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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Embed Your Biz Stories Anyway With Cowbird's New Function

Embed Your Biz Stories Anyway With Cowbird's New Function | Public Relations & Social Media Insight | Scoop.it
Cowbird has been used by the National Geographic and other outlets as a storytelling tool

Via Karen Dietz, Cendrine Marrouat - www.socialmediaslant.com
Jeff Domansky's insight:

Storytelling tool worth a look.

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Karen Dietz's comment, May 24, 2013 5:15 PM
HI Barbara and thanks for your input! When Cowbird originally came out, I too thought it would not work for business folks so have ignored it. I thought the focus on personal stories not related to business wouldn't work. I really didn't think Cowbird would be attractive to businesses because of the type of stories people were sharing plus the stories stayed on Cowbird's site. But because they've added new functionality where you can now embed your stories on your website, blog, etc. I think businesses could use it today. The best business stories are personal. I've poked around Cowbird and it seems a simple enough tool to use so I think biz folks could definitely leverage it now to their advantage. I am sure businesses will come up with creative ideas for how using this tool if they want.
Jeff Domansky's comment, May 24, 2013 6:32 PM
Hi all, I agree Cowbird is not for most businesses yet. But imagine if your business wanted to connect with customers and encourage them to share their personal stories in a contest, to illustrate a concept or support a charity? I'm with Karen. It's not the tools, it's the creativity that counts.
Karen Dietz's comment, May 24, 2013 7:08 PM
Yeah, great idea Jeff! Sort of like Pinterest.
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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Public Relations & Social Media Insight | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Public Relations & Social Media Insight | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.

 

Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.

 

If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.

 

I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.

 

The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.

 

There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!

 

Thank you Giuseppe Mauriello for finding this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Public Relations & Social Media Insight | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...

 

Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.

 

Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.

 

There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.

 

Think about how you want to add more photos and videos to your website and content for greater engagement!

 

And thank you fellow curator Debra Askanase @askdebra for sending me this article.


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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

Public Media Reinvents Itself With 'Full-Spectrum' Storytelling | Public Relations & Social Media Insight | Scoop.it

"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"

 

Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.

 

Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.

 

And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.  

 

What is the biggest shift technolgy brings? Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes.  The article contains several examples.

 

What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.

 

And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.

 

Other examples in the article include Localore -- a project about place-based storytelling.

 

What do I like about this article and the links to other articles within this piece? It asks essential questions like:

Who gets to tell the story? Who gets to ask the question that begins the story? What is the question?

 

When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.

 

So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:

How can I have my customers share their stories about my organization using ethnographic storytelling? How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts? How can I leverage location & physical space to share biz stories? How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?

 

I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.

 

So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Karen's right. This is a rich vein of thinking about storytelling. ~ Jeff]


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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Public Relations & Social Media Insight | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Here are some valuable stats to show video's impact and ROI - JD]

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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Public Relations & Social Media Insight | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!