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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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HuffPo Pushes Further Into Sponsored Content - Digiday

HuffPo Pushes Further Into Sponsored Content - Digiday | Public Relations & Social Media Insight | Scoop.it

With HuffPost Partner Studio, the massive news aggregator and blog engine is getting into the advertising game...


Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?


That’s why publishers like Vice and Gawker have begun partnered content-creation arms. Add The Huffington Post to the mix. This week it is officially taking the wraps off its new in-house branded content agency, HuffPost Partner Studio. Its charter is to make advertising that looks like regular Huffington Post content. For example, there’s this infographic for “Paranoia,” a new film with Harrison Ford and Gary Oldman, and this L’Oréal editorial about why “your daughter is a dork, and that’s okay.


”While HuffPost has hosted sponsored content for a while, this new in-house agency will do things a bit differently than how it previously handled sponsored content....

Jeff Domansky's insight:

Media and native advertising continue evolving.

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Content Marketing: Sunny with a Chance of Burritos? | The PR Coach

Content Marketing: Sunny with a Chance of Burritos? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Marketing forecast? Sunny with a chance of burritos...

 

Who said content marketing isn’t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather.

 

Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather and sell it to eager marketers....

Jeff Domansky's insight:

The key question in traditional and social media soon will be: "How much sponsored content is too much?"

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