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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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5 Brands That Get YouTube

5 Brands That Get YouTube | Public Relations & Social Media Insight | Scoop.it

Where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce a small video site called YouTube.


When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we've all developed an eye-glaze setting reserved for pre-roll, banner and social media ads. Simply put, they don't work anymore.


Luckily, there's an antidote to this interruptive, beat-you-over-the-head type of advertising — it just requires a very different approach. In order to cut through the noise, brands must create content — stuff that consumers actually care about and want to engage with — instead of inert, product-centric advertisements. It may seem like an easy shift, until you realize that it's not the way the advertising industry has been oriented for the past 100 years.


So where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce you to a small video site called YouTube....

Jeff Domansky's insight:

Useful content marketing lessons from these five brands who get YouTube right.

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Mr Tozzo's curator insight, May 30, 4:13 AM
5 Brands That Get YouTube
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YouTube vs. Vimeo: Which Is Better for B2B Marketing?

YouTube vs. Vimeo: Which Is Better for B2B Marketing? | Public Relations & Social Media Insight | Scoop.it

Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...


Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.


In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....

Jeff Domansky's insight:

YouTube vs. Vimeo: Which is better for B2B Marketing? 

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Zahid Yakoob's curator insight, December 3, 2013 6:21 AM

So which is the better option for a B2B company between Vimeo and You Tube? Check out this interesting feature article!!

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Five Killer Video Marketing Tips | MarketingProfs

Five Killer Video Marketing Tips | MarketingProfs | Public Relations & Social Media Insight | Scoop.it

No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.

 

Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....

Jeff Domansky's insight:

These were really useful video marketing tips that anyone can use and put into action. Video is critical in social media marketing and YouTube of course is the dominant channel.

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The 2013 YouTube Marketing Guide

The 2013 YouTube Marketing Guide | Public Relations & Social Media Insight | Scoop.it

How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?

 

... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine?

 

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....

Jeff Domansky's insight:

This is one of the best YouTube marketing guides I've seen. It covers it all simple terms with practical and easy to implement tips.

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The Marketing Value of YouTube | SEO Moz

The Marketing Value of YouTube | SEO Moz | Public Relations & Social Media Insight | Scoop.it

One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel? ...If your customers, or the influencers of your customers are watching videos on YouTube related to your industry, then you should have a YouTube channel. Every company has something to be gained from building their brand, notoriety, and reputation. YouTube can be a fantastic channel to help achieve that goal, but only if you have a great idea for content that a specific brand-agnostic user group will genuinely value. If you’re doing paid search, YouTube can be valuable addition to an integrated campaign; if you’re doing PR, YouTube can help you get to the top of the pile on a journalist’s desk; and if you’re engaging with users through social media, YouTube can help to boost the engagements with your posts and campaigns.

Jeff Domansky's insight:

Extensive, useful look at YouTube and ROI.

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YouTube Most Used Social Site for Consumers | Sally Falkow

YouTube Most Used Social Site for Consumers | Sally Falkow | Public Relations & Social Media Insight | Scoop.it
Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing.
Jeff Domansky's insight:

Consumers trust and love using You Tube. Why are brands and marketers lagging?

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Top 10 Ways to Optimize Your Business YouTube Channel | Brafton

Top 10 Ways to Optimize Your Business YouTube Channel | Brafton | Public Relations & Social Media Insight | Scoop.it

More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers.

 

Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging.

 

In our latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out our related blog post and our video marketing white paper for more insights....

Jeff Domansky's insight:

Video marketing presence an exceptional marketing opportunity. These 10 tips will help you focus and take advantage.

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YouTube for Business: The Ultimate Guide | Social Media Today

YouTube for Business: The Ultimate Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem. 


YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....

Jeff Domansky's insight:

This is one of the better guides to YouTube marketing for quite some time...

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YouTube's Top 1,000 Channels Reveal an Industry Taking Shape

YouTube's Top 1,000 Channels Reveal an Industry Taking Shape | Public Relations & Social Media Insight | Scoop.it

This infographic shows results of an analysis of the top 1,000 YouTube channels: “... over one million YouTubers run ads on their content. To put it another way, YouTube writes checks to more than one million people monthly. That's more than the U.S. television industry employs.

 

“The highest-performing 1,000 make a cool six figures a year. According to OpenSlate, the average revenue for the top 1,000 channels is $23,000 a month for an average annual payout of $276,000.”

 

[Who knew social video was this powerful? Marketers, PR and content producers take note ~ Jeff]


Via Mindy McAdams
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How To Make an Eye-Catching Branded YouTube Page [VIDEO] | Content Strategist

How To Make an Eye-Catching Branded YouTube Page [VIDEO] | Content Strategist | Public Relations & Social Media Insight | Scoop.it
72 hours of video are uploaded onto the site every minute --- that's a lot of competition. Here's how to make your videos stand out.

 

With video a growing component of companies’ content strategies, building a YouTube brand page that stands out from the competition is increasingly important.

 

According to company statistics, there are more than 800 million unique visits to YouTube with 4 billions hours of video are watched each month. A whopping 72 hours of video are uploaded onto the site every minute — that’s a lot of competition.

 

With so much content available, owners of YouTube pages need to make sure that they give people a reason to visit.

 

Here are some tips on how to make a YouTube page attractive and worthy of people’s attention....

 

[Practical tips for social media strategists - JD]

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You Tube for content marketing

You Tube for content marketing | Public Relations & Social Media Insight | Scoop.it

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

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YouTube Success: How to Create a Successful YouTube Channel | Social Media Examiner

YouTube Success: How to Create a Successful YouTube Channel | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Social media marketing podcast 55, in this episode Gideon Shalwickq shares why YouTube is increasingly important for your business.


Do you use video in your marketing?


Are you wondering how YouTube can help promote your business?


To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast....

Jeff Domansky's insight:

Really practical tips on how to use YouTube ias part of your business content marketing strategy.

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Juan M. Zafra's curator insight, September 7, 2013 5:43 AM

Vídeos, imágenes y sonidos. El mundo mira cada vez más y lee cada día menos y más breve.

Cindy Navarro's curator insight, September 7, 2013 11:19 AM

YouTube marketing is becoming more prevalent and one that can be done successfully.

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10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community

10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?

Jeff Domansky's insight:

Liked these YouTube questions and tips. Nice 'n easy.

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Francis X Carmody's curator insight, June 8, 2013 11:21 AM

Exactly right!  This is a perfect example of feeling just as if the Internet is "talking back to me..."

 

Nacho Vega's curator insight, June 9, 2013 4:07 PM

"YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?"

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A Handy Guide for Marketing a Small Business on YouTube - SocialTimes

A Handy Guide for Marketing a Small Business on YouTube - SocialTimes | Public Relations & Social Media Insight | Scoop.it

YouTube newbies should check out The Small Business Guide to YouTube, a helpful microsite that shows a step-by-step guide for getting started with YouTube marketing.

 

Created by Simply Business, this one-page destination covers everything from creating good content to preventing legal issues. With so many instructions to read through on YouTube’s help board, this site speeds up the process by briefly summarizing all the FAQs on one page and then making detailed answers easy to find. The page is designed as a flow chart that takes you through a series of “yes” or “no” questions that lead to the answers, which are outlined in a slide show presentation.

 

It starts with the basics — “Do you know how to create a YouTube account?” — and moves into more complicated territory, like the various monetization options and how to measure your success in YouTube analytics. Every time you answer “no,” you’ll see a new slide that’s filled with checklists, videos, and links to articles to fill you in on what you don’t already know. (And who doesn’t love saying no?)...

Jeff Domansky's insight:

I highly recommend this small business guide to YouTube. It's loaded with valuable advice and marketing tips.

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10 Questions to Ask When Creating Your Company's YouTube Channel

10 Questions to Ask When Creating Your Company's YouTube Channel | Public Relations & Social Media Insight | Scoop.it

How to develop a plan for posting to YouTube that fits your business strategy.... A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them. If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). "YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers." Here are 10 key questions to ask when creating your company's YouTube channel...

Jeff Domansky's insight:

Nice practical blueprint to take your business to YouTube.

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YouTube and the Customer Journey

YouTube and the Customer Journey | Public Relations & Social Media Insight | Scoop.it

YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook andblogs.

 

While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:...

Jeff Domansky's insight:

Useful YouTube tips...

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SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Public Relations & Social Media Insight | Scoop.it

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?


Via Robin Good, Hugo Loredo
Jeff Domansky's insight:

Very useful for content marketers.

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Pedro Barbosa's curator insight, February 3, 2013 4:16 AM

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

Pallab Kakoti's comment, March 4, 2013 2:36 PM
simply WOW stuff!!
Paula Arenas's curator insight, March 5, 2013 1:11 AM

la fórmula sigue siendo un misterio, pero todo ayuda

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7 Tricks to Improve Your YouTube Rankings | Blogging Tips

7 Tricks to Improve Your YouTube Rankings | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

Your YouTube rankings determine how many people find your videos, and provide steady page clicks.


Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....

Jeff Domansky's insight:

Useful tricks to get you a marketing advantage...

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Lincoln Torcelli's curator insight, January 21, 2013 5:45 AM

Useful tips to share and learn.

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What Eight Million Livestreams Really Means | All Things D

What Eight Million Livestreams Really Means | All Things D | Public Relations & Social Media Insight | Scoop.it
YouTube can now deliver live TV to a global audience at the same scale as TV. But the future of live Web video is probably going to be niche, not mass.

 

That crazy leap that Felix Baumgartner made was astonishing.
And if you’re interested in the future of Web video, YouTube’s ability to serve up eight million livestreams at the same time is a really big deal, too.


As I noted yesterday, that number blows away YouTube’s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton.


So it doesn’t take much imagination to envision YouTube doing this kind of stuff, at this scale, on a regular basis. Which would mean the Web finally has a chance to rival TV when it comes to serving up live events with huge audiences — one of TV’s last remaining advantages over the Internet....

 

But YouTube is still going to be an important platform for live stuff. It’s just that you probably won’t see most of it, unless you’re in a very particular niche....

 

[Interesting perspective on TV & social TV from mega big events to mini niches ~ Jeff]

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Assessing the opportunity of YouTube marketing - Smart Insights Digital Marketing Advice

Assessing the opportunity of YouTube marketing - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it

As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.

 

In this post I’ll give a short tutorial on how to find out it’s relevance in your market by finding out the number of searches. I’m not suggesting it will give instant results or as Forrester misguidely advised that it’s the Easiest Way to a First-page ranking on Google. It may even help you “push back” against colleagues who are asking why you’re not doing more work in YouTube....

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