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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Public Relations & Social Media Insight | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use

Via Karen Dietz
Jeff Domansky's insight:

Good business storytelling case study from IBM.

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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How to Become a Content Marketing Hero by Emulating Apple and Subway

How to Become a Content Marketing Hero by Emulating Apple and Subway | Public Relations & Social Media Insight | Scoop.it

As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.

 

If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).

 

I really like the examples and videos this author uses to illustrate his points -- they are very powerful. 

 

And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.

 

That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.

 

So go grab these insights and happy storytelling!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


Via Karen Dietz
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Karen Dietz's comment, June 14, 2012 2:39 PM
Many many thanks! You have made my day/weekend! :))
VIDEOWORLD's comment, June 14, 2012 2:50 PM
And you made mine also, it energized me beyond the normal "like it" my whole breakfast with my son was talking enthusiastically about the article , because the "Hero Journey" although a cliché has to be interiorized to apply it firmly and softly, and yor curation and the article are real examples of the long journey we have to achieve , more in the tradition of the Dao (wu wei) it has to apperar natural and effortless (although we know there is a lot of effort in achieving it)
Karen Dietz's comment, June 14, 2012 3:08 PM
You are so right Jose (I hope I have your name correct -- please illuminate me if not)! It takes work, effort and patience and to really be effective at this, must be internalized. I think the mono-myth of the hero does us a dis-service in many ways because it is not the only way to operate in the world. Yet I appreciated this article because it does such a good job of shifting the focus away from our own hero stories to those of our customers -- which will create much deeper relationships and meaning for us, them, and those hearing the stories. I'm glad it sparked such a fruitful conversation between you and your son!
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Public Relations & Social Media Insight | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Here are some valuable stats to show video's impact and ROI - JD]

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