Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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9 Tips and Insights for Publishing your Ebook | Jeffbullas's Blog

Ebooks have become a marketing option of choice for businesses. It is catching the attention of marketers. Here are some tips for publishing your ebook


Ebooks have become a marketing option of choice for many businesses. The mention of e-books  is catching the attention of many business owners and marketing teams. This can apply to many types of organisations.


An ebook can:

-  Position you and your brand as thought leadersBe one of the top resources in your industry

-  Provide a very efficient way of building your email list.


Here are some tips for researching, writing and publishing your ebook, which can be the cornerstone of your content marketing....

Jeff Domansky's insight:

Jeff Bullas talks about publishing your eBook and what return on investment you need to achieve.

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20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog

20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.It’s bigger than that....

Jeff Domansky's insight:

Jeff Bullas looks at the disruption by ebooks to the publishing industry and also shares 20 useful tips for producing and marketing your ebook.

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Promote Your New eBook Like a Pro

Promote Your New eBook Like a Pro | Public Relations & Social Media Insight | Scoop.it

Once the words are out and the proofing is done, you’ll find yourself with an ebook that’s ready to be published and, if all goes according to plan, adored by the public at large, making you a healthy amount of money and establishing you as a writer whose work is well worth reading...


Luckily, though, the web at large and social media in particular make being an effective marketer easier than you may think, allowing you to be a full-time writer and a part-time advertiser, and all to wonderful results.If you’ve got an ebook to self-publish and you want it to be the success that you’ve always dreamed of, follow these seven helpful tips for social media promotion of your ebook....

Jeff Domansky's insight:

Anna Fox has seven good tips for promoting ebooks successfully.

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ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | Public Relations & Social Media Insight | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...


...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.


”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...

Jeff Domansky's insight:

Maybe ebooks aren't killing publishing after all? Weird huh? 

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Deanna Dahlsad's curator insight, August 10, 2013 1:57 AM

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

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Mcommerce a top focus for publishers and readers | QR Code Press

Mcommerce a top focus for publishers and readers | QR Code Press | Public Relations & Social Media Insight | Scoop.it

Ebooks have become a high priority for both consumers and the authors of the latest publications. Authors, publishing houses, and consumers alike are all beginning to choose the digital copy ... ...

 

Many of these publishers are getting started with a number of controversial titles to draw attention to themselves. Though they may not be able to draw the big name authors, quite yet, these small mcommerce companies are including controversial titles among their offerings in order to help to help to build recognition.

 

For instance, one of the latest ebook launches that was meant to attract attention includes one written about Anne Hathaway, the actress, and how her popularity has generated considerable “hatred”. This was released by Entertainment Concepts Press.

 

Many of these publishers, including the one mentioned in the above example, are focusing exclusively on mcommerce. These books will not be published on paper, but will instead be sold over mcommerce as ebooks that can be read on ereaders, tablets, and even the occasional smartphone or laptop screen. All of the major bookstores that sell online are jumping on the digital bandwagon and have built up an extensive list of downloadable offerings. This is especially popular for the bookstores that have their own ereaders and tablets to sell, as well.

 

According to Jeff Bezos, the CEO of Amazon, when discussing the topic of ebooks over mcommerce, “We’re now seeing the transition we’ve been expecting.” This was a statement that was made in late December 2012. He added that “After five years, ebooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”...

Jeff Domansky's insight:

eBooka making powerful inroads with consumers and publishers and marketers are responding...

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28 Awesome Tips for Creating and Marketing Ebooks

28 Awesome Tips for Creating and Marketing Ebooks | Public Relations & Social Media Insight | Scoop.it

Ever thought about using ebooks to grow your brand? This guide will walk you through the exact steps required for creating and marketing ebooks online.


Besides the millions of passionate authors who can now self-publish their next Pulitzer Prize—winning novel for pennies, anyone looking to share ideas and build a tribe can easily create and publish an ebook as quickly as they can create the content. But more importantly, readers care about ebooks because they’re immensely portable, searchable and super convenient. And to top it off, the financial barriers to consuming ebooks have been reduced to almost free....

Jeff Domansky's insight:

The infographic accompanying this post is an excellent resource for those planning to write and publish an eBook.

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webpublication's curator insight, July 2, 2014 4:49 AM

interesting tips & tricks

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9 Ways to Significantly Enhance Your eBook Design | Business 2 Community

9 Ways to Significantly Enhance Your eBook Design | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

eBooks definitely aren’t a fleeting trend. Studies by the Content Marketing Institute have found that 32% of B2B marketers are currently using long-form content offers for marketing, and an additional 54% intend to increase their spending on custom content in the next year.


According to leading expert Joe Pulizzi, it’s now necessary to publish “epic” content marketing to stand out from your competition – and that requires product that’s definitively needed in your niche, and best of breed. There’s few better ways to provide serious value to your audience than with a carefully-researched, brilliantly-designed eBook. Here are some ways to make your next long-form content really stand out from the rest....

Jeff Domansky's insight:

Here's a practical collection of tips for making your eBook better.

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