Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Story Design for a Multi-platform Audience

Story Design for a Multi-platform Audience | Public Relations & Social Media Insight | Scoop.it
From beginning to end, a transmedia story should be a social phenomenon, one which draws people together and unifies them through shared experiences. At present, the industry is obsessed with creating toys and applications which are too exclusive. They do not address the primary goal of storytelling—bringing individuals together by revealing some truth about the world around us. 

Like the ‘Choose Your Own Adventure’ stories of the 1980s, these gimmick driven products isolate rather than connect your viewers. Well designed alternate reality games are popular because they immerse players within the same social experience (the same way big talent shows like Idol or The Voice do but on a smaller scale). The players are unified toward a common goal against a common evil.

If transmedia is to be even more successful in the future, we need to concentrate on designed experiences that are socially inclusive which have the power to bring people together through common interests and goals. This will require that we take more care in designing the path along which our readers and viewers access our stories. Transmedial producers have a tendency of creating interactive experiences that are overly complex which ultimately deter audience engagement across every available piece of content. We need to define the ‘path’ between audience access points much like the map function on a video game so that audience members know where they are in relative to the story as a whole and where they’re going, regardless of which piece of content they’ve accessed.
Jeff Domansky's insight:

If you're writing for a cross platform market, Nuno Bernardo has several valuable tips for you.

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A Long, Long Story: 10 Captivating Storytelling Online Projects

A Long, Long Story: 10 Captivating Storytelling Online Projects | Public Relations & Social Media Insight | Scoop.it

Uncovering history as well as displaying statistics is really challenging and tricky, since traditionally both of them are associated with something boring and insipid that no one loves. However, it is hard to deny that we prefer visual over text, so why not turn this inclination into an advantage and reveal a series of facts and past events in a visually-appealing, engaging and alluring way thereby making a journey through history/story a really enjoyable and rewarding pastime. Besides, you do not have to reinvent the wheel, the solution is already here: visual storytelling is considered to be a new language for effectively and attractively communicating information.


The approach involves the utilization of modern techniques such as parallax scrolling or lazy loading animations that bring to life fascinating and impressive scenes built with the help of different themes and styles. There are no hard and fast rules: thus, websites that reveal history can be executed in a modern flat style or can be populated with glossy vector graphics, there is no obligation to bear a nostalgic feeling at all in order to become a masterpiece and draw attention.Want to see firsthand? Then explore our list that contains 10 informative and captivating visual storytelling online projects....

Jeff Domansky's insight:

Exploring new ways of social storytelling.

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Marco Favero's curator insight, February 13, 2015 3:58 AM

aggiungi la tua intuizione ...

Kim Zinke (aka Gimli Goose)'s curator insight, February 17, 2015 1:36 AM

Some really nice examples of telling stories online.  And it shoes that history doesn't need to be boring.  The stories can be easily transformed into really entertaining and memorable journeys through facts and events that not only effectively characterize a period of bygone times but also fill in the gaps in your knowledge.

Nedko Aldev's curator insight, March 7, 2015 3:34 AM

 

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | Public Relations & Social Media Insight | Scoop.it

S T O R Y T E L L I N G ... probably mankind's oldest communication megatrend. T R A N S M E D I A ... probably one of the most used communication megatrend buzzwords in mankind's recent history.


...“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.


From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“....

Jeff Domansky's insight:

Tobias Dennehy explores the evolution of transmedia storytelling and offers some interesting perspectives along the way. Good read.

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Ken Fury's curator insight, August 22, 2014 2:59 AM

very interesting!

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Introducing the New Vimeo Player

Introducing the New Vimeo Player | Public Relations & Social Media Insight | Scoop.it

The player may look (mostly) the same on the surface, but behind the scenes we rethought everything from the ground up. Our re-engineered back end means that videos load twice as fast, and we simplified the front end to make it compatible with way more devices. Here’s a quick(ish) rundown of some of the coolest new features...

Jeff Domansky's insight:

Vimeo has a bunch of new feature improvements worth a look for enhancing your blogging, content marketing and video storytelling.

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Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | Public Relations & Social Media Insight | Scoop.it

...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have....

Jeff Domansky's insight:

Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.

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Five Steps to Multimedia Storytelling | Poynter's News University

Five Steps to Multimedia Storytelling | Poynter's News University | Public Relations & Social Media Insight | Scoop.it

Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University.


TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course

T

IME ESTIMATE:This course takes about one to two hours to complete.


ABOUT SELF-DIRECTED COURSES


In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.


Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics.


WHAT WILL I LEARN?

-  Upon completing this course, you will be able to:Identify the elements in a multimedia story.

-  Understand which stories are more suitable for multimedia

-  Sketch a concept for a story

-  Identify tools needed to gather content in the field...

Jeff Domansky's insight:

Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10

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Pamela Koefoed's curator insight, August 26, 2013 1:47 PM

This is a self directed course.

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How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA

How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it

Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia...

Jeff Domansky's insight:

Mike Vogel shares a really interesting look at Transmedia and where it's going in the future. But, he cautions, keep it simple. No more secret handshakes, obscure technical lingo or or making things more complicated than they need to be.

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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Public Relations & Social Media Insight | Scoop.it

Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles).

 

So, here I am, putting my transmedia ducks in a row.

 

Please to enjoy....

 

[Chuck Wendig shares an entertaining point of view on Transmedia storytelling ~ Jeff]

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Adventures in Transmedia | Swissnex

Adventures in Transmedia | Swissnex | Public Relations & Social Media Insight | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...

 

[Must-read; excellent look inside Transmedia storytelling. Really captures the essence and possibilities. Infographic show what "Heidi" would look like as a transmedia tale. ~ Jeff]


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Transmedia Writing | Geoff Livingstone

Transmedia Writing | Geoff Livingstone | Public Relations & Social Media Insight | Scoop.it

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field ...

Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field ... | Public Relations & Social Media Insight | Scoop.it

WASHINGTON, DC – Jan. 13, 2015 – Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field of journalism....


Out of Eden launched in January of 2013 in Ethiopia, when Salopek, a two-time Pulitzer Prize winner, began an epic journey to retrace on foot and with minimal logistical support the path of early human migration, covering 21,000 miles. Since then, Salopek has connected with wide audiences and generated a huge social media following as well as dedicated supporters. More than 200 schools worldwide have signed up for Out of Eden Walk online curriculums....

Jeff Domansky's insight:

Journalist and Pulitzer winner Paul Salopek to test new digital storytelling and audience engagement tools on seven-year journey around the world.

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(Re)defining multimedia journalism

(Re)defining multimedia journalism | Public Relations & Social Media Insight | Scoop.it

New storytelling forms inspire us.


...We should not forget that producing multimedia content is as much about mindset as skills. Imitators of “Snow Fall” might mistakenly add bells and whistles that do nothing to enhance the story itself.


Multimedia storytelling continues to evolve as more journalists experiment with the possibilities opened up by new digital tools and techniques. I recommend three more recent examples that thrust the form in new and compelling directions...

Jeff Domansky's insight:

Good overview of trends in multimedia storytelling and multimedia journalism.

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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Public Relations & Social Media Insight | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz
Jeff Domansky's insight:

Really valuable storytelling advice for brands, marketing and PR...

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 5:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

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Making News More LIke "Grand Theft Auto"

Making News More LIke "Grand Theft Auto" | Public Relations & Social Media Insight | Scoop.it

As tech watchers debate the overuse of interactive tools in stories David Sarno says light interactive news stories don't go far enough. As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage “one lousy sense,” as he puts it. That would be sight.


Why couldn’t they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a virtual city, drive a car, walk into a store (and, yes, kill people), and essentially have some control over a re-created reality?


Even when the iPad came out in 2010 (an event that Sarno prolifically covered for The Times) and made print media more touchable, Sarno wasn’t impressed. “At that time, and still largely today, what news organizations and magazines are doing is reproducing the print version on the screen,” he tells Fast Company. “It’s like two steps better than scanning in the print version and putting it on the iPad screen.”...

Jeff Domansky's insight:

David Samo asks some provocative questions about journalism in this stimulating post and look at the future for 3-D storytelling and reporting.

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