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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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These Web Stars Are Beyond 'Vine Famous'

These Web Stars Are Beyond 'Vine Famous' | Public Relations & Social Media Insight | Scoop.it

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.

Jeff Domansky's insight:

Cash, as in cashing in, is driving the six seconds of fame and fortune of these new Internet superstars. Don't know about you but they're already tired to me. The Vine "form" is limiting, you can't tell much of a story and one is very often similar to the next. I predict early adopters, then wearout, followed by "remember Vine?"

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta Pouring Big Bucks Into Vine Video Comedy Series | Public Relations & Social Media Insight | Scoop.it

...The first episode of "Fanta For The Funny," which rolls out Friday on CollegeHumor.com and across Fanta's social and digital channels, is comprised of dozens of Vine clips depicting gags and pratfalls from some of the platform's most popular personalities. There's no host of the show, just the brief video clips organized into vignettes around topics. In the first episode, Fanta doesn't actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run over the course of six weeks.


Brands are increasingly looking to platforms like Vine, a rising social media service owned by Twitter, to promote themselves and their products. On Vine, users post six-second clips, also called Vines. Despite -- or perhaps because of -- these time constraints, Vine has emerged as fertile ground for comedy, with hordes of young people posting humorous clips. Already, companies like General Mills, Ford and Virgin Mobile have tapped Vine stars for their campaigns....

Jeff Domansky's insight:

Very creative and well targeted!

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How to Create Magic on Vine in 6 Seconds | Jeff Bullas's Blog

How to Create Magic on Vine in 6 Seconds | Jeff Bullas's Blog | Public Relations & Social Media Insight | Scoop.it

In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million.


With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon.


Here are some tips and insights into how you can create magic on Vine in 6 seconds!...

Jeff Domansky's insight:

Practical tips to get you up and running on Vine.

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3 Steps to Hashtags on Vine

3 Steps to Hashtags on Vine | Public Relations & Social Media Insight | Scoop.it

The first step is to get involved in what is already going on and jump into the stream of conversation that is taking place. In my last article, 3 Tips for Vine App Users, I suggested that you have to participate and get involved in the conversation while creating some content that helped connect you at a deeper level to the community. In this 4 part series we are going to take a deeper look at how to do just that....

Jeff Domansky's insight:

Using hashtags on Vine is crucial in your social media strategy. 

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Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Public Relations & Social Media Insight | Scoop.it

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....

Jeff Domansky's insight:

Vine keeps growing as evident in this colorful story on Vine innovator Khoa Phan. Woven into the profile are some creative tips on 6 second Vine videos.

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Régine Ballonad-Berthois's curator insight, February 24, 9:31 AM

Quelques exemples de ce que l' on peut faire avec l'appli vine.

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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Media Insight | Scoop.it

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to know more about Vine video?


Are you wondering how brands and businesses can successfully market with Vine video?


To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...

Jeff Domansky's insight:

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

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The Top 5 Ways Brands Use Social Video | Visually Blog

The Top 5 Ways Brands Use Social Video | Visually Blog | Public Relations & Social Media Insight | Scoop.it

Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.


There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?


Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....

Jeff Domansky's insight:

Standing at the corner of Vine and looking for results LOL. Check out these 5 brands making it work.

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Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money

Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money | Public Relations & Social Media Insight | Scoop.it

One sponsored Vine paid for a 24-year-old's entire college tuition. Another makes $2,000 per re-vine.


For 16 year-old Lauren Giraldo, $2,000 isn't hard to come by.


All she has to do is press the re-Vine button to share a sponsor's video with her followers and an advertiser will cut her a large check.


Giraldo is a star on Vine, the Twitter-owned video platform that launched in January 2013. There, millions of people post 6-second clips and share them with the community. Giraldo is one of the most popular people on Vine with 2.4 million followers. Brands who want to grow their followings or promote their products are throwing money at girls like Lauren...

Jeff Domansky's insight:

The new reality is reality TV all the time. Whatev.

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MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker

MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker | Public Relations & Social Media Insight | Scoop.it

With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy.


They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access.


”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....

Jeff Domansky's insight:

Video disruption or video democracy ahead? Interesting new tool.

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Elsie Whitelock's curator insight, August 12, 2013 12:36 PM

I want to try this out. Have you used it yet?

Kristie Chiles's curator insight, October 20, 5:59 PM

Youtube is constantly evolving and coming up with new ways to publish videos - love it!

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13 Ways For Brands to Use Vine for Social Media Marketing | Business 2 Community

13 Ways For Brands to Use Vine for Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

With the release of Twitter’s new video service, Vine, brands should take note of what could be the next viral medium. It’s posed to try to break into social video the way Instagram revolutionized mobile photo sharing. With six second videos that can be shared through the Vine app, Twitter or Facebook, creative minds have already jumped in with videos with a winning combination of entertainment, fun, and amusement. We’re already seeing a lot of possibilities for brands.

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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