Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Chat Bots Are Coming! The Chat Bots Are Coming!

The Chat Bots Are Coming! The Chat Bots Are Coming! | Public Relations & Social Media Insight | Scoop.it
Time recently ran a piece with the headline, “Chat Bots Are Back And They’re About To Take Over.” Really?

Evan Wray: You better believe it! There’s a popular report by Activate stating that mobile messaging apps have been the fastest growing online sector within the social landscape over the past five years, with 2.5 billion registered users today and an additional 1.1 billion new users expected by 2018 — totaling 3.6 billion users.

Couple that with the sophistication of today’s chat bot — or artificial intelligence technology. This is an environment in which audience engagement can flourish — and should not be ignored by marketers. The future mobile experience where commerce, services, and communications are all completed in a contextual intelligent chat thread within messaging apps — instead of through a clunky combination of mobile sites and apps — is becoming closer and closer to a present-day reality.
Jeff Domansky's insight:

Thoughtful post about chatbots will make you think.

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Antonio Ormachea's curator insight, March 29, 4:31 PM

Thoughtful post about chatbots will make you think.

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5 Things That Will Disappear In 5 Years

5 Things That Will Disappear In 5 Years | Public Relations & Social Media Insight | Scoop.it

Just five years ago the world was a very different place. In 2010, the iPad had just made its debut, Kickstarter was introducing a new form of venture capitalism that would change the face of fundraising and Square was letting vendors of any size accept payment with a swipe of a card on a mobile device. And we haven’t looked back.

The next five years will no doubt unleash products and services that we have yet to imagine. But as we progress, what will we leave behind? Here are a handful of things we use today that likely will either be gone completely or on their last breath, disrupted by new innovations, technology and methods....

Jeff Domansky's insight:

Cash, checkbooks, credit cards, ATMs, USB sticks, passwords, TV remote controls, static documents and paper agreements? Poof! Gone in five years!

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Marco Favero's curator insight, January 5, 4:29 AM

aggiungere la vostra comprensione ...

John Norman's curator insight, January 6, 1:31 PM

Interesting thoughts about future trends. Take note of what will most likely disappear in the next 5 years , just in case your one of them!!

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You May Be Surprised at the #1 B2B Marketing Responsibility of 2016

You May Be Surprised at the #1 B2B Marketing Responsibility of 2016 | Public Relations & Social Media Insight | Scoop.it
Of course, with a staggering amount of technology available to marketers (1,876 vendors as of Scott Brinker’s latest count,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

What may come as a surprise is the sudden emergence of “understanding buyers” to a top responsibility in 2016, especially compared to the top duties reported today. Respondents said brand and positioning, lead generation, and brand communications were their top three leading responsibilities as of November 2014, the time of the survey.

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Jeff Domansky's insight:

Surprising how much technology will be required of marketers in 2016.

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Marco Favero's curator insight, February 9, 2015 4:47 AM

aggiungi la tua intuizione ...

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7 Marketing Technologies Every Company Must Use

7 Marketing Technologies Every Company Must Use | Public Relations & Social Media Insight | Scoop.it

This is a wasted opportunity. Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue.


These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.


And direct marketers have been measuring and optimizing to improve results for decades, in a way that even David Ogilvy admired. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer.Here’s my list of seven technologies that are table stakes for today’s marketer....

Jeff Domansky's insight:

Cover the basics - 50 suggestions for tools and social media

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One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry

One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry | Public Relations & Social Media Insight | Scoop.it

Respected venture capitalist Bill Gurley is sounding the alarm on the startup industry.


In an interview with The Wall Street Journal, Gurley says the current environment reminds him of the tech bubble that formed in the late 1990s.


Every incremental day that goes past I have this feeling a little bit more. I think that Silicon Valley as a whole or that the venture-capital community or startup community is taking on an excessive amount of risk right now. Unprecedented since ‘'99. In some ways less silly than '99 and in other ways more silly than in '99.


Gurley adds, "No one's fearful, everyone's greedy, and it will eventually end."


Gurley is a partner at Benchmark. He's invested in Uber, OpenTable, and Zillow. Benchmark has invested in Snapchat, Quip, Yelp, and many more.


Private companies are raising giant sums of money — some as much as $500 million, says Gurley. When you have that much money, you have to spend it, so companies are upping their "burn rate," or the amount of money they're willing to lose to grow their businesses....

Jeff Domansky's insight:

Is the technology market buoyant or is it a bubble ready to burst? this VC is talking bubble.

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Online Voice Recorder

Online Voice Recorder | Public Relations & Social Media Insight | Scoop.it

Online Voice Recorder is a free simple application which records sound from microphone.


After recording you can trim the sound and save it to your computer.



Via Nik Peachey
Jeff Domansky's insight:

This looks like a very cool tool and useful for audio clips. H/T Nik Peachey

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Jeff Domansky's curator insight, September 5, 2014 11:02 PM

This looks like a very cool tools for recording, editing and sharing audio clips. H/T Nik Peachey.

JordiMarínba's curator insight, September 8, 2014 1:24 PM

Very usuful online Voice Recorder

Mª Jesús García S.M.'s curator insight, September 10, 2014 9:35 AM

No registration needed, that's nice!

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Public Relations & Social Media Insight | Scoop.it

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....


Jeff Domansky's insight:

@KevanLee's awesome list of 61 social media tools for small business that are easy, useful, and affordable (or free!).

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The Biggest Bullshit Job Titles in Tech | Valleywag

The Biggest Bullshit Job Titles in Tech | Valleywag | Public Relations & Social Media Insight | Scoop.it

|Last week, the chilling visage of David Shing was thrust upon the world. Equally horrific was his job title--"Digital Prophet." That's something you can be for a living? Yes, and there are plenty of other make-believe jobs out there, too.

Jeff Domansky's insight:

Shout out to Valleywag for calling out the stupidity of some of the uber cool job titles in technology. Who said a tech bubble is not imminent?

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scrignac jeanluc's curator insight, February 15, 2014 2:07 AM

oui

aanve's curator insight, February 15, 2014 11:00 PM

www.aanve.com

 

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Fifteen basic tech skills all entrepreneurs should have

Fifteen basic tech skills all entrepreneurs should have | Public Relations & Social Media Insight | Scoop.it
What are the baseline tech skills every entrepreneur should have before starting up? Here's a helpful checklist as a starting point for every small business entrepreneur.
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Don't Get Seduced by the Latest Social-Media Gadget | PR News

Don't Get Seduced by the Latest Social-Media Gadget | PR News | Public Relations & Social Media Insight | Scoop.it

The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators.

 

Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following:

- An average of 5 Tweets per second contain a Vine link.

- 4% of the top 100 tracked Vines is branded content.

- Weekends are the most popular time to share Vines.

- According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently.

 

On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”... 

Jeff Domansky's insight:

What's a PR/marketing pro to do? There's never a shortage of new technology and tools. The challenge is to pick and choose the right ones, at the right time, for the best results. And to recognize that not every technology or tool works for every company/product/service every time.

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Website Crash Resolved: More Crisis Lessons | The PR Coach

Website Crash Resolved: More Crisis Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

...After one day, my online presence was still out of action. Frustrating. Out of contact. And challenging because the technical solutions were far beyond my skills. I went to bed Friday night with no idea how long I’d be incommunicado and when or if my problem would be solved.

 

The next morning an 8:00 AM e-mail made my day. Bluehost tech support advised my site was now up and running again.

 

In less than 48 hours they had recovered and restored my websites and blog. That’s service! And that’s why they’ve been my web hosting provider since 2001.

 

The backup restored the blog to one week earlier. All that was lost were three blog posts, easily reposted, and a small number of PR Library archive articles.

Jeff Domansky's insight:

A happy ending to the website/blog crash and more crisis lessons.

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Why You'll End Up Wearing a Smart Watch | Gizmodo

Why You'll End Up Wearing a Smart Watch | Gizmodo | Public Relations & Social Media Insight | Scoop.it

People don't wear watches anymore. You'll look ridiculous. Why wouldn't you just use your smartphone instead? These are just some of the negative sentiments skeptics are spewing about smart watches, which are still very much in their nascent stage....

 

...Smart watches may seem like a dorky throwback now, but with so many companies working on new versions they have serious potential. Laptop Mag's Mark Spoonauer looks at five ways smart watches could impact your life. Not only are there some promising smart watches already available, including the Pebble and Martian Watch, but Samsung has confirmed that it is working on its own watch. Meanwhile, Apple reportedly has more than 100 people working on a curved-glass iWatch that runs iOS and Google is said to be working on its own high-tech timepiece....

Jeff Domansky's insight:

Timely perspectice...

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Here's How It'll Feel to Wear Google Glass

Here's How It'll Feel to Wear Google Glass | Public Relations & Social Media Insight | Scoop.it

Through a series of photos and videos, Google shared some more information about Project Glass early this morning... More than a catchphrase, "OK, Glass" is how the wearer will engage the headset, enabling it to listen to commands....

Jeff Domansky's insight:

Geek alert! How cool is this?

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11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas | Public Relations & Social Media Insight | Scoop.it

Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Other times, we come up with an idea out of nowhere and want to jot it down, or say it out loud into our phones before we forget it.
When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations.

Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools....

Jeff Domansky's insight:

Several familiar social media tools and a few new ones from HubSpot

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Lotte Schacht's curator insight, January 9, 4:12 AM

I'm trying béhance, it is easy to use and very visuel.

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How brands can survive digital disruption

How brands can survive digital disruption | Public Relations & Social Media Insight | Scoop.it

Digital technology has proven to be game-changer that most established parties don’t know how to deal with. Confronted by digitally fluent competitors, market leaders underestimate the degree to which they must adapt, and are left behind in a rapidly changing market.


How can established brands maintain or secure a competitive advantage alongside disruptive start-ups which seem to be dominating the digital landscape? This article puts forward the idea that what sets a company apart in the digital age cannot be found between a company’s walls. In this day and age, a successful brands establishes its competitive advantage by being structurally present in the life of the consumer....

Jeff Domansky's insight:

3 principles for a successful disruptive marketing strategy.

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