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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Watch All The Ads From Super Bowl 2015 So Far

Watch All The Ads From Super Bowl 2015 So Far | Public Relations & Social Media Insight | Scoop.it

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

The week before the Super Bowl has predictably seen a flurry of commercial activity, hype and hyperbole with more and more brands rolling out their big game ads to kickstart some momentum before Sunday. Celebrities! Puppies! GoDaddy even managed to ban its own ad ahead of time.

Not everyone has spilled their Super Bowl ad secrets, but here are all the commercials so far....

Jeff Domansky's insight:

All the Super Bowl ads, all in one place.

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The Social Network of Advertising Icons

The Social Network of Advertising Icons | Public Relations & Social Media Insight | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.
Jeff Domansky's insight:

Terrific resource for writers and creatives.

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91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration

91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration | Public Relations & Social Media Insight | Scoop.it

Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target.


These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...

Jeff Domansky's insight:

Discover the cultural moments that defined 2014 in this wonderful illustration by Beutler Ink.

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Top 40 Kick-Ass #PR Quotes of 2014

Top 40 Kick-Ass #PR Quotes of 2014 | Public Relations & Social Media Insight | Scoop.it

2014′s been a pretty good year for PR happenings and case studies in crisis management. From Uber to Ray Rice to scientists in naughty shirts, from ice buckets to British Airways, the year has been especially generous with teachable publicity scenarios.The outpouring of finely distilled, distractingly quotable PR know-how that flowed from these events has been just as generous, to, and twice as nice.In a word, we in PR kicked some serious tail in 2014 – and we got the quotes to prove it!....

Jeff Domansky's insight:

Cool PR quotes. 40 of the most inspiring, light-a-fire-under-your-butt public relations quotes from 2014. Now go out 'n get 'em.

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15 Weird and Wonderful Company Holiday Cards

15 Weird and Wonderful Company Holiday Cards | Public Relations & Social Media Insight | Scoop.it
It's that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It's also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.


If you're looking for messages of goodwill and hope for humanity, you won't find it in these examples. But you will find awkward people dancing around in onesies, a hipster santa, and a Pomeranian in 12 different outfits -- and isn't that the most you can hope for this holiday?

Check out this list of the weird, wacky, and wonderful world of agency holiday cards. (Warning: The audio in #3 is NSFW.)...

Jeff Domansky's insight:

Celebrating Christmas through the wild and wacky eyes of some very creative agencies.

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Print vs mobile ads: Which is best for engagement and recall?

Print vs mobile ads: Which is best for engagement and recall? | Public Relations & Social Media Insight | Scoop.it

... News UK may have originally set out to disprove certain preconceptions about the difference between print and digital ads, but Abba Newbery, director of ad strategy for the company felt it was perhaps pricing that needed to change.


“This research challenges the common held belief in our industry that people behave differently based on which platform they are consuming content. What it actually shows is that behaviour is driven by content and not platform,” she said.“


If memory encoding for ads on print and tablet are the same despite people spending shorter time on tablet ads then maybe news brands should be charging the same?”...

Jeff Domansky's insight:

Mobile and print-based advertising may serve to slightly contrasting audiences, but there are similarities in how the readers of each platform react to marketing.

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How Many Agencies Does It Take To Screw In A Lightbulb?

How Many Agencies Does It Take To Screw In A Lightbulb? | Public Relations & Social Media Insight | Scoop.it

While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome.


The actual outcome, to date, has been the proliferationof agencies. As digital democratized publishing has opened unlimited new channels, the marketing environment has, in turn, become much more complex, with CMOs hiring a broad phalanx of best of breed channel-specialist agencies.


Indeed, “integrated marketing” — or the orchestration of this “stable of agencies” — has become the issue of greatest importance for CMOs, (according to a Forbes study), sadly surpassing even “effective advertising.” In other words, help in managing the marketing cacophony has become even more desirable than selling more product. 


Forbes' survey also reported that a third of all clients report that they manage over 50 agencies and 22% have a roster of over 100 agencies! Clearly, Forbes was surveying the biggest brands, but having five or six agencies involved in a brand that spends under $10 million annually in measured media is commonplace these days. Sounds like a tipping point, doesn't it?...

Jeff Domansky's insight:

The ad agency model isn't broken it's evolved.

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies | Public Relations & Social Media Insight | Scoop.it

Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....

Jeff Domansky's insight:

Many agencies have launched their own incubators and accelerators in the past few years.  This is REAL creativity!

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Public Relations & Social Media Insight | Scoop.it

Ever feel like real-time marketing is all about being first, and not about being good?


You're not alone.


John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.


As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....

Jeff Domansky's insight:

Reactvertising - marketing and advertising spoof John St ad agency.

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Inside Pinterest: Coming Ad Colossus Could Dwarf Twitter And Facebook

Inside Pinterest: Coming Ad Colossus Could Dwarf Twitter And Facebook | Public Relations & Social Media Insight | Scoop.it

Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights.


The soft-spoken Pinterest CEO was attending Cannes for the first time. Silbermann, 32, had just checked into his hotel and was planning to have a quick drink with his team before turning in to prep for his keynote speech the following morning. A few weeks earlier his social media service, especially popular with women and hobbyists, began experimenting with selling ads to show to its 70 million users.


With more demand than it could satisfy, Pinterest had limited its test to a mere dozen sponsors, wringing commitments of more than $1 million from each....

Jeff Domansky's insight:

Pinterest's advertising machine is just beginning to hit its stride.

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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | Public Relations & Social Media Insight | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 2014 8:54 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Public Relations & Social Media Insight | Scoop.it
Host Whoopi Goldberg brought the funny all evening long at Wednesday's 55th Clio Awards in New York. But it was Jerry Seinfeld who brought down the house with a brilliant, hilarious speech about why he loves advertising—which ended up being a blistering anti-advertising rant that comically eviscerated the business.


"I love advertising because I love lying," Seinfeld began. And he only got more brutally honest from there....

Jeff Domansky's insight:

Very funny take out of advertising.

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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Public Relations & Social Media Insight | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.


Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.


The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)


The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....

Jeff Domansky's insight:

Here's one for the "creativity with your coffee" file.

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Laura Avila's curator insight, September 13, 2014 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 2014 3:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 2014 4:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

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MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments

MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Media Insight | Scoop.it

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.


What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here atMarketingExperiments.com.


Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....

Jeff Domansky's insight:

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins.

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Beer Companies Turn Attention To Super Bowl

Beer Companies Turn Attention To Super Bowl | Public Relations & Social Media Insight | Scoop.it

Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a video version of a photobomb, trying to sneak into a Dvoritos Super Bowl spot.


One 60-second spot features the Budweiser Clydesdales and their favorite companion, a dog. In the spot, “Lost Dog,” the Budweiser Clydesdales help a puppy who has lost his way. The spot is a follow-up to last year’s “Puppy Love,” which captured the budding friendship of a horse and a dog....

Jeff Domansky's insight:

What's on tap at the Superbowl? Plenty of beer ads of course.

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The Top 10 AdFreak Stories of 2014

The Top 10 AdFreak Stories of 2014 | Public Relations & Social Media Insight | Scoop.it
Nothing gets AdFreak readers excited quite like brilliant creative work—with the exception of spectacular creative failures. Our 10 most-read stories of 2014 are pretty good proof of this.Seven of them were about amazing, innovative ads. Two involved boneheaded fails. And the 10th was about porn—another reliable pageview generator—and could be considered a win or a fail, depending on your point of view...
Jeff Domansky's insight:
Check out AdFreak's 10 most-read stories from 2014. Fun reading for advertising, marketing and PR pros.
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From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014

From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014 | Public Relations & Social Media Insight | Scoop.it
In 2014, it became possible to drink champagne out of a glass shaped like Kate Moss’s boob while sitting on a chair designed to resemble a fat person’s flesh in a restaurant decorated with hundreds of animal bones. If you wanted to, you could also paddle down a river in a kayak shaped like a vagina while biting into a pear shaped like a human baby and stroking a taxidermied pig encrusted with rhinestone Chanel logos. If that sounds too complicated, you could just 3-D print your unborn fetus and call it a day. These are designs that, as of this year, all actually exist in the world....
Jeff Domansky's insight:
Bizarre! Innovation at its freakiest: presenting 12 of the most bizarre inventions of the year, from Kate Moss boob glasses to chairs resembling fat.
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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Public Relations & Social Media Insight | Scoop.it

Are you advertising on social media?


Do you want more attention for your social media ads?


The way you design your ad impacts how much attention it gets with social media.


In this article you’ll discover what the brain pays attention to and tactics for holding that attention....

Jeff Domansky's insight:

Motion leads emotion and other fascinating marketing insights. Recommended reading. 10/10

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McKinley Agnesi's curator insight, December 2, 2014 10:59 AM

This article was really cool. Showing how different forms of social media can change how you promote a product. Seeing how which social media sites can effect how you can promote something. You can see what catches peoples attention. 

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Experimental Google ads show off a perfect content marketing model

Experimental Google ads show off a perfect content marketing model | Public Relations & Social Media Insight | Scoop.it

Want to know what the future of content marketing looks like? Just ask Google – or more accurately, check out its leaked patents for a new type of advertisement. It’s emblematic of what brands should be doing to stay top-of-mind among prospects and ultimately lead to higher engagement and conversion rates.


The new advertising product is basically a content-rich splash ad that follows users from one page to another. Rather than a banner, which just takes customers to a landing page and interrupts the flow of their navigation, these “morphing” ads will feature menus for readers to click on and manipulate and multiple forms of content, including pictures, video and text. More importantly, the ads will follow people from one site to another, allowing them to continue reading no matter what page they’ve loaded....

Jeff Domansky's insight:

A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.

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30 Best People In Advertising to Follow on Twitter

30 Best People In Advertising to Follow on Twitter | Public Relations & Social Media Insight | Scoop.it

Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves.


The Twitter accounts of most top marketers and agency CEOs are rubbish. They aren't even updated regularly.

That's why we pulled together this list of the best people in advertising and marketing to follow on Twitter....

Jeff Domansky's insight:

Useful list to follow.

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Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post

Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post | Public Relations & Social Media Insight | Scoop.it

In the first quarter of 2014 alone, 267 marketing communications acquisitions were made. Who is still holding on to their indie cred?


Agency networks and holding companies are looking to latch onto shops that offer specialized services and deep category knowledge because this is what brands are looking for. They want speciality, niche shops to join their roster and execute on a slice of their marketing activities.


But not all independent shops are biting on the chance to snuggle into the “secure” arms of a holding company. Instead, they are building new revenue streams and experimenting with pricing models to protect themselves from market volatility.


We’ve pulled together the largest independent agencies based on revenue in 2013 (as reported by Advertising Age’s Agency Report 2014) in the U.S. Get to know the agencies making their mark on their own....

Jeff Domansky's insight:

Still independent and proud of it?

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$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch | Public Relations & Social Media Insight | Scoop.it

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.


And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.


This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.


So of course, people jumped at the chance to purchase these deeply discounted cards.


One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Jeff Domansky's insight:

Is it marketing madness or consumer greed? You decide.

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What It Takes To Actually Get Marketing To Women Right

What It Takes To Actually Get Marketing To Women Right | Public Relations & Social Media Insight | Scoop.it

Women spend between $5 and $15 trillion a year on consumer goods in the U.S., so it's no wonder brands and marketers are obsessed with figuring out what it is women want.


As the buzz of "women's empowerment" has gained momentum, so too has anexplosion in advertising that's followed suit -- from Pantene's  #ShineStrong ad to Always' #LikeAGirl campaign.


But while advertising is huge when it comes to attracting customers, gaining a loyal following as a women-focused brand requires more than a well-shot ad, particularly today when what it means to be a women-focused brand is fundamentally shifting.


Having more women leaders running such brands is certainly accelerating their success, says Sonya Brown, general partner at Silicon Valley-based venture capital firm Norwest Venture Partners. For many of them, a few fundamental qualities stand out across the board...

Jeff Domansky's insight:

It's time to define the meaning of "women's branding," in a way that's genuine--not taking advantage of a trend.

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Craig Copeland's curator insight, October 16, 2014 8:27 PM

Not only are women my best clients because of their business savvy, they are still the number one shoppers and this marketing article hits it on the head.

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9 Classic Advertising Icons & What They Can Teach You About Social Media | Visually Blog

9 Classic Advertising Icons & What They Can Teach You About Social Media | Visually Blog | Public Relations & Social Media Insight | Scoop.it

Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy.


Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content....

Jeff Domansky's insight:

Cool advertising classic icons that are fun to review.

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Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand Publishers Are Ditching Facebook in Favor of Microsites | Public Relations & Social Media Insight | Scoop.it

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.
 

One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds.


“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....

Jeff Domansky's insight:

Facebook has a big credibility problem with marketers and advertisers. As long as it remains unpredictable and unreliable as a platform, advertisers will avoid it.

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Alex Byalik's curator insight, September 28, 2014 1:55 AM

Facebook has become a vital social media tool for companies to interact with customers, raise brand awareness, and market their goods/services, however more companies are decreasing their social media investments in Facebook instead towards microsites and other alternative social channels. Companies are becoming more aware that "Likes" don't always guarantee that their messages effectively reach consumers. Companies blame the declining reach due to Facebook's EdgeRank algorithm, which organizes the way content is organized in a users news feed. The companies who are marketing their brand complain that they lack a level of control over their pages and the advertisements being sent out are leading to a lower return on their marketing investment in Facebook. This has led to a flight towards microsites or other smaller social media sites. Whether they are piggy backing on a site such as LinkedIn or created their own small site, these sites offer marketers more control over their content and have more options in page creation.  While most of these companies have no plans to fully abandon Facebook, they are still using the site to lure them to these microsites of theirs. According to the Jun Group, clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.


I believe the change is good for marketers who are always striving to enhance their reach and investments. As Facebook becomes more aware of this exodus, then it will most likely adapt to these changes and allow for greater page customization and alter its content algorithm or else risk losing an important segment of its ad revenue. Even if marketers decide to return to Facebook, they now have a new channel to reach potential customers. The problem then moves onto users of social media sites who will be even more bombarded by advertisements no matter which site they go to.