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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Experimenting with Extended Storytelling | Geoff Livingston's Blog

Experimenting with Extended Storytelling | Geoff Livingston's Blog | Public Relations & Social Media Insight | Scoop.it

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.


From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.

Here are some of the ways I am experimenting...

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Geoff Livingston explores extended storytelling and Transmedia...

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IOANNIS APOSTOLOU's curator insight, August 20, 2013 2:28 AM

One excellent way to use the social media in order to promote not only a book but also your thoughts!

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Journalists land at Cisco, other brands as ‘corporate reporters’ | Poynter

Former Businesweek reporter Steve Wildstrom has worked as a “corporate reporter” for Nvidia and Cisco, Giselle Abramovich writes. Those are people “who work inside the company and produce media like blog posts, videos, webinars and more,” she writes.

 

The twist is this path isn’t exactly like public relations. Brands are realizing, to a degree, that if they truly want to be publishers they can’t just have people churning out corporate boilerplate. They’re loosening the reins a bit in a bid to attract actual reporters.

 

Wildstrom says he was worried how his colleagues would react, but “Cisco’s editorial policy is to forbid its writers from covering the company or its competitors,” Abramovich notes. Wildstrom, who covers tech, tells her he steers clear of pieces he can’t report honestly: “That’s how I have chosen to handle it. If I can’t be honest, I won’t write it,” he says....

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Brand journalism surges along with challenges..

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Media Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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How To Make Your Message Stick Infographic

How To Make Your Message Stick Infographic | Public Relations & Social Media Insight | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


Via Karen Dietz
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How To Serve Multiple Audiences By Using A Segmented Website Structure

How To Serve Multiple Audiences By Using A Segmented Website Structure | Public Relations & Social Media Insight | Scoop.it
Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a 'something for everyone' architecture rarely satisfy anyone.

 

The Solution: Sites that are fully segmented by audience type.

 

The “Content Cafeteria” approach to site architecture attempts to overcome these problems. It is based on allowing users to self-identify their audience type and to navigate to a highly customized “microsite” built specially around the needs of that audience....

 

The Content Cafeteria Model allows users to identify themselves both on the site home page and on every page of every site section.

 

Each section of the site can be thought of as a microsite, having its own navigation, design, messaging, and conversion paths....

 

Original Article: http://bit.ly/JwiZgM ;


Via maxOz
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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Public Relations & Social Media Insight | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

 

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

 

Here are some highlights:

 

Be part of the content ecosystem

 

**What a curator should do is embrace content both as a marketer and an organizer

 

Follow a schedule

 

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

 

**Be consistent and post at the same time everyday so your readers will know when to expect new content

 

**consistency and regularity brings new users and helps you build a loyal fan base

 

Embrace multi platforms

 

**Put your work where your audience is, today you have to go to them (more about this in the article)

 

Engage and Participate

 

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

 

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

 

Share, Don't Steal

 

**Last but definitely not least, you must acknowledge the source, there are no exceptions

 

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://on.mash.to/Jk8uWH]


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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Public Relations & Social Media Insight | Scoop.it

Via Robin Good, Karen Dietz
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Tools every blogger, content pro can use.

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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Public Relations & Social Media Insight | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa
Jeff Domansky's insight:

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

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Pedro Barbosa's curator insight, February 4, 2013 3:19 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Content Marketing Success | SlideShare

Content Marketing Success | SlideShare | Public Relations & Social Media Insight | Scoop.it
Try out these 11 ways to use SlideShare for content marketing success. It's a powerful tool that can help you in every step of your publishing endeavors.

 

SlideShare is more than just a way to share your presentations online; it can be a powerful content marketing tool that can turbocharge all of your publishing endeavors.

 

Regardless of the reasons why you’re publishing — whether it’s to generate leads, build your list, educate your prospects, enhance user satisfaction, or promote your informational products — you can use SlideShare at every step of your process as you plan, write, promote, and profit from the content you create in the form of print books, eBooks, reports, tip sheets, white papers, and more....

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How to Tell a Great Story | Inc.

How to Tell a Great Story | Inc. | Public Relations & Social Media Insight | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

 

There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a thousand buzzwords.

 

[Image credit: BigStock Photo]

 

[Great storytelling tips - JD]


Via Gregg Morris
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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Public Relations & Social Media Insight | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)