Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence | Public Relations & Social Media Insight | Scoop.it

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation starter.

But when curating content you have to understand and work with your audiences' interests in mind. Remember that you're curating content FOR them, if it doesn't click then you're strategy is going to fail....

Jeff Domansky's insight:

Here's a practical guide to using content curation to gain profile for your small business

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Public Relations & Social Media Insight | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.


To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Jeff Domansky's insight:

These ten businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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How to Find Amazing Content That No One Knows About...Yet

How to Find Amazing Content That No One Knows About...Yet | Public Relations & Social Media Insight | Scoop.it
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.

Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Jeff Domansky's insight:

Here's a useful post that shows how curators can work best and looks at 10e best curation tools available.

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Content Curation Grows Up: What You Need To Know - Heidi Cohen

Content Curation Grows Up: What You Need To Know - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Reflecting content marketing’s coming of age, content curation requires a focus aligned with your content strategy and  business goals. Ideally, these should be broader than making money.


Like content marketing, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission.


Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content....

Jeff Domansky's insight:

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

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Andrew Greenyer's curator insight, April 1, 5:54 AM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

BSN's curator insight, April 1, 7:45 AM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

Eugene Louicius M.'s curator insight, April 1, 10:39 AM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

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6 Content Curation Templates for Content Annotation | Content Marketing Forum

6 Content Curation Templates for Content Annotation | Content Marketing Forum | Public Relations & Social Media Insight | Scoop.it

For demonstration purposes, let’s consider an article from the Atlantic Wire about a family who searched for “Pressure Cookers” on Google who were later visited by the police. In the rest of this post, I will describe a few templates and techniques to help you annotate curated content. Here are a few examples along with the pluses and minuses of each technique.


As we dive into each technique, I’ve created this handy 2×2 to help you determine which annotation strategy is right for you....

Jeff Domansky's insight:

A fundamental part of content curation is adding annotation and commentary to third-party content you choose to share. Pawan Deshpande, CEO of Curata, provides a valuable perspective. Recommended reading for curators. 9/10

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Marco Favero's curator insight, March 25, 5:03 AM

A fundamental part of content curation is adding annotation and commentary to third-party content you choose to share. Pawan Deshpande, CEO of Curata, provides a valuable perspective. Recommended reading for curators. 9/10

Antonio Ormachea's curator insight, March 26, 12:13 PM

A fundamental part of content curation is adding annotation and commentary to third-party content you choose to share. Pawan Deshpande, CEO of Curata, provides a valuable perspective. Recommended reading for curators. 9/10

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Best Practices for Content Curation in 2016

Best Practices for Content Curation in 2016 | Public Relations & Social Media Insight | Scoop.it
Did you miss this week's #ContentWritingChat? Check out our recap featuring guest host, Guillaume Decugis, for tips on content curation in 2016!

Via Guillaume Decugis
Jeff Domansky's insight:

This is the write-up by ExpressWriters of the tweet chat they invited Guillaume DeCugis to join as a guest host last Tuesday. 

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Priscila Renck's curator insight, March 20, 5:31 PM

This is the write-up by ExpressWriters of the tweet chat they invited Guillaume DeCugis to join as a guest host last Tuesday. 

Stan Smith's curator insight, March 26, 2:16 AM

This is the write-up by ExpressWriters of the tweet chat they invited me to join as a guest host last Tuesday. 

 

ExpressWriters is a great platform of writers, ie content creators and it was refreshing for me to see how much the debate around content creation vs curation has changed. 

 

5 years ago when we were starting with Scoop.it, a lot of content creators were concerned about content curation: some felt it was theft, others noise. A French blogger even wrote that content curation was "de la merde" (shit in English, if you'll excuse his French). 

 

Every innovation brings fear and concerns: just look at the many fights between taxi drivers and Uber. Most of the time for a lack of understanding as well as a resistance to change: some bloggers who had built an audience through great effort didn't want to change their habits or acknowledge that there were other ways to add value than creating 100% original content (who create 100% original content anyway? We all build on top of other people's idea and have always done so...). 

 

Since then, many have demonstrated that you could build a large audience by adding value to other people's content. And content curation has become an accepted practice. So it was great to see such a great community of writers embrace content curation during this vibrant tweetchat!

panga sandu teodor's curator insight, April 2, 10:57 AM

This is the write-up by ExpressWriters of the tweet chat they invited me to join as a guest host last Tuesday. 

 

ExpressWriters is a great platform of writers, ie content creators and it was refreshing for me to see how much the debate around content creation vs curation has changed. 

 

5 years ago when we were starting with Scoop.it, a lot of content creators were concerned about content curation: some felt it was theft, others noise. A French blogger even wrote that content curation was "de la merde" (shit in English, if you'll excuse his French). 

 

Every innovation brings fear and concerns: just look at the many fights between taxi drivers and Uber. Most of the time for a lack of understanding as well as a resistance to change: some bloggers who had built an audience through great effort didn't want to change their habits or acknowledge that there were other ways to add value than creating 100% original content (who create 100% original content anyway? We all build on top of other people's idea and have always done so...). 

 

Since then, many have demonstrated that you could build a large audience by adding value to other people's content. And content curation has become an accepted practice. So it was great to see such a great community of writers embrace content curation during this vibrant tweetchat!

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Warm wishes & happy curations to all!

Warm wishes & happy curations to all! | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

To all my friends and co-curators: May all your curations be bright!

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MARGARITA's curator insight, December 26, 2015 7:45 PM

Merry xmas and happy prosper safe new year. I see you like my phone I invented check out my fund raiser campaign I really need all the help, also with the burial of our children.  http://gogetfunding.com/mobile-phone-one-of-a-kind/

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How much does Content Marketing Software cost? | Scoop.it Blog

How much does Content Marketing Software cost? | Scoop.it Blog | Public Relations & Social Media Insight | Scoop.it

As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content marketing software you should consider to plan your content marketing strategy for 2016. I encourage you to read it: ok, partly because we’re proud and honored to be in it… but also because it does a great job at highlighting the key benefits of each of them.

As so as you do read it, the next question you might have is:

How much does content marketing software cost?...

Jeff Domansky's insight:

Excellent comparison of costs and features of the top content marketing tools. Scoop it comes out great! Recommended reading. 9/10

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Content Curation - Provide Quality Content Without Creating It

Content Curation - Provide Quality Content Without Creating It | Public Relations & Social Media Insight | Scoop.it

We live in a world full of random information. In many cases, we tend to acquire the new knowledge by accident. We never know if we missed some crucial news. People feel that they are overloaded with the information chaos, that’s why they are looking for new ways to organize it. Content curation can become a cure for this problem. And for brands, it may constitute an opportunity to be of some help for the potential clients....

Jeff Domansky's insight:

Content curation in a nutshell: Drive traffic to your website and attract potential clients thanks to quality content distribution.

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10 Priceless & Powerful Content Curation Tools

10 Priceless & Powerful Content Curation Tools | Public Relations & Social Media Insight | Scoop.it

Content curation is the process of discovering, collating, and presenting content relevant to a particular topic.The function of content curation and content creation is similar since both aim at using content to engage target audiences on social media.


Content creation allows you to create and share original articles or information with your social media followers; curation refers to gathering content on a specific topic, which has already been published by others.


Content creation lets you share exclusive and original content with your followers which can include promotional and non-promotional content.


A successful social media marketing strategy includes the use of original content, curated content, and general statements. According to TA McCann's 5-3-2 rule, for every 10 posts that you share on social media, 5 of them should be curated from external sources, 3 posts should be original (not necessarily promotional), and 2 posts should be general, non-work related, to help humanize your business....

Jeff Domansky's insight:

10 excellent curation tools you can use including several surprising ones.

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Rosa Pineyro's curator insight, August 22, 2015 10:03 AM

Buenos dias:En primer lugar quiero aqradecer por contactarme.

en segundo termino gracia por amabilidad y vuestra Mencion.

los escritores de hoy 

la saludan muy cordialmente.

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Closing Down Buffer's Suggestions: Why and What's Next

Closing Down Buffer's Suggestions: Why and What's Next | Public Relations & Social Media Insight | Scoop.it

... We know content curation is an ongoing task for social media managers, so we want to give you as much time as possible to adjust to this change. After August, we defer to the many other great tools that offer personalized content suggestions. Here are a few that we particularly like...

Jeff Domansky's insight:

Though they're closing their suggestions feature, Burffer offers a great list of alternate sources for content to share. Must read. 9/10

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