Public Relations ...
Follow
Find tag "SEO"
248.6K views | +22 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Public Relations & Social Media Insight | Scoop.it

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.


Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.


A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....

Jeff Domansky's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

more...
massimo facchinetti's curator insight, Today, 2:38 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Scooped by Jeff Domansky
Scoop.it!

5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom

5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom | Public Relations & Social Media Insight | Scoop.it

Original research means you’re doing all the work yourself, which makes it both a strength and a weakness of the strategy. It’s a strength because no other companies or individuals have sought to engage in this research before, but it’s a weakness because it takes significant time (or money, or both) to conduct this research. Some research ventures take months of careful planning and execution and hours of compiling to generate meaningful statistics.


Fortunately, you don’t have to commit to that level in order to create a solid, well-researched whitepaper. There are alternatives you can use to conduct the research necessary for a reasonable whitepaper without spending all your marketing budget or wasting countless hours of time...

Jeff Domansky's insight:

Whitepapers are some of the most valuable types of content you can produce.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Public Relations & Social Media Insight | Scoop.it

Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.


I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.


I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.


How? Create the best damn content out there. There are no secrets at this point.


Considering organic search still makes up about 64% of referral traffic, it’s worth it....

Jeff Domansky's insight:

You might not want to hear this... ...but the fact is that your content may not deserve to rank #1 in search engines. Neil Patel shares how to rank better.

more...
Brian Chaulk's curator insight, July 26, 9:38 AM

Content marketing is a must. Good content marketing is vital. 

John Grant's curator insight, July 26, 3:22 PM

#seo

Scooped by Jeff Domansky
Scoop.it!

The BIG List Of SEO Tools: 200+

The BIG List Of SEO Tools: 200+ | Public Relations & Social Media Insight | Scoop.it
ll SEOs need tools to effectively do their job and give their clients results.


But with all the SEO tools out there, how can you possibly keep track of them all?


Luckily, we’re here to help!


We’ve brought together a massive list of over 200 of the best SEO tools, including links to the website, a short description, function, and whether or not it is free/paid....

Jeff Domansky's insight:

Very useful list of 200 SEO tools from Dave Schneider at Ninja Outreach

more...
Jeff Domansky's curator insight, June 26, 7:09 PM

Very useful list of 200 SEO tools from Dave Schneider at Ninja Outreach

Scooped by Jeff Domansky
Scoop.it!

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Beyond Responsive Design: How to Optimize Your Website for Mobile Users | Public Relations & Social Media Insight | Scoop.it

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.


Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it.


Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”


Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....

Jeff Domansky's insight:

Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile. Good tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Public Relations & Social Media Insight | Scoop.it

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.

However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):...

Jeff Domansky's insight:

Useful content marketing tips for better SEO with Google's new mobile algorithm.

more...
Susan Anderson's curator insight, June 6, 3:45 PM

Not sure about #1 (most of my firm's clients are asking for longer and longer content). Or, #4 ("consider"???). But this is a good bit of advice anyway.

Local Network's curator insight, June 9, 1:03 PM

Optimized Marketing

Jane Gardner's curator insight, June 16, 5:04 PM

Need to be aware of Google's algorithm while you are creating your content! 

Scooped by Jeff Domansky
Scoop.it!

5 Things You Need to Know About Google's Mobile Changes | Convince and Convert

5 Things You Need to Know About Google's Mobile Changes | Convince and Convert | Public Relations & Social Media Insight | Scoop.it
There are two major changes at play in Google’s recent move to favor mobile:

First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king. Here are the five most important things you need to know to stay ahead of the game—and hopefully alleviate some fears.
Jeff Domansky's insight:

Don't panic, just cover the basics for mobile responsiveness.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Is SEO Simply Good Writing? | @MarkWSchaefer

Is SEO Simply Good Writing? | @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

So, instead of focusing on the popular SEO practices of the day, I doubled down on highly valuable content. It turns out that was the correct strategy. Every single algorithmic change Google has implemented between 2008 and today has rewarded my content-centric approach and torpedoed the SEO link wrestling game.


Now, everybody is catching up to that reality. SEO is turning to content creation as a means to their end. An SEO professional recently remarked to me what a great job I was doing with SEO. I protested. “I don’t have a systematic strategy,” I said. “I’m just producing great content.”...

Jeff Domansky's insight:

Mark Schaefer built his business on quality content and ignored SEO tricks and tweaks.

more...
Marco Favero's curator insight, April 24, 10:57 AM

aggiungi la tua intuizione ...

SageRave of Get Custom Content's curator insight, April 24, 11:08 AM

A good question for new and experienced writers, alike.

Scooped by Jeff Domansky
Scoop.it!

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update | Public Relations & Social Media Insight | Scoop.it

What's the new algorithm update about? It will use mobile-friendliness as a ranking signal -- if your website isn't mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 

So if you want to make sure that you're prepared for this change, keep on reading. We'll dive into more details on what the update will entail and give you some tools to help diagnose your site's mobile-readiness....

Jeff Domansky's insight:

Hubspot offers valuable advice to help you get ready for Google's next algorithm update. If your website isn't mobile-friendly, your search rankings could suffer.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

2015 Stats to Inspire Your Content Marketing Strategy

2015 Stats to Inspire Your Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Although content marketing has attracted SEO experts everywhere, 2015 will be the year when it will play a huge role in digital marketing. This is in part due to Google’s insistence on high quality content (as well as its inclusion in ranking factors); but also because this is what users today value most.


For all its glory, it’s surprising that many businesses don’t know to leverage it.


Wyzowl recently conducted a survey on content marketing and its usage. Respondents were mainly from the Advertising and Marketing sector, between the ages of 25 and 54. Now if you haven’t amped up your game, or you still don’t have concrete content marketing plans; let these numbers pull you out of your funk....

Jeff Domansky's insight:

Beautiful stats? Well, useful leading to beautiful SEO LOL.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Beginners Guide To WordPress SEO

The Beginners Guide To WordPress SEO | Public Relations & Social Media Insight | Scoop.it

It’s a no-brainer then that besides writing “epic” content, and following the rules of “engagement” online, you must optimize your WordPress blog (you’re using WordPress as your CMS, arent’ you?) to rank well in search engines. Why?


Thousands, maybe hundreds of thousands of relevant visitors that might find your content incredibly useful would be lost.In this post, I walk you through some simple yet key steps tooptimize your blog for search engines so you can attract more traffic to your website, and keep it....

Jeff Domansky's insight:

Want to know how to optimize your WordPress blog for SEO? It's easy with this beginners guide to WordPress SEO.

more...
Enric Hill's curator insight, March 18, 2:48 AM

Afegeix el teu visió ...

Nedko Aldev's curator insight, March 18, 3:00 AM

 

106
Neeraj Kumar's curator insight, March 30, 3:22 AM

Very useful for new @wordpress users...

Scooped by Jeff Domansky
Scoop.it!

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Why Journalists Are Outranking Marketers in Search (And How We Can Compete) | Public Relations & Social Media Insight | Scoop.it

But do content-driven brands skew closer to publications or are their marketing roots still showing? We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches.

Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria, and the factors that impact search results shift by topic and keyword. For example, influencing page and domain authority is like steering an ocean liner: It’s doable, provided you’re not in a hurry. Thus, for the purposes of our analysis, we paid particular attention to the recency, content structure, and post quality -- factors largely within the publisher’s span of control (though because the weighting of each is constantly adjusted by machine-learning, we kept our analysis broad stroke and directional)....

Jeff Domansky's insight:

Hubspot compares news sites with marketing sites and comes up with strategies and tactics that can help content marketers compete more effectively.

more...
Susan Melgren's curator insight, March 12, 2:48 PM

"It’s tempting to get distracted by speculation surrounding the latest SEO algorithm update, but remember that the core principles have gone largely unchanged. Content quality, depth, and freshness are still the pillars for effective search strategies while a strong distribution channel can help accelerate success."

Scooped by Jeff Domansky
Scoop.it!

Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Public Relations & Social Media Insight | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Jeff Domansky's insight:

Very useful post on SEO and content marketing.

more...
Dean Ryan G. Martin's curator insight, February 21, 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

Union des OT en Libournais's curator insight, February 27, 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)

Scooped by Jeff Domansky
Scoop.it!

How Do You Rank on Google?

How Do You Rank on Google? | Public Relations & Social Media Insight | Scoop.it

Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.


In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.


"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile  devices continues to grow, it will be interesting to see what effect this has on the rankings.


"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...

Jeff Domansky's insight:

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

more...
massimo facchinetti's curator insight, Today, 2:33 AM

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

Scooped by Jeff Domansky
Scoop.it!

2015 Online Marketing Industry Survey

2015 Online Marketing Industry Survey | Public Relations & Social Media Insight | Scoop.it

Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.


Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...

Jeff Domansky's insight:

Social marketing survey highlights trends.

more...
socialmediacombo's curator insight, July 30, 10:01 AM

Social marketing survey highlights trends.

Luigi Cangiano's curator insight, July 30, 11:56 AM

Social marketing survey highlights trends.

Scooped by Jeff Domansky
Scoop.it!

How SEO is Stealing PR Business : A Case Study

How SEO is Stealing PR Business : A Case Study | Public Relations & Social Media Insight | Scoop.it

By adding in the content part of their offering they make an excellent case to the client for having an ongoing billable relationship rather than simply overhauling the SEO as a one-off project and then moving on.


But it means an SEO agency is getting work which might otherwise have gone to a communications or marketing company. This is the heart of the issue....

Jeff Domansky's insight:

Paul Sutton highlights an interesting dilemma and PR case study where the SEO industry is making a real effort to take a slice of the PR pie. In this case study, one comms professional reveals how she's fighting for her life.

more...
Marco Favero's curator insight, July 23, 6:44 AM

aggiungere la vostra comprensione ...

Scooped by Jeff Domansky
Scoop.it!

9 Important SEO Lessons from Old School PR - SEMrush Blog

9 Important SEO Lessons from Old School PR - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO.


When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice. You can learn a lot about it from the histories of advertising, copywriting, word-of-mouth, print marketing – even old school press relations. Here are a few lessons today’s SEOs can learn from the PR execs of old....

Jeff Domansky's insight:

Good post on the evolution of PR and SEO and how they can work together well.

more...
Marco Favero's curator insight, June 18, 7:58 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Google: More Searches on Mobile than on Desktop - SEMrush

Google: More Searches on Mobile than on Desktop - SEMrush | Public Relations & Social Media Insight | Scoop.it

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.


Google’s Response to the Rise of Mobile Search


Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.


In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....

Jeff Domansky's insight:

Google’s latest changes to its AdWords system offers users information on items they are considering rather than links.

more...
Jim Thomas's curator insight, June 4, 11:14 AM

More evidence that shopping on mobile devices is the trend and the big players are helping it along. Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience. In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are.


Mobile Device Entrepreneur, web site just updated: http://bit.ly/1pcQW87

Scooped by Jeff Domansky
Scoop.it!

Visual History of Google Algorithm Updates

Visual History of Google Algorithm Updates | Public Relations & Social Media Insight | Scoop.it
Curious how the latest change stacks up against previous Google algorithm changes? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.
Jeff Domansky's insight:
See how Google's major algorithm changes have impacted SEO over the years.
more...
Rosemary Burnett's curator insight, May 15, 2:16 AM

Very interesting look at the changes to Google algorithms from 2012 -2015 particularly a preference for long form content, full question searches and of course the most recent - mobile friendliness of sites.  RB.


Visit www.sitecontent4u.com for the latest in Technology News!

Scooped by Jeff Domansky
Scoop.it!

How to Avoid a Google Penalty | Neil Patel

How to Avoid a Google Penalty | Neil Patel | Public Relations & Social Media Insight | Scoop.it

Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.

To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do....

Jeff Domansky's insight:

Neil Patel's tips for avoiding Google SEO penalties are definitely worth studying.

more...
Jack Later's curator insight, May 4, 5:40 PM

I read this,  It is perfect stuff!

Zahid Haroon Javali's curator insight, May 4, 10:43 PM

SEO content is easy if you follow the rules and avoid being penalised by Google. To begin with, go for quality and don't stuff your posts with keywords. Just two will do.

Scooped by Jeff Domansky
Scoop.it!

Does URL Structure Even Matter? A Data Driven Answer

Does URL Structure Even Matter? A Data Driven Answer | Public Relations & Social Media Insight | Scoop.it

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings.

The real question is, does your URL structure even help with your overall traffic? To answer this question, I decided to do a bit of research to help you make a data-informed decision....

Jeff Domansky's insight:

Just the URL facts from Neil Patel. And they're key to higher SEO. Recommended reading. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Subtle Changes ThatImpact Your Search Rankings | SEJ

5 Subtle Changes ThatImpact Your Search Rankings | SEJ | Public Relations & Social Media Insight | Scoop.it
There are clear markers websites use to help search engines find them easily. These markers keep getting updated regularly – some become obsolete, like Google Authorship – while new ones make their appearance every few months.Let’s take a look at some subtle markers on your website that directly, if not explicitly, contribute to your search rankings these days....
Jeff Domansky's insight:
How responsive design, reviews & ratings, social engagement, HTTPS, and intelligent use of images can push up your search rankings on Google SERPs.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

SEO best practices — 17 tips to seriously improve SEO

SEO best practices — 17 tips to seriously improve SEO | Public Relations & Social Media Insight | Scoop.it
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level....
Jeff Domansky's insight:
Seriously simple, and useful SEO tips. Highly recommended. 9.5 / 10
more...
Sasha-Shae's curator insight, March 20, 10:12 AM

Great read!

Jeff Domansky's curator insight, March 20, 1:34 PM

Seriously simple, and useful SEO tips. Highly recommended. 

Scooped by Jeff Domansky
Scoop.it!

Complementary Marketing: The Intersection of SEO and Content Marketing

Complementary Marketing: The Intersection of SEO and Content Marketing | Public Relations & Social Media Insight | Scoop.it

Today I want to talk about two of my favorite online marketing disciplines: SEO and content marketing.

I’ve had a breadth of experience in both, as I spent years as an SEO before I transitioned into content marketing.

Let’s look at three specific examples of how SEO can improve content marketing, across all stages of a campaign....

Jeff Domansky's insight:

When SEO and content marketing work together, the results are powerful.

more...
Scooped by Jeff Domansky
Scoop.it!

How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Public Relations & Social Media Insight | Scoop.it
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Jeff Domansky's insight:

All you need to know about keyword search terms and how to find the best ones for you.

more...
Marco Favero's curator insight, February 28, 8:04 AM

aggiungi la tua intuizione ...