Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The list of every copywriting formula ever

The list of every copywriting formula ever | Public Relations & Social Media Insight | Scoop.it

Here’s what I learned: There are WAY too many copywriting formulas.


The problem, as you’ll see if you click the link, is there are a ton of formulas for crafting good copy. Pretty much anybody who was a good enough copywriter to be successful was also a good enough to make money teaching it. And of course, they all claimed to be teaching something different. In keeping with the unwritten laws of branding, every copywriter has a system and every system has its own unpronounceable acronym.


What’s really striking to me isn’t the sheer volume of copywriting formulas, however. It’s how they’re all exactly the same. It’s particularly obvious when you see them all laid out against one another like this.


So at the risk of adding my own acronym to the pile, let me save you a lot of reading and summarize....

Jeff Domansky's insight:

And what Jon Xavier learned from the list of every copywriting formula ever written.

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Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy

Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy | Public Relations & Social Media Insight | Scoop.it

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

Well, help is here.

To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....

Jeff Domansky's insight:

According to Aaron Orendorff, if it ain’t read, it’s dead. Period. 51 useful tips to liven up your copywriting.

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17 Persuasive Writing Techniques You Can Use Today to Sell More Products | GrowthHackers

People don’t read online; unless they’re about to spend money—then they scrutinize each word.Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.With a few persuasive writing techniques, you’ll be able to write compelling copy and sell more products....

Jeff Domansky's insight:

Check out this useful list of persuasive writing techniques. Good read. 8/10

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6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog

6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog | Public Relations & Social Media Insight | Scoop.it

In my time as a copywriter, I’ve experimented with all kinds of methods that allow me to understand my audience. Recently, my favorite has been the empathy map.


This is a tool that allows your team to join the conversation that is going on inside your customer’s heart. It allows you to understand how they feel about you and your topic. It helps you uncover their pains, what they hope to gain....

Jeff Domansky's insight:

How an empathy map can add the juice you need to your headlines (and blog posts) when you're running short of inspiration. Think benefits not features.

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Public Relations & Social Media Insight | Scoop.it

“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…


If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.


The other reason why these words and phrases sell has a lot to do with their simplicity. We recognize them instantly — and are more likely to take action as a result.


Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years....

Jeff Domansky's insight:

Copywriters and content marketers take note.

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wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it) - Copyblogger

Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it) - Copyblogger | Public Relations & Social Media Insight | Scoop.it

It's okay to give readers a little something extra with your headlines ... when the something extra serves a real purpose and isn't fluff.I love a headline that just comes out right and smacks you in the face with its promise.This one does just that:Here’s why Netflix streaming quality has nosedived over the past few monthsPart of the reason this headline hit me so hard and fast was timing....

Jeff Domansky's insight:

The art of headline writing pays back in traffic.

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BUNKER48 Blog – Content Marketing for SMEs p. 1: Write Copy That Sells

BUNKER48 Blog – Content Marketing for SMEs p. 1: Write Copy That Sells | Public Relations & Social Media Insight | Scoop.it

If you work in an SME you are always looking for new ways to increase your sales and grow your business. Gone are the days of cold calling – now small businesses can unashamedly take advantage of digital marketing and the newest kid on the block: content marketing.One of the great ways to attract new prospects and solidify your brand is to communicate your offer effectively and reach out to communities that might be interested in your services. But how do you make sure the content you create meets the standards of the industry and beyond?...

Jeff Domansky's insight:

Zaneta Stepien reminds us what makes content effective. Recommended reading to get you inspired.

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | Public Relations & Social Media Insight | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....

Jeff Domansky's insight:

Fresh perspective on content and especially the importance of "focus" for your copy.

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ultimate list of every Copywriting formulas written (don't write from scratch!)

ultimate list of every Copywriting formulas written (don't write from scratch!) | Public Relations & Social Media Insight | Scoop.it

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.


This one post will help you write all your copy faster and with greater likelihood of success.


You should be using copywriting formulas whenever you write anything.


They eliminate the guesswork that makes a lot of bad copy bad copy.

They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script....

Jeff Domansky's insight:

Copywriting formulas make it dead-simple to write anything. This post features 200+ formulas for tweets, headlines, pages, posts and more. Ahem! Fun read for writers.

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5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%

5 Copywriting Strategies That Will Improve Your Conversion Rate by 113% | Public Relations & Social Media Insight | Scoop.it

Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?


Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.


In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....

Jeff Domansky's insight:

Neil Patel offers another superb post filled with excellent advice on how to improve your social marketing

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LaMont Price's curator insight, July 31, 2015 3:32 PM

Neil Patel offers another superb post filled with excellent advice on how to improve your social marketing

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The Social Network of Advertising Icons

The Social Network of Advertising Icons | Public Relations & Social Media Insight | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.