Public Relations ...
Follow
Find tag "consulting"
147.8K views | +41 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Straight talk on social media consulting | Mark Schaefer

Straight talk on social media consulting | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.


It’s really not about social media


Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.


This career choice is about MARKETING not social media....

Jeff Domansky's insight:

Mark Schaefer provides a reality check for those who hope to become consultants.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why You Should Never "Fire" a Client | 99U

Why You Should Never "Fire" a Client | 99U | Public Relations & Social Media Insight | Scoop.it
Clients are the vehicle by which our work is put to use. So why do some of us view them with contempt?

 

Recommending avoiding terms like "fire your customer" is good advice. But why do we talk like this? It's more than just frustration with difficult clients, or those who are a little slow to catch on to our brilliant ideas, or ones that keep demanding better service and lower prices.


The "fire the customer!" mindset is a symptom of contempt for clients. The term "contempt" might sound shocking. We love our clients, don't we? They pay the bills. They refer us to others. They are the vehicle by which our work is put to use. Yet this dismissive attitude toward clients is surprisingly pervasive. If you listen carefully, you will hear it from others, and perhaps even, on occasion, from yourself. Do you find yourself thinking any of the following?...

Jeff Domansky's insight:

This post will get you thinking about client relationships... but you may still feel like firing a client regardless.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Public Relations & Social Media Insight | Scoop.it

Here's the antidote for social media gurus. Don't be fooled by this terrible social media marketing advice.There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice....

Jeff Domansky's insight:

Attention social media gurus.your advice is not always correct. And, its not about YOU. We don't care!

more...
Social Me Multimedia's curator insight, August 23, 2013 11:23 AM

Beware of the "quick fix" and social media "snakeoil" salesmen that promise the moon and don't deliver.  When you are hiring a professional digital marketer, you are bringing someone onside to help you improve the communication of your brand image and build relationships with your customers.  

 

It's a long term investment, not a short term fix.  And social media is one tool in the arsenal of digital marketing management.  

 

If you want results, hire a professional. 

 

Information. Conversation. Engagement. 

www.socialmemultimedia.com