

WealthEngine Releases New White Paper to Help Nonprofit Organizations Improve Their Fundraising Effectiveness Via Social Media | Bulldog Reporter | Public Relations & Social Media Insight | Scoop.it

WealthEngine announced the release of a new white paper, "Fundraising's Social Revolution: How Social Media is Changing Nonprofit Culture and Practice"...

 

Organizations and individuals who are interested in getting started with social media or wanting to take it to the next level will find foundational information, as well as recommendations from well-known experts and practitioners, such as Beth Kanter, author of The Networked Nonprofit and Beth's Blog: How Nonprofits Can Use Social Media, and Dan Michel, digital marketing manager at Feeding America. These insights, as well as WealthEngine's survey of 1,300 prospect development and fundraising professionals on their social media activity, helped shape the strategies outlined in the paper including how to:

*  Create a social media culture
*  Implement new social technologies
*  Apply best practices & tips
*  Follow ethical guidelines...

 

[Free white paper with great nonprofit PR, social media resources, tips and case studies ~ Jeff]

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The Alford Group's curator insight, August 2, 2013 10:17 AM

As social media grows as a fundraising or engagement strategy for many nonprofits, others are starting to see the benefits. A well implemented strategy can really pay off in terms of growing your donor or supporter base. This is a great read with lots of insight into how to get started or improve your social media practice.