PR CEOs Agree Ethics, Transparency Key to Successful Communications | Hypertext | Public Relations & Social Media Insight | Scoop.it
Digital Discussions with Aedhmar. Aedhmar Hynes, CEO of Text 100, discusses some of her takeaways from a recent PR Week roundtable hosted in NYC.

 

As these leaders looked ahead to the future of the industry, they all agreed – the road ahead is paved for success, not just because of the way social media and digital tools have evolved the way we build relationships, but because of the changes happening in society. A corporation’s greatest asset is its reputation – and in a world where transparency is of utmost importance to the social consumer and other stakeholders, communications is in a strong position to lead the way....