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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Best Practices For Using Tumblr For Marketing - infographic

Best Practices For Using Tumblr For Marketing - infographic | Public Relations & Social Media Insight | Scoop.it

...diving into Tumblr can be a bit intimidating. To help you leverage this social networking site, Quicksprout created an infographic that explains how to use Tumblr for marketing, and proposes some tips and tricks on how to get the most from it.


And perhaps more important, the visual illustrates some best practices for leveraging Tumblr. Take a look at a few of them....

Jeff Domansky's insight:

How do you use Tumblr for your business? Here's an infographic that breaks down exactly what you need to do.

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Jeff Domansky's curator insight, May 26, 11:28 AM

Surprising reach of Tumblr.

Shelley Costello's curator insight, May 26, 4:22 PM

Love tumblr for blogging.

Shelley

http://www.creativewebconceptsusa.com

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50 Tumblr Blogs for Inspiration

50 Tumblr Blogs for Inspiration | Public Relations & Social Media Insight | Scoop.it

Tumblr is an awesome blogging platform where you can take inspiration from its great design ideas. This particular post is designed so as to provide you with the best 50 inspirational Tumblr blogs.We hope that our hard work will help you find what you have been looking for. Choose any of the following and innovate one of your own masterpieces....

Jeff Domansky's insight:

Take a creative coffee break and look over these inspiring Tumblr blogs.

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Jennifer Frezza 's curator insight, December 17, 2013 8:47 AM

Looking for some inspiration?  This is a great collection.

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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Public Relations & Social Media Insight | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.


Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.


Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....

Jeff Domansky's insight:

Here's what the smart ones are doing and what the others may be missing

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AdPT-Creative's curator insight, September 5, 2013 3:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Two Pens's curator insight, September 5, 2013 9:01 AM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 9:50 AM

Who would have thought?

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How to publish news and reach your audience when your website goes down | Poynter.

When the PBS website came under attack by hackers this weekend, the Newshour staff took to publishing its news transcripts and videos to Tumblr instead. A month earlier, a TV station in Tallahassee, Fla., posted videos and news on Facebook when technical difficulties disrupted its 11 p.m. newscast.


PBS Newshour is posting its stories on a Tumblr site.With so many publishing platforms and social networks available, there’s no reason for a news organization to go dark when its website is down. But it must have a good plan in advance.Here are the steps to take now to get ready....

Jeff Domansky's insight:

Canadian newspaper The Globe and Mail was the first large media to use Tumblr when its primary site crashed. It worked well for the newspaper at the time. Here are 10 tips to plan for a future crisis communications channel...

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3 Tips for Successful Content Marketing on Tumblr | Business 2 Community

3 Tips for Successful Content Marketing on Tumblr | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...Regardless of what happens to the newly acquired platform from an advertising and financial standpoint, Tumblr will surely place a priority on retaining its viability as a content channel through which brands can tell a story and connect with consumers.


That’s what Tumblr’s all about: It’s a place to showcase content, and a place to share it. It’s a virtual display case for creative types, and an ever-expanding catalogue of visual art. Tumblr’s users know good photos, animated GIFs, and blog posts when they see them, and won’t hesitate to broadcast your content far and wide — if you can master the platform to ensure your branded work is what they’re looking for....

Jeff Domansky's insight:

Here are three pointers for producing successful content marketing results on Tumblr...

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6 Tips to Start Creating Content on Tumblr

6 Tips to Start Creating Content on Tumblr | Public Relations & Social Media Insight | Scoop.it

Tumblr's visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content... There are just so many social platforms a marketer is expected to stay on top of — like Facebook, Twitter, Google+, Pinterest, and even Foursquare and Instagram — that it can be hard to justify adding another one to the mix. But wait! Tumblr is a unique platform that encourages your audience to engage with you, and you with them. It can be a great tool for B2C content creation — if you have the right target demographic. And it’s actually not that hard to keep a Tumblr up to date and interesting....

Jeff Domansky's insight:

Blogging rocks, Tumblr rolls. Great overview of this easy to use blogging channel.

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5 Brands Using Tumblr Effectively

5 Brands Using Tumblr Effectively | Public Relations & Social Media Insight | Scoop.it

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just a place for One Direction fangirls to share each other’s crushes through reblogs and likes.

 

The channel catches a lot of flack for not creating much unique content (it is trying to remedy this perception through the creative collaboration that is Reblorg), but it is actually a thriving community. Tumblr reaches a much larger demographic than you might imagine, as seen in Ignite Social Media’s 2012 Social Network Analysis. Many brands are utilizing the channel with incredible effectiveness, possibly implying that more brands should follow suit.

 

Before we start listing off some spectacular branded Tumblr blogs, there are a few things you should know about the platform....

Jeff Domansky's insight:

Useful marketing insight and lessons from leading brands...

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Timing is Everything: Tumblr | Social Media Today

Timing is Everything: Tumblr | Social Media Today | Public Relations & Social Media Insight | Scoop.it
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience.

 

Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says.

 

To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world....

 

[Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]

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The Beginner's Guide to Tumblr | Mashable

The Beginner's Guide to Tumblr | Mashable | Public Relations & Social Media Insight | Scoop.it
Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger.

 

Tumblr is a micro-blogging platform that churns out more than 64 million posts daily. There are 57.5 million blogs on Tumblr, which might seem intimidating to anyone not already using it.

Tumblr could be useful to you for many reasons, depending on what you’re looking to get out of it, for example, inspiration, scrapbooking, communication or a portfolio.

The site is a mix of bloggers, brands and tastemakers. But to keep it simple, there are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts.

Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger....

 

[One of the best intro guides I've seen - JD]

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Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer

Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer | Public Relations & Social Media Insight | Scoop.it
Tumblr is becoming an increasingly popular blogging platform, but is it a good fit for your brand? Use these Tumblr pros and cons to help you decide.

 

There’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging.

 

Of course, that begs the million-dollar question: is Tumblr right for your brand or business? To make a decision, you’ll need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr and understand how it would work as an additional tool in your content marketing arsenal. Let’s talk—then you can decide....

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When Content Meets Community: Brands on Tumblr | Sparksheet

When Content Meets Community: Brands on Tumblr | Sparksheet | Public Relations & Social Media Insight | Scoop.it
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.

 

Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire.

 

With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community....

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The Marketer’s Guide to Tumblr

The Marketer’s Guide to Tumblr | Public Relations & Social Media Insight | Scoop.it
If you haven’t by now, you need to be looking at how to effectively add Tumblr to your marketing efforts. This guide will show you where to start, how to grow your efforts and even how to monetize your Tumblr.

 

...If you are a marketer, then it’s probably second nature for you to sit down with your team to create a marketing plan for any new venture like Tumblr.

 

If not, then here are a few questions you need to ask yourself...

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20 Gorgeous Premium Tumblr Themes

20 Gorgeous Premium Tumblr Themes | Public Relations & Social Media Insight | Scoop.it

When choosing a theme I came across some really gorgeous premium Tumblr themes focusing on imagery and typography. If you want to suit up your Tumblr blog in a classy way take a look at these amazing themes I've collected.

Jeff Domansky's insight:

If you're considering producing a Tumblr blog, try one of these very creative themes for a super designed blog

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How To Use Tumblr To Complement Your WordPress Blog

How To Use Tumblr To Complement Your WordPress Blog | Public Relations & Social Media Insight | Scoop.it

Tumblr or WordPress is one of the most frequently asked questions for people that are starting to get into blogging. Recently my opinion on this choice has changed to not being a choice at all. Instead of choosing one over the other, I now prefer to use both in a way that they compliment each other.


So how and why can we use both of them at the same time you may be asking. Use wordpress.org as your main blog that you completely control with your own domain name, nice design and all the other things that WordPress does very well. Many consider Tumblr not a blogging platform at all but more of a social network so in this case I aim to get the most out of Tumblr’s social properties. If you currently blog on Tumblr and are looking to switch to WordPress this is the guide that you need.


How to use TumblrInstead of using Tumblr as my main platform for a blog I only post excerpts, pics and links back to the main blog there. This is a nice way of keeping the benefits of Tumblr social network features to drive attention and traffic to your blog while getting all the good stuff from WordPress like complete ownership and control over the look and feel of your site....

Jeff Domansky's insight:

Here's a smart blogging strategy... Combine WordPress with Tumblr.

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wanderingsalsero's comment, September 20, 2013 8:26 PM
Interesting idea but it does sound like extra work.
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How Leading Businesses Use Tumblr for Marketing

How Leading Businesses Use Tumblr for Marketing | Public Relations & Social Media Insight | Scoop.it

Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?

Jeff Domansky's insight:

Great Tumblr basics and case studies.

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Anne Cantelo's curator insight, August 19, 2013 2:24 AM

We were introduced to Tumblr as it has a chain of posts summarising working in PR.  Some were very accurate and very funny.

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The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age

The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age | Public Relations & Social Media Insight | Scoop.it

What media companies are using tumblr right? we asked mark coatney, tumblr's departing media evangelist.


...When he left Newsweek to join Tumblr itself as its media evangelist in 2010, becoming just its 12th employee, Mr. Coatney took on introducing all kinds of companies to the fledgling platform and teaching them how to use it to better connect with their readers. By the time he decided to leave, Mr. Coatney had helped launch 650 Tumblrs for brands -- including nearly all of Conde Nast's Tumblrs -- as well as nonprofits, government organizations and individuals (like Beyonce).


This week, Mr. Coatney told readers of his personal Tumblr page that he was leaving, making him the second early employee to depart since Yahoo struck its $1.1 billion deal for the company...

Jeff Domansky's insight:

Coatney cites these Tumblr media leaders: "BlackBook had a really good and interesting Tumblr and a series of good people doing it. Early on, the Conan O'Brien show -- in 2010 when his TBS show was starting -- did a Team Coco Tumblr that was really good and innovative. IBM Smarter Planet, which was up and running even before I started, is really cool. NPR and "Fresh Air" got it pretty early on. Rolling Stone was really great. Sesame Street was very, very good...."


Great read for SM, content, PR pros.

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4 Things Marketers Should Know About Tumblr

4 Things Marketers Should Know About Tumblr | Public Relations & Social Media Insight | Scoop.it

With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32ndmost popular site in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

 

“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.” Here are Neil’s tips for marketing your business on Tumblr....

Jeff Domansky's insight:

Nice overview of Tumblr.

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Sneak Peek: Babblr Readies A Real-Time Chat Client For Tumblr | TechCrunch

Sneak Peek: Babblr Readies A Real-Time Chat Client For Tumblr | TechCrunch | Public Relations & Social Media Insight | Scoop.it

If Tumblr is more of a social network than a blogging platform, then Babblr may be just the thing that its users are clamoring for: It's an integrated chat client for the platform that lets you communicate with your Tumblr friends and followers...

 

... After authenticating with Tumblr, the Babblr interface shows you a list of followers and those you’re following, and lets you initiate instant messaging-like chats with others on Babblr. You can also organize your followers into groups, which is useful for those with larger communities, or who just want to have more directed conversations. The messaging app is designed to be family-friendly, too, as it censors curse words by turning them into silly or nonsense phrases like “fudge this” or “schmeggs.” (The F word and S word, respectively.)

 

The Babblr team has been working on the client for about six months, and as of two months ago, they allowed people to discover it on their own through search and other posted links, in order to try it out....

Jeff Domansky's insight:

If you're on Tumblr, you'll want to explore Babblr.

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slecy81's comment, April 10, 2013 11:16 AM
I found this rather interesting because I love tumblr, and I think it would be fun to communicate with your fallowers rather than messaging them.
Jeff Domansky's comment, April 10, 2013 11:32 AM
Totally agree SL. It's always better to connect directly where possible.
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More Teens Use Tumblr than Facebook | MediaPost

More Teens Use Tumblr than Facebook | MediaPost | Public Relations & Social Media Insight | Scoop.it

Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.

 

Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....

Jeff Domansky's insight:

This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...

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Barbara Kurts's comment, January 9, 2013 6:12 PM
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ben bernard's comment, January 9, 2013 8:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Tumblr’s Continued Growth Makes It a Search Factor

Tumblr’s Continued Growth Makes It a Search Factor | Public Relations & Social Media Insight | Scoop.it

Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant networks.

 

But in the last year or so Tumblr has staged a remarkable comeback, despite – maybe even because of – a handful of direct competitors that sought to fill the “just let me post something quickly to my friends” space.


comScore recently released a study showing total unique visitors to Tumblr.com have grown significantly in the last year while the growth on mobile, which is a big way people consume and interact with those they follow, has grown even more sharply. And the number of clicks to Tumblr sites that are happening through search is even greater....

 

[Integrating Tumblr into your social media strategies can pay off - JD]

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Study: Best times to post to Twitter, Facebook, and Tumblr | Ragan.com

Study: Best times to post to Twitter, Facebook, and Tumblr | Ragan.com | Public Relations & Social Media Insight | Scoop.it
Twitter is good for afternoons; Tumblr is best after dark.

 

Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. Recently, Bitly mined its data to determine which days and times are best to share content so they will go viral.

 

The service looked at posts on Twitter, Facebook, and Tumblr. All times are Eastern....

 

[Some very useful social media tips - JD]

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An essential guide for brands on Tumblr | Ragan

An essential guide for brands on Tumblr | Ragan | Public Relations & Social Media Insight | Scoop.it
Buzz about the blogging platform is reaching a fever pitch. Here’s what you need to know to establish a presence on the site.

Blogging platform Tumblr has exploded in the last year. According to the company, it boasts 20 billion posts and 50 million blogs. Those numbers continue to rise every day....

Tumblr skews more to the ADD set. Links, images, and video are the most popular pieces of content. You follow people as you would on Twitter, and their posts show up in your dashboard. From there, you have the option of reblogging their posts. As brand managers, your success on Tumblr will largely rely on your ability to inspire your followers to reblog your content....

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Tumblr Tutorial for Brands: Welcome to Tumblr | Social Media Today

Tumblr Tutorial for Brands: Welcome to Tumblr | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Visual content, curation and storytelling are the three emerging trends for 2012 when it comes to emerging niche social networks. Our recent Guide to Pinterest for Brands met with such a warm welcome that we're doing the same now for Tumblr. In this first part we're outlining what it is, how it differs from other sharing networks and how brands are already using it....

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