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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content

AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content | Public Relations & Social Media Insight | Scoop.it

It seems like everyone has something controversial to say about sponsored content these days, from John Oliver on HBO to even us here at Contently.Much of that controversy centers around two key questions: Is brand-backed content on publisher sites labeled well enough? And is it eroding the publishers’ editorial independence and reputation?


Now, a Google engineer has taken on this transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector, that adds another layer of labeling to sponsored posts. It’s drumming up a fair amount of buzz in the media world already....

Jeff Domansky's insight:

Bravo!

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40 Creative Ads That Will Inspire You

40 Creative Ads That Will Inspire You | Public Relations & Social Media Insight | Scoop.it

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.


Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign...

Jeff Domansky's insight:

40 very creative ads to inspire your inner creative.

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The Fall of the Banner Ad: A Look at Online Advertising in 2014

The Fall of the Banner Ad: A Look at Online Advertising in 2014 | Public Relations & Social Media Insight | Scoop.it

Online advertising has grown exponentially since its foundation in the 90s. Now, online ad sales make up the majority of the industry, and savvy companies are directing the lion’s share of their budgets at the digital space.


Advertising through social media is nothing new, but so far, brands have been playing it safe, using many of the same methods that have already been successful in the past – combining banner- and text-link-style ads in news feeds and sidebars. But the possibilities of social advertising have yet to be fully explored.


The real power comes not from the reach of a company’s network, but from getting that company’s customers to do the outreach FOR them.


Social media is changing the way people view and interact with content online. While the idea of a website “page” has been a vital component in the way people understand the web, the use of feed-based content in Facebook, Twitter and Instagram has changed the concept of what a website IS. ....

Jeff Domansky's insight:

What will be the newest thing after native advertising?

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Dorian Clément's curator insight, August 18, 4:49 AM

Quel est l'avenir de la publicité Online?

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What's Up With That Trivago Guy? | Mashable

What's Up With That Trivago Guy? | Mashable | Public Relations & Social Media Insight | Scoop.it

What is so mesmerizing about the Trivago Guy?


One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine.


Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score....

Jeff Domansky's insight:

It's a breakthrough campaign but nobody's quite sure why the pitch guy is working so well.

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Public Relations & Social Media Insight | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.

Jeff Domansky's insight:

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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John Oliver Roasts Native Advertising in Hilarious Fashion | Contently

John Oliver Roasts Native Advertising in Hilarious Fashion | Contently | Public Relations & Social Media Insight | Scoop.it
On Sunday's Last Week Tonight With Jon Oliver, the network took their commentary on the separation of business and journalism up a notch and completely annihilated sponsored content. Needless to say, it was hilarious.


...Oliver started off his rant by noting that he was lucky to work for advertisement-free HBO, where he is free to say that “Old Navy makes you look like a tacky murderer.” After that, Oliver delivered 11 full minutes of pinpoint jokes about native ads. Few escaped the fire, with The New York Times‘ Meredith Levien, TIME Inc. CEO Joseph Ripp, and BuzzFeed co-founder Jonah Peretti on the receiving end of Last Week Tonight’s hottest burns....

Jeff Domansky's insight:

Very funny take down of native ads. Brought to you by The PR Coach. Just kidding! Enjoy.

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Which Ad Agencies Have The Biggest Social Media Footprints?

Which Ad Agencies Have The Biggest Social Media Footprints? | Public Relations & Social Media Insight | Scoop.it

Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score.


So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....

Jeff Domansky's insight:

This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?

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The Golden Age Of Bullshit

The Golden Age Of Bullshit | Public Relations & Social Media Insight | Scoop.it

Bob ‘The Ad Contrarian’ Hoffman opened the 2014 ITV Spotlight Lecture last March – a debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands, to wit:

...there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’.


These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.


You’ll like Bob....

Jeff Domansky's insight:

Provocative.

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Psychologists Discovered The Secret To Creating A Really Great Slogan

Psychologists Discovered The Secret To Creating A Really Great Slogan | Public Relations & Social Media Insight | Scoop.it

New research reveals that, contrary to popular belief, brand slogans don’t need to be short in order for people to like them.


According to the study, published in the Journal of Business Research, there are three primary factors that determine whether people like a given slogan:

  • Clarity of message
  • Creativity
  • Familiarity with the brand


What’s fascinating is the study found that while repeated exposure can help people remember a slogan better, people are unlikely to have a more positive reaction to it simply because they have seen it more frequently....

Jeff Domansky's insight:

Interesting advertising research study.

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Geert Stox's curator insight, June 29, 6:33 PM

The eternal fights made offical through research:

- clarity or creativity

- sympathy or frequency

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Apple plans 1,000 in-house ad/marketing employees, more competition

Apple plans 1,000 in-house ad/marketing employees, more competition | Public Relations & Social Media Insight | Scoop.it
Ad Age has a new comprehensive report on Apple’s shifting strategies in advertising and marketing, claiming the company is “madly building an internal agency that it’s telling recruits will eventually number 1,000.” The article starts with an anecdote...
Jeff Domansky's insight:
Top creatives are reacting with care and skepticism when being pitched for top jobs with the new Apple in-house agency. Seems like a big opportunity coupled with even bigger risk.
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Shyamal Bose's curator insight, June 22, 2:51 AM

please visit my blog and get all traveling spots in the world.It is one of the Tourist guide which is help all of the visitor. So, Please visit :

http://bestplacetourism.blogspot.in/

 

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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Public Relations & Social Media Insight | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....

Jeff Domansky's insight:

Trending. Back to the future when it comes to advertising.

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The 8%: Unleashing the Power of Cross-Platform Advertising

The 8%: Unleashing the Power of Cross-Platform Advertising | Public Relations & Social Media Insight | Scoop.it

Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30 percent. When managed together, TV and digital hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens.


Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Specifically, a recent analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately....

Jeff Domansky's insight:

Cross-platform advertising is powerful. Too bad most advertisers don't know to get it right.

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The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry

The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry | Public Relations & Social Media Insight | Scoop.it

Have you been brought to tears by an ad, or five, over the last while? It's not hormones/your meds/the lunar cycle/the polar vortex.


Here, we look at the most weepy ads of the last few years and talk to ad players about why brands have gotten so damn emotional....

Jeff Domansky's insight:

Trendy but not long-lasting because it's overtly manipulative and once everyone's doing it... snooze..A good 5W recap though..

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Public Relations & Social Media Insight | Scoop.it

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.


The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.


The following triggers are proven ways to increase action on your website....

Jeff Domansky's insight:

It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta Pouring Big Bucks Into Vine Video Comedy Series | Public Relations & Social Media Insight | Scoop.it

...The first episode of "Fanta For The Funny," which rolls out Friday on CollegeHumor.com and across Fanta's social and digital channels, is comprised of dozens of Vine clips depicting gags and pratfalls from some of the platform's most popular personalities. There's no host of the show, just the brief video clips organized into vignettes around topics. In the first episode, Fanta doesn't actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run over the course of six weeks.


Brands are increasingly looking to platforms like Vine, a rising social media service owned by Twitter, to promote themselves and their products. On Vine, users post six-second clips, also called Vines. Despite -- or perhaps because of -- these time constraints, Vine has emerged as fertile ground for comedy, with hordes of young people posting humorous clips. Already, companies like General Mills, Ford and Virgin Mobile have tapped Vine stars for their campaigns....

Jeff Domansky's insight:

Very creative and well targeted!

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TV Shows Are Now Blatantly Ads For Crap You Don't Need

TV Shows Are Now Blatantly Ads For Crap You Don't Need | Public Relations & Social Media Insight | Scoop.it

These days, we are constantly being sold products and experiences but now, companies are getting more trixsy.


...Over at AdWeek, David Gianatasio writes that advertising and television shows (and music videos) are getting more integrated by the day, especially since consumers are so good at tuning out what we don’t want to hear. When was the last time you clicked a banner ad or a sponsored tweet or Instagram post? Never, unless it was by accident and then you were pissed about the seconds you'd never get back.


In response, advertising agencies are finding new ways to woo us with funny commercials or, say, placing their products in the middle of Top Chef, instead of, say, having Halle Berry mention the brand name of her lipstick on the Today Show....

Jeff Domansky's insight:

Good snapshot of the trend to, ugh, intergrate advertising and programming.

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July 31st-MY BDAY! ¶'s curator insight, August 14, 9:02 PM

It's not that this "improved" ad integration won't work. It will. What worries me is what we'll do next, when *this* stops working? Brand babies? ¶

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Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek

Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek | Public Relations & Social Media Insight | Scoop.it
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture. 

Take a look above, and see how they fared. And see how you'd do. Pop quiz, hot shot!...

Jeff Domansky's insight:

Fun test of your marketing smarts.

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Mae Combridge's curator insight, August 16, 1:28 AM

I find this really interesting! Personally I don't really pay attention to advertisements but I do seem to remember the songs instead.

 

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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Public Relations & Social Media Insight | Scoop.it

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d


Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.


...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...

Jeff Domansky's insight:

 Fun examples of product placement in big Hollywood movies. 

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Hamish Parker's curator insight, August 17, 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows

Sophie Portet's curator insight, August 17, 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 

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Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Public Relations & Social Media Insight | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.


Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.


What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....

Jeff Domansky's insight:

Inside look at a big advertising campaign and all of its social media components.

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Brendon Macdonald's curator insight, July 25, 4:24 AM

Great example of a facebook ads campaign

Gonzalo Moreno's curator insight, July 26, 7:21 AM

El briefing de toda la vida... Pero en "modelno"
XD

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Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers

Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers | Public Relations & Social Media Insight | Scoop.it

"There are many tricks being missed by marketers where older people are concerned."


These were the thoughts of one of the panellists who took part in our live discussion at Marketing’s Older, Richer, Wiser conference, aimed at helping brands and marketers better understand over-55s. With more time and money to spend than most, the over-55s are a desirable market – so why are brands still missing the mark when targeting this group?


Another panellist summed up the reason: "Sometimes I feel quite angry that the whole of the older generation is lumped into being over-55." Put simply, the ‘over-55s’ are not a homogenous group and marketers, advertisers and researchers should not treat them as such....

Jeff Domansky's insight:

Forget the stereotypes. The 'young olds' - YOLDs - are shaking up marketing to 55+ consumers.

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Marketers Don't Need to Be More Creative

Marketers Don't Need to Be More Creative | Public Relations & Social Media Insight | Scoop.it

... Unfortunately, that’s the wrong question. If there’s anything all that chaos and competition of the past five years should have taught agencies, it’s that too much “creativity” celebrated by marketers and advertisers really isn’t. Advertising creativity has long been a bit of a con job; the media world is filled with costly creative that neither builds brands nor sells products. The better argument is that traditional advertising and marketing firms have pathologically overinvested in creativity while consistently underinvesting in meaningful metrics. An even better case might be made that the multimedia successes of Google, Twitter, Pinterest, Instagram, Facebook, and so on, highlight just how flaccid and ineffective most creative advertising and market work has been. What’s the secret sauce these technologies all have in common? Their creativity is measurable, trackable, and accountable. That’s a winning combination. If you’re a brand manager or CMO, that’s what you should care about....

Jeff Domansky's insight:

Creativity without measurement doesn't deliver results.

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FRANK FEATHER ~ Business Futurist's curator insight, June 28, 10:50 AM

Now we know where the advertising has been wasted, at least some of it.

Geert Stox's curator insight, June 29, 6:34 PM

I don't completely agree, but I understand why he states it.

Jay Zeng Jian's curator insight, August 13, 4:12 AM

The articles stresses that the media world is filled with costly creative that neither builds brands nor sells products. traditional advertising and marketing firms have overinvested in creativity  while consistently underinvesting in meaningful metrics. I feel that today's consumers are very tech-savy and they can easily identify the lack of credibility that some marketers attempt to facade with creativity. Therefore, marketers should consider investing their resources in technology, data and accountability to establish the brand's credibility.

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Study Finds Americans Lead World In Ability To Justify Unnecessary Purchases

Study Finds Americans Lead World In Ability To Justify Unnecessary Purchases | Public Relations & Social Media Insight | Scoop.it

NEW YORK—A study published Thursday by the McKinsey Global Institute confirmed that American citizens lead the world in the ability to justify needless purchases, a finding that extended across all consumer categories, from electronics, to food items, to motor vehicles.


“When it comes to rationalizing a third flatscreen television, defending the bulk purchase of sale items, inventing reasons to upgrade a cable package, and categorizing any purchase as an ‘investment,’ we discovered that consumers in the U.S. are more than five times as proficient as their counterparts in other countries,” said researcher Peter Cahill, citing the roughly $100 billion per year that Americans justify spending on cell phones that are less than a year newer than their existing model, shoes with pockets for each toe, brand-name allergy medicine, in-home soda machines, apps, coconut water, collector’s edition DVDs, and thousands of other goods and services....

Jeff Domansky's insight:

Recommended reading from The Onion for marketing, PR and content marketing pros.

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | Public Relations & Social Media Insight | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

Jeff Domansky's insight:

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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This Reality Just Ruined Everything. I Knew Advertisements Lied... But This Is Crazy.

This Reality Just Ruined Everything. I Knew Advertisements Lied... But This Is Crazy. | Public Relations & Social Media Insight | Scoop.it

I can't believe this.Yes, advertisers lie. Or at least bend the truth a little. Everybody knows that, right?


WRONG. People expect to get what what they see on the billboard, but what they don’t know is that it’s impossible. I mean seriously, have you ever wondered why a Big Mac looks 1000% percent better on TV than what you get at the 2am drive thru?


A new infographic from Finances Online reveals just how far companies will go to make their products seem more appealing – from replacing actual ice cream with mashed potato for a more solid appearance to using motor oil for honey or syrup.


To show the disparity between common ads and actual products, Finances Daily compared popular food, hotel and fashion brands, revealing how different the ad images can look from actual items.....

Jeff Domansky's insight:

Now that's a reality check!

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Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals

Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals | Public Relations & Social Media Insight | Scoop.it
Agencies and brands are having a great time signing huge deals with social media outlets hoping to cash in on social media activity. But they're doing it wrong. They're forcing old models on new channels. Here's what they should be doing.
Jeff Domansky's insight:

Good reminder how to approach social media with new thinking.

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