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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Public Relations & Social Media Insight | Scoop.it
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Jeff Domansky's insight:

All you need to know about keyword search terms and how to find the best ones for you.

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Marco Favero's curator insight, February 28, 8:04 AM

aggiungi la tua intuizione ...

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The Ultimate Guide To SEO Content Creation In 2015 - NoHatDigital.com

The Ultimate Guide To SEO Content Creation In 2015 - NoHatDigital.com | Public Relations & Social Media Insight | Scoop.it

I’ve been building SEO-driven, Adsense/Affiliate monetized sites for 4 years now. I’ve been through every Panda update and Penguin update. I've survived a lot of them, but I've been absolutely crushed by some of them as well. If getting crushed is how you learn, then I've learned a lot.

I started out building hundreds of microniche sites with content as cheap as $3/500 word article, to creating sites that received thousands of FB, Twitter, Reddit, and Stumble upon shares - even though my goal was solely to drive organic search traffic.

One article got over 100,000 likes on Facebook and millions of visitors. It cost me $30 to outsource and I made no effort to optimize it for social.

I don’t claim to be a content creation expert, but I’ve picked up a thing or two over the years, and this is the guide to SEO content creation I wish I had when I started....

Jeff Domansky's insight:

Nate Tsang offers valuable tips and lessons on creating content that helps you rank and get better search engine optimization.

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Nedko Aldev's curator insight, February 3, 3:15 AM

add your insight...

227
MediaVision's curator insight, February 3, 7:45 AM

Well worth a read. 

David Demko's curator insight, February 4, 1:18 AM

The Ultimate Guide To SEO Content Creation In 2015 - NoHatDigital.com http://sco.lt/...

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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Public Relations & Social Media Insight | Scoop.it

Google Webspam leader Matt Cutts is one of the most influential SEO advice sources. Before he took a voluntary temporary leave last July, he spent over 10 years giving detailed, precise, and sometimes lengthy explanations to many questions that businesses were asking. He recorded more than 500 videos to share his answers. So how can you sift through all that great counsel and find the ones valuable to you?


Click Consult created TheShortCutts.com, developing a brief summary of each video (sometimes just one word) and categorizing all of the videos, which makes it easy to search for topics. Over 50 videos fall under the website-content category and more than 30 address related aspects, so I decided to do that sifting for you and choose seven of the best to help as you plan your website content strategy....

Jeff Domansky's insight:

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Essential viewing and reading for social marketers. 10/10

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What You Need to Know About SEO Going Into 2015

What You Need to Know About SEO Going Into 2015 | Public Relations & Social Media Insight | Scoop.it
Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.

Here’s what you need to know about SEO going into 2015
Jeff Domansky's insight:

SEO has changed and so should your approach.

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Tirthpriya Banerjee's curator insight, January 19, 12:49 PM

Know what this new year made changes in SEO

Karim Cadi's curator insight, January 20, 5:58 AM

#SEO 2015 : quality and user experience are now key elements.

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Public Relations & Social Media Insight | Scoop.it

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.


There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search....

Jeff Domansky's insight:

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's chokehold.

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John Norman's curator insight, January 7, 6:57 PM

Seems there always an alternative. Whether you want to play by the big boys rules (ie Google) or run with the rest is the question. The only way "the rest" will have an impact is if the majority of user declare their support for more than the status quo. Most love a bit of the underdog!

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13 Must-Have Tools for Growth Marketers - SEMrush Blog

13 Must-Have Tools for Growth Marketers - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it
Every start-up needs to have some tactics for growth marketing, otherwise known as growth hacking.

The way to zero-in on where your company needs to focus their efforts is to take those mounds of data you’ve collected and find a repeatable method for growth. Use your creativity to look beyond the use of AdWords or SEO to find the nirvana of self-perpetuating marketing.

Growth isn’t something that is just handed to you — you can’t copy and paste another company’s method to apply it to your own. Therefore, check out my list of the 13 must-have tools that any growth marketer needs to be successful.
Jeff Domansky's insight:

Super list of social media tools to help you with your SEO.

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How does Google judge quality content?

How does Google judge quality content? | Public Relations & Social Media Insight | Scoop.it

Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?


Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.


Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.


For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content.


So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....

Jeff Domansky's insight:

If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10

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David W. Deeds's curator insight, November 30, 2014 9:49 AM

Good to know.

Marilyn Moran's curator insight, December 1, 2014 8:16 PM

Good points and tips here on producing quality content that will make the search engines happy.

Christine Donalies's curator insight, December 2, 2014 9:54 PM

5 factors to produce quality ranking content for Google as of November, 2014

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How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.


While this may very well be true to a certain extent, it’s important to always keep your end goal in mind, and worrying about traffic shouldn’t be your stopping point. There are other ways to increase revenue that also need your time....

Jeff Domansky's insight:

Don't try to reach everyone! Robyn-Dale Samuda of InboundJunction says you should focus your social media and SEO on direct customers to increase revenue.

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WebTech Group's curator insight, November 25, 2014 8:01 AM

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Public Relations & Social Media Insight | Scoop.it

Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)


Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic....

Jeff Domansky's insight:

Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

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The Blogger's Simple SEO Checklist | Kapost Content Marketeer

The Blogger's Simple SEO Checklist | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it
If you’re a blogger today, you don’t have to be an optimization expert. But you can’t afford to ignore SEO.

What’s the point of creating content if no one will ever find it?

Search is the #1 traffic-driver to content sites, beating social media by more than 300%. Yet 75% of users never scroll past the first page.

Implementing basic SEO best practices isn’t rocket science. Check the following boxes, and you’ll be good to go.
Jeff Domansky's insight:

Practical checklist for SEO in your blogging.

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rodrick rajive lal's curator insight, November 9, 2014 11:34 PM

A very informative article, got to learn a lot more about increasing the reach of my blog posts.

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7 Indispensable (and Free!) Website Graders

7 Indispensable (and Free!) Website Graders | Public Relations & Social Media Insight | Scoop.it

I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in.


I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with the 12 website graders, content scores, and social media ratings that you see below. Take them for a spin, and let me know which ones are most beneficial for you and your content!...

Jeff Domansky's insight:

Kevan Lee shares a list of the best website graders and content scores to help you fine-tune your marketing and track the impact of your content.

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Best Free SEO Tools | Social MediaExplore Today

Best Free SEO Tools | Social MediaExplore Today | Public Relations & Social Media Insight | Scoop.it

Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:

Jeff Domansky's insight:

Cool tools for better SEO results.

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sptechrao's curator insight, October 29, 2014 2:22 AM

Spraotechnologies.com provides SAP ABAP training with best faculties on real time projects. Sp Rao Technologies is a Best SAP ABAP Faculty in Hyderabad which offers SAP Courses, Certification and placements. We give the best among the SAP ABAP Institutes in Hyderabad.

High-End Seo's curator insight, November 2, 2014 4:23 PM

always eager to help

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Everything you need to know about improving your local SEO | Harrison Mann

Everything you need to know about improving your local SEO | Harrison Mann | Public Relations & Social Media Insight | Scoop.it

Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,


While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.


But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...

Jeff Domansky's insight:

Richard Barker offers tips on how to plan and get results for local SEO.

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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Public Relations & Social Media Insight | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Jeff Domansky's insight:

Very useful post on SEO and content marketing.

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Dean Ryan G. Martin's curator insight, February 21, 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

Union des OT en Libournais's curator insight, February 27, 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)

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Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update

Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update | Public Relations & Social Media Insight | Scoop.it

Google is widely expected to soon rollout a major update to its ranking algorithm that will impact results for searches carried out on mobile devices.

This guide will take you step by step, through all of the actions necessary to become fully compliant with all of Google’s Mobile SEO and Mobile Usability requirements.

According to Stat Counter, in December 2014, mobile searches accounted for 32% of all searches made globally.

This update is therefore likely to have a major impact on most websites and on the search engine landscape....

Jeff Domansky's insight:

Google's next algorithm update is expected to negatively impact websites that are not mobile-friendly. This report is essential reading to help you get your website mobile ready. Critical reading for marketers. 10/10

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Top 8 SEO Trends and Techniques for 2015

Top 8 SEO Trends and Techniques for 2015 | Public Relations & Social Media Insight | Scoop.it

Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example.


Yet, the way we look at these old methods may be a little different.

- Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you’ll need to become a proven “thought leader” and answer people’s most pressing questions.

- Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time.

- Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog.Today, we discuss 8 SEO trends to look out for as you build your marketing plan for 2015....

Jeff Domansky's insight:

Many of the SEO techniques we've been using for years are still worthy of our marketing dollars. Yet, the way we look at these old methods may be a little different. Here are the top 8 SEO trends for 2015.

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Lori Wilk's curator insight, January 19, 4:45 PM

I loved this article. I agree that you'll need #video to be competitive 

in 2015

YEAH! Local's curator insight, January 21, 6:45 PM

Mandy McEwen goes a little deeper hear then most about SEO for 2015.


1) Mobile is still the big topic.  Make sure your site is mobile responsive and can be seen on any phone or tablet with ease.


2) One High quality backlink is bettter than hundreds on non-relevant sites.  Want to see what your competitors are doing?  Use SEMrush.com to search the keywords and links your competitors are using to rank.


3) I am not sure I agree with Google not being the end all be all in SEO.  Until we get more traffic from the other search engines I think Google still is the one to worry about.


4) I believe exact match keyword ranking won't be as important as the ROI of having your site that ranks for that keyword making you money.  People are getting more detailed in there search and you.


5) Aim for more social engagement.  Put out great content that is optimized for your social media platform of choice.


6) We have been preaching using video for a while now and our company uses it for all our clients on a monthly bases.  Once the video is made make sure to optimize it to rank for the chosen topic.


7) Simplify your website to convert and give visitors a better experience.


8) Lastly don't overlook quality in your work.  It takes time to build and produce great content. Don't push out content just for the sake of it.


Check out the infographic as well.

Fayçal's curator insight, January 26, 6:41 AM

#SEO

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Good Content Is The New SEO. Now What?

Good Content Is The New SEO. Now What? | Public Relations & Social Media Insight | Scoop.it

Content is the new SEO. We said it, numerous other top sources (like Huffington Post and Neil Patel of Quick Sprout) have said it, and now Rand Fishkin of Moz is talking about it in his latest video.


Via Antonino Militello, Guillaume Decugis
Jeff Domansky's insight:

What's ahead content and SEO? Plenty to pay attention to.

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Lori Wilk's curator insight, January 14, 8:43 AM

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

Deanna Dahlsad's curator insight, January 14, 5:34 PM

See also: Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Chuck Taylor's curator insight, January 15, 12:42 PM

Content seems to be the theme for 2015

 

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Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Public Relations & Social Media Insight | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....

Jeff Domansky's insight:

Useful guide to content marketing and SEO.

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Jeff Domansky's curator insight, December 21, 2014 2:42 PM

Useful guide to content marketing and SEO.

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The Four SEO and Marketing Pillars of Online Business

The Four SEO and Marketing Pillars of Online Business | Public Relations & Social Media Insight | Scoop.it

There are four basic elements to optimizing your online business for sales, success and conversion.

- Engaging Content that converts visitors in to loyal fans

- A technically efficient and fast website

- Outreach or Social Media that makes contact with potential customers or clients

- Building Links and Networks across your industry...

Jeff Domansky's insight:

SEO and Internet Marketing. How do they combine to Grow your Business Online? Download the free Check list and put it in to action on your website.

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Marco Favero's curator insight, November 30, 2014 5:54 AM

aggiungi la tua intuizione ...

Experienceexchange's curator insight, November 30, 2014 8:54 AM

If you have a Online Business or thinking of starting one, read this article! (Isabelle)

Chuck Taylor's curator insight, December 1, 2014 9:33 AM

Some good basic reminders

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Google Launches Mobile-Friendly Site Testing Tool - Search Engine Journal

Google Launches Mobile-Friendly Site Testing Tool - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Today Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site.


In case you’re wondering why it’s important to meet Google’s mobile-friendly criteria, it’s because they’re adding a “mobile-friendly” label in its search results next to sites that pass this criteria.


Since this is a brand new addition, there’s no way to know how it will affect click-through rate, but I think it’s a safe bet that mobile searchers are going to visit a page labeled “mobile-friendly” before visiting a page without that label.Here’s another big reason why it’s important for your site to meet Google’s criteria — it may impact your rankings....

Jeff Domansky's insight:

Even more important evidence that mobile matters to your website and your business. Essential reading for marketers. 9/10

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Public Relations & Social Media Insight | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
Jeff Domansky's insight:

Great SEO advice from Neil Patel.

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Gerard Downey's curator insight, November 24, 2014 7:02 PM

How to best setup your landing pages for local seo 

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Simple Tips To Set The Stage For Local SEO In 2015

Simple Tips To Set The Stage For Local SEO In 2015 | Public Relations & Social Media Insight | Scoop.it
The year is almost over, and many businesses are starting to look forward to 2015 and discuss their marketing plans. Luckily, David Mihm, the local search guru at Moz, just released his annual Local Search Ranking Factors survey, which helps give us local marketers more insight into which ranking factors matter the most.

The survey shows a definite shift toward more traditional web ranking factors. Last year’s Local Search Ranking Factors survey had Google Places and Citations weighted heavily, but this year’s study shows that on-site signals and links are the most powerful factors.

This shift is consistent with Google’s recent local ranking algorithm update, Pigeon. Many Local SEOs claimed they weren’t hit by Pigeon – but it’s more likely that, because they took a more wholesome approach to local SEO, their sites simply had more authority to begin with.
Jeff Domansky's insight:

Here's how to get your is SEO sizzling.

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Public Relations & Social Media Insight | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.

So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.
Jeff Domansky's insight:

Neil Patel compares SEO today was what it used to be and comes up with some valuable tips to get better results from your content.

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dave@zudepr's curator insight, November 8, 2014 7:30 AM

Interesting.

Marco Favero's curator insight, November 8, 2014 10:01 AM

aggiungi la tua intuizione ...

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How Much of Your Blog Post Do People Actually See?

How Much of Your Blog Post Do People Actually See? | Public Relations & Social Media Insight | Scoop.it

...How to Write Ridiculously Persuasive Landing Pages is one of our best performing blog posts this year. (And it was published this month!)


Once again, popularity is no indication of user engagement. In fact, because this was a longer post, fewer people made it to the bottom than our previous example. This makes the slide-in CTA even more important, as if we’re not capitalizing on our best performing content, our strategy would have major holes in it....

Jeff Domansky's insight:

Ever wonder how much of your blog posts your readers actually see? Check out this data to learn more. Great social marketing and optimization case studies. Highly recommended 9/10

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14 Alternatives to Google Analytics

14 Alternatives to Google Analytics | Public Relations & Social Media Insight | Scoop.it

Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available.


Here is a list of analytics tools to help you collect and measure your customer data. Some of these applications are general analytics programs, akin to Google Analytics, to quantify traffic. Other applications look at specific aspects of the customer and should be used in conjunction with a general analytics program....

Jeff Domansky's insight:

14 social media measurement tools you should consider. A useful resource for social marketing.

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Chethan Thimmappa's curator insight, October 27, 2014 1:36 AM

Pewit works great! Its an open source project and free!

Jodi Dichter Kaplan's curator insight, October 27, 2014 8:24 AM

It is so IMPORTANT to chart where you are and where you are headed in business.  Analytics are a necessary tool for todays businesses. Peak Reputation, Inc will help you chart and plan effectively and efficiently. #PeakReputation #Brandloyaltythroughmarketing