Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Media Insight | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

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5 Steps to Fix a Bad Yelp Review | Flowtown

5 Steps to Fix a Bad Yelp Review | Flowtown | Public Relations & Social Media Insight | Scoop.it
Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy....

 

But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars....

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A Yelp for Business Software Reviews - Businessweek

Which accounting software to install? What HR system to buy? TrustRadius recently raised $5 million to expand its site...To solve to that problem, Bhagat recently founded a new company, TrustRadius, to do for business software what websites such as Yelp, TripAdvisor, and Angie’s List have done for restaurants, travel, and home repair.


The idea is simple: Compile user reviews for 1,000 software products. The execution is a bit harder: Since the fate of a company—or at least, an employee’s career—might depend on choosing the right software, reviews have to inspire a lot of confidence.


To keep software salesmen from inflating their own products or bashing competitors, Austin-based TrustRadius requires reviewers to connect their accounts to a LinkedIn page and has a human read all reviews to gauge potential bias. Perhaps more important, it asks reviewers to answer a series of questions (sometimes as many as 40) that give context to their experience. That structured approach produces more nuanced reviews, Bhagat says....

Jeff Domansky's insight:

A look at new business software review site TrustRadius.

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