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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A Marketing Process That Built Two 7-Figure Companies in Three Years

A Marketing Process That Built Two 7-Figure Companies in Three Years | Public Relations & Social Media Insight | Scoop.it

I’ve “sold” this marketing process to companies that hired me as a consultant. Now, I’m giving it away in this post. What you will read is applicable for solopreneurs as well as teams of 10+ marketers.

Before we begin, let’s assume every marketing campaign goes through 4 phases. (I call them discovery, traction, maximization, and King of the Hill.) By creating a process that addresses all 4 phases, we focus our marketing on definable goals. It helps us work smarter, not just harder.

To grow 7-figure companies rapidly, speed is obviously key. Every marketer aspires to be fast, so here’s how I erase a common bottleneck: my marketing rarely depends on outsiders. For example, rather than waiting for engineering and design teammates to build needed technology, my marketers cobble together the technology by using off-the-shelf solutions like Unbounce and Zapier....

Jeff Domansky's insight:

Nemo Chu shares a valuable blueprint for success.

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Who is Jack Ma, the man behind the largest ever tech IPO? | Telegraph

Who is Jack Ma, the man behind the largest ever tech IPO? | Telegraph | Public Relations & Social Media Insight | Scoop.it

Jack Ma transformed China’s export economy with Alibaba, the retail giant poised to overtake Walmart with the biggest market debut in US history.


Jack Ma, China’s leading internet entrepreneur, once described himself as a “crocodile in the Yangtze”. The technology chief was busy discussing the battle between Alibaba, the online shopping company he founded, and eBay, the global auction site which used to dominate the Chinese shopping market.


“If we fight in the ocean, we lose; but if we fight in the river, we win,” he claimed. He proved his point when Alibaba’s Taobao auction site overtook eBay’s Chinese business and left it for dust. But that is not the only way Ma’s colourful analogy resonated.Ma has also demonstrated a crocodile’s ability to stalk his prey largely undetected....

Jeff Domansky's insight:

Interesting profile of the man who would be king of online marketing.

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6 Lessons Marc Andreessen Gives the Startups He Invests In

After launching Netscape 20 years ago, Marc Andreessen has had a remarkable second act as a successful and prolific venture capitalist. His firm's portfolio includes some of Silicon Valley's most enviable investments, including Facebook, Airbnb, Twitter, Jawbone, Lyft, Pinterest, and Zenefits. On Wednesday, the super VC and avid Twitter user spoke with Bloomberg TV's Emily Chang at Salesforce's Dreamforce conference in San Francisco, revealing to the audience some lessons he tries to instill in the startups he invests in....

Jeff Domansky's insight:

The famed venture capitalist warns his companies about the risks of extravagant spending and gives his two cents on the next big thing in tech.

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The Best Advice I’ve Learned Running My Business…

The Best Advice I’ve Learned Running My Business… | Public Relations & Social Media Insight | Scoop.it

Running a business, especially in the early days of getting it up and running, can be a tough and lonely endeavour.

 

It is in the nature of many new entrepreneurs, to only listen to their own voice, and to initially not take advantage of the advice of others who have gone before them.

 

This good article, provides tips from 59 small business owners and entrepreneurs, and any entrepreneur should find several that will be very useful to them as they progress on their own journey.


Via Daniel Watson
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