Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new

Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new | Public Relations & Social Media Insight | Scoop.it

In the infancy of the drone era, we’re still only certain about a handful of specific use cases. Choreographed drone dancing probably wasn’t one of them, unless you’re with MicroAd, the company that created this artful waltz of LED-laden drones in front of Mt. Fuji.

The production featured over 16,500 LED lights on over 20 drones that then launched into a choreographed performance at the foot of Mt. Fuji. The spectacle offered the perfect juxtaposition of old and new and an innovative way for MicroAd to show of its new Sky Magic Drone.

As the drones move through the night sky in conjunction with a band playing the Samisen (traditional Japanese guitar), it imparts a feeling of futuristic wonder that, for just a second, reminds you of the awe-inspiring power conceived at the intersection of tech and creativity....

Jeff Domansky's insight:

The creativity, innovation and nothingness of drones dancing at Mount Fuji.

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100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Media Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

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The Ultimate Guide to Font Pairing

The Ultimate Guide to Font Pairing | Public Relations & Social Media Insight | Scoop.it
Great fonts are essential to great design. But picking great fonts can seem like an impossible dark art for most people. In the article below I’ll explain the basics of choosing great fonts and then give you my favorite combinations that you can use in your own designs.

These font pairs are perfect if you are trying to create your next presentation, social media graphic or anything else you’d like to design. Of course, all of these fonts are available for you to use – for free – inside Canva.

There’s a science to applying a heading, subheading and body copy to suit the type of content you’re producing and the message or tone of your brand.

Think we’ve left some good ones out? Share the font pairings you like to use in the comments section, below, and if we think it deserves to be on this list, we’ll add it in and feature your own design.
Jeff Domansky's insight:

Bloggers and designers will enjoy this ultimate guide to font combinations in your design.

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ISIS Damage to Libya's Oil infrustructure | Visual.ly

ISIS Damage to Libya's Oil infrustructure | Visual.ly | Public Relations & Social Media Insight | Scoop.it

Since Islamic State (IS) has damaged many of Libya's Oil fields, ports and pipelines. This info graphics helps clarify the location of the damaged infrastructure relevant to locations where ISIS is present in Libya.

Jeff Domansky's insight:

Fascinating, if tragic, visual story.

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100 Stunning Picture Quotes That Will Supercharge Your Creativity

100 Stunning Picture Quotes That Will Supercharge Your Creativity | Public Relations & Social Media Insight | Scoop.it

Picture quotes are one of the most pinned images on Pinterest.

The more visually striking your picture and quote combination is, the more shareable it will be. People can use them on social media, turn them into printable wall quotes, or download them as desktop wallpaper — that’s maximum visibility for you or your brand.

So whether you want to take your graphics to the next level or create your own for the first time, let’s go through some ways you can do the same for your quotes using some of the most eye-catching examples on the web....

Jeff Domansky's insight:

Lots of creative design ideas here with these picture quotes.

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Lissa M. Cowan's curator insight, March 29, 9:23 PM

Lots of creative design ideas here with these picture quotes.

Sophie GAL's curator insight, March 30, 6:54 AM

Lots of creative design ideas here with these picture quotes.

David Stapleton's curator insight, March 30, 4:29 PM

Lots of creative design ideas here with these picture quotes.

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Out-of-the-Box with Outbrain’s Erika Schneider - Web Design Ledger

Out-of-the-Box with Outbrain’s Erika Schneider - Web Design Ledger | Public Relations & Social Media Insight | Scoop.it

What’s your opinion on the current trends?


Digital design trends are fickle creatures. Like a fashion trend, they come, they go, they come back again with a riff on the original. Some stick around, and flat design seems to have stuck, for now that is…I am not sure we could even call flat design a trend anymore, but either way it was one of the most drastic recent visual shifts in digital design which makes it pretty interesting.


Whenever a digital trend appears there are both tradeoffs and benefits. Flat design grew from designers’ realization that skeumorphism, with its bevels and shadows, did not scale well across smaller devices.


As a reaction to this, and perhaps with the realization that these interfaces were pretty darn garish, the design trend swung from overly styled to barely styled. The minimal elements of flat design scale much more effectively on all devices....

Jeff Domansky's insight:

Designer Erika Schneider shares some refreshing ideas about design and creativity.

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Antonio Ormachea's curator insight, March 26, 12:23 PM

Designer Erika Schneider shares some refreshing ideas about design and creativity.

Mathilde Frion's curator insight, April 1, 5:05 PM

Designer Erika Schneider partage quelques idées rafraîchissantes sur le design et la créativité.

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7 of the Most Eye-Catching Liquor Bottle Designs

7 of the Most Eye-Catching Liquor Bottle Designs | Public Relations & Social Media Insight | Scoop.it

Back in 2011, food research consulting firm Technomic released a report claiming nearly a quarter of all vodka consumed was flavored. Manufacturers took notice, and over the ensuing half-decade, liquor store shelves exploded.


What was once considered a comparatively benign liquor now encompassed a diversity of flavors ranging from fruit-based to dessert-infused to abominations such as fresh-cut grass, tobacco, and sriracha. Pinnacle Vodka now boasts more than 40 “playful” varieties, up from 30 in 2013. My own local store carries five different types of coconut vodka alone.


As one would expect, this trend spilled over into other categories of booze. Though lacking the insipidness of vodka, liquor producers found creative ways to appeal to the flavor-seeking niche. Jack Daniel’s introduced honey and cinnamon whiskies, Hoxton gave us iris-imbued gin, and just recently, tequila manufacturers debuted a host of flavored varieties....

Jeff Domansky's insight:

Counting down the tastiest designed liquor bottles in the world.

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Marsien's curator insight, March 15, 5:26 AM

Counting down the tastiest designed liquor bottles in the world.

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Life’s Work: An Interview with Kevin Spacey

Life’s Work: An Interview with Kevin Spacey | Public Relations & Social Media Insight | Scoop.it

I had focused on building my career for about 10 or 12 years, and it had gone better than I could have hoped. I didn’t want to spend another 10 years pursuing the same dream. I had done what I set out to do, and I wanted to be challenged on a different level. Then, lo and behold, the Old Vic fell into my lap. The idea of returning to the theater and running a company was so engaging and exciting that I never saw it as walking away from something;


I saw it as walking toward something, even though at the time a lot of people thought I was fucking out of my mind. What’s been really satisfying is that maybe I don’t look so crazy anymore. I know in my heart that if I hadn’t gone to London, hadn’t done a play or two every year, hadn’t worked with Trevor Nunn, Matthew Warchus, and Howard Davies, I would never have been ready for a role like Frank Underwood inHouse of Cards. The decade at the Old Vic made me a better actor....

Jeff Domansky's insight:

The actor on moving from stage to screen twice over and much more insight from an incredible talent but even more an incredibly thoughtful man. Must-read! 10/10

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Natural Records Studios's curator insight, March 14, 11:38 AM

The actor on moving from stage to screen twice over and much more insight from an incredible talent but even more an incredibly thoughtful man. Must-read! 10/10

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7 of the Greatest Creative Collaborations of All Time

7 of the Greatest Creative Collaborations of All Time | Public Relations & Social Media Insight | Scoop.it

Blatt is asserting that great collaborations do not originate from just throwing equally talented individuals on a project, but rather the coming together of both talent and complementary personalities. Done right, the collective will stands to achieve more than any one individual.

Yet, when we think about those that have accomplished a great deal, be it in film, music, art, or advertising, how often do those thoughts drift to the individual rather than the group? In the U.S. especially, we’ve come to cherish rugged individualism -- the auteur director, the leader singer who sheds the boy band and becomes a best-selling solo artist, the renegade creative director (i.e., Don Draper). Teamwork doesn’t strike the same cultural cord as blazing one’s own trail, and even when we do celebrate collaborative accomplishments, we categorize the contributors as “superstars” or “role players.” 

And that’s wrong. It’s time we celebrate the team, which can accomplish so much more. Below is our attempt to shed light on the best creative collaborations of all time....

Jeff Domansky's insight:

Check out this list of the best creative collaborations of all time -- from Paul McCartney and John Lennon to Andy Warhol and Jean-Michel Basquiat.

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Carolina Gorosito's curator insight, March 13, 12:26 PM
Check out this list of the best creative collaborations of all time -- from Paul McCartney and John Lennon to Andy Warhol and Jean-Michel Basquiat.
ismokuhanen's curator insight, March 13, 7:06 PM

Check out this list of the best creative collaborations of all time -- from Paul McCartney and John Lennon to Andy Warhol and Jean-Michel Basquiat.

Marco Favero's curator insight, March 14, 11:26 AM

Check out this list of the best creative collaborations of all time -- from Paul McCartney and John Lennon to Andy Warhol and Jean-Michel Basquiat.

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5 Ways to Make Your Blog Post Interactive on the Cheap

5 Ways to Make Your Blog Post Interactive on the Cheap | Public Relations & Social Media Insight | Scoop.it

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.

 

Readers crave the dynamic nature of interactive digital content. An ion Interactive studymeasured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that interactive content also drives 2X more conversions than static content?

 

Despite these numbers, many marketers shy away from interactive content. It might be because it has a reputation for being expensive and labor-intensive. But that is an unfair reputation. Creating interactive elements is, in fact, easy, fast and even free....

Jeff Domansky's insight:

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

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aitouaddaC's curator insight, March 6, 3:55 AM

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

rodrick rajive lal's curator insight, March 8, 11:12 AM

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

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WARC: Over Half the World's Most Impactful Campaigns Are Digital-Led | MediaPost

WARC: Over Half the World's Most Impactful Campaigns Are Digital-Led | MediaPost | Public Relations & Social Media Insight | Scoop.it

The World Advertising Research Center (Warc) has issued its annual rankings of the most effective marketing campaigns and the agencies and advertisers driving effective results. Ranked number one, "Penny the Pirate" developed by Saatchi & Saatchi and OMD for Australian optical chain OPSM combined traditional and digital media, producing an engaging printed book and app to highlight vision problems in children. 

 

More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-on-year, and its sales also grew by more than one-fifth (22.4%). 

 

The Warc analysis found that 55% of the world’s most impactful campaigns are digital-led.  Eleven of the 20 top-ranked campaigns  led with digital channels. Notable uses of digital included the ‘Live Test Series’ (ranked fifth) by Volvo Trucks -- its YouTube video views of over 100m reached far beyond the brand’s niche target audience of truck drivers and resulted in a 23% growth in sales in the fourth quarter of 2013 -- and "If We Made It" (ranked sixth) by Newcastle Brown Ale, which used online video to parody the advertising hype around the Super Bowl, increasing volume sales by over 20%....

Jeff Domansky's insight:

This is a very significant trend in advertising and digital promotion. It means that anyone with a big idea, a computer and some skills could technically create a viral campaign that shakes the world. No wonder agencies are unsure what's next.

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Antonio Ormachea's curator insight, March 3, 2:30 PM

This is a very significant trend in advertising and digital promotion. It means that anyone with a big idea, a computer and some skills could technically create a viral campaign that shakes the world. No wonder agencies are unsure what's next.

AUplaisir's curator insight, March 7, 5:11 AM

This is a very significant trend in advertising and digital promotion. It means that anyone with a big idea, a computer and some skills could technically create a viral campaign that shakes the world. No wonder agencies are unsure what's next.

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UX Designer Explains Which Presidential Candidate Has Best/Worst Website

UX Designer Explains Which Presidential Candidate Has Best/Worst Website | Public Relations & Social Media Insight | Scoop.it

We can argue until we're blue in the face over which presidential candidates have the best plans for health care, the economy, foreign policy, and more. One thing that is not up for debate: the quality of the candidates' websites. Here, I'll compare the designs of the official campaign home pages for the five leading candidates: Hillary Clinton, Ted Cruz, Marco Rubio, Bernie Sanders, and Donald Trump.

 

I selected candidates based on their performance in the primaries at the time of this writing. A few disclaimers: The messaging and imagery of candidate sites can (and do) change on a daily basis, so content may appear differently depending on when you view the site, and where. I looked at the websites in New York City using Google’s Chrome browser....

Jeff Domansky's insight:

Analyzing the UX of the presidential candidates' websites Spoiler: Donald Trump's is the worst. Yes, they all can -- do better.

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Antonio Ormachea's curator insight, March 3, 2:31 PM

Analyzing the UX of the presidential candidates' websites Spoiler: Donald Trump's is the worst. Yes, they all can -- do better.

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Amazing Rare Photos From History | Time To Break

Amazing Rare Photos From History | Time To Break | Public Relations & Social Media Insight | Scoop.it
This group of workers suspended from the cables of the Brooklyn Bridge in 1914.
Jeff Domansky's insight:

Next thing you have a tough day at the office, consider this…

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Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards?

Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards? | Public Relations & Social Media Insight | Scoop.it
That dog won't hunt, but it will rack up debt via chew-toy impulse buys. Canada's Zulu Alpha Kilo is well known for elaborate self-promotions, like its recently revamped agency website poking fun at agency websites. But the shop does have real clients,...
Jeff Domansky's insight:
Pure Friday fun and creativity.
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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Media Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

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rodrick rajive lal's curator insight, April 25, 11:10 PM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!