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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15 PR agency soundbites for your PowerPoint deck

15 PR agency soundbites for your PowerPoint deck | Public Relations & Social Media Insight | Scoop.it

PRWeek's Global Agency Report launches on April 27: Here is a sneak preview of the trends agency bosses identified as defining 2014 and shaping the year ahead....

Jeff Domansky's insight:

What's ahead in public relations? 15 PR agency soundbites for your PowerPoint deck from PR Week.

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10 Top-Notch Hashtags to Follow to Bone Up on PR | Cision

10 Top-Notch Hashtags to Follow to Bone Up on PR | Cision | Public Relations & Social Media Insight | Scoop.it

If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up on public relations. Here are some of the best hashtags to follow and use, along with why they’re so great.

Jeff Domansky's insight:

#PR #PRtips #you #can #use ;-)

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Why Public Relations And Media Relations Don't Mean The Same Thing Anymore

Why Public Relations And Media Relations Don't Mean The Same Thing Anymore | Public Relations & Social Media Insight | Scoop.it

“Today PR often encompasses everything from social media to content marketing andeven native advertising in some cases,” says Rebekah Iliff, chief strategy officer ofAirPR, the PR marketplace and technology platform.


While once the stepchild to its more glamorous sibling advertising, PR today can in fact far surpass the performance of advertising thanks to its ability to turn more traffic into leads.


For example, AirPR's data show that PR generates conversion rates 10 to 50 times that of advertising conversions.ahead


A recent Nielsen-inPowered study showed that earned media--which is just a fancy word for PR--is more effective than branded content at all stages of the purchase funnel.  If you...

Jeff Domansky's insight:

Call me. Just don't call me PR. ;-)

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CIA launches Twitter account: Mission impossible? | The PR Coach

CIA launches Twitter account: Mission impossible? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Imagine you work for the Central Intelligence Agency?


Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment:


Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account....

Jeff Domansky's insight:

What would you be looking out for if you managed the launch for the new CIA Twitter account? 17 tips to guide you.

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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.


Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers....

Jeff Domansky's insight:

If you're a marketer, these stats show why your brands needs to dominate social media. 

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Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin

Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin | Public Relations & Social Media Insight | Scoop.it

Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary":


VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.

Jeff Domansky's insight:

Smart content marketing keeps Virgin Atlantic flying high and connected with customers.

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | Public Relations & Social Media Insight | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....


But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....

Jeff Domansky's insight:

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

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PR is the MVP of Super Bowl Advertising - Journalistics

PR is the MVP of Super Bowl Advertising - Journalistics | Public Relations & Social Media Insight | Scoop.it

Brands and advertising agencies get all the credit for Super Bowl ads, but it's the PR teams behind the ads that should get the MVP trophy.


...It really is the Super Bowl of advertising (and PR, and social media, and search engine marketing, and insert other marketing disciplines). So while the ad agencies get all the credit for coming up with the actual ideas (though many of the ideas for this year once again revolve around getting ideas from creative consumers like you and me – Doritos and Coca-Cola both tapped the wisdom of crowds for their spots), the PR teams deserve equal praise for making those 30-seconds last for a couple of weeks....

Jeff Domansky's insight:

Why PR is the locker room marketing MVP.

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Victoria Aupont's curator insight, February 4, 2014 4:44 PM

This blog article was about the PR side of Super bowl advertising and how PR teams are not recognized and praised for the marketing of the commercials like the ads agencies. PR teams participates in creating buzz for a commercial before and during air time. They create the anticipation and excitement for the ads since big brand commercials play a huge role in the Super Bowl experience. This is also a new trend because a few years ago viewers had to wait during commercial breaks the day of the Super Bowl to see the ads.


PR teams deals with early conflicts of controversial advertising of an ad not ad agencies. For example, Soda Stream commercial got rejected by CBS to air on Super Bowl day. This is because Soda stream was taking cheap shots at two of the Super Bowls biggest advertisers which are Coca- Cola & Pepsi. Their advertisements exemplify the benefits of making pop at home instead of buying the pop from the stores which can cause huge issues with competitors.


According to Adventures in Public Relations, there are four ways of measuring success in public relation practices: inputs, outputs, outcomes and relationships (pg 16). The ad agencies produce the inputs (commercials) while PR teams handle the outputs and negatively affected outcomes from the ads. When handling a negative outcome PR team may ask themselves do the outcomes suggest a future course of action? Depending on the type of negativity received from an ad, PR teams would have to conduct crisis management so a brand won’t lose their credibility or loyal consumers.  


The PR team also handles the social media aspect of the super bowl ads. Social media is a way for viewers to express their feelings and thoughts about the commercials. Crowdtap is a website where brands can learn, form ideas and market with their consumer’s on-demand. They polled 1,000 men and women to understand the relation of social media and the super bowl advertising before, during, and after the game. According to their findings, 67.4% of viewers will likely post about superbowl ads on social media during the game. 62.2 % of viewers will re watch ads after the super bowl and 73% people said after the Super Bowl they are more likely to like or follow brands than teams.


I think that PR teams should get the recognition that they deserve because they play a big role just as the ad agencies do. Without the PR team ad agencies would have to pick up multiple tasks that do not fall under their specialty. PR teams help brands win the competition of the best Super Bowl commercial with heavy promotion of ads.

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15-Seconds Blog: Safeway Bags Some Bad Publicity

15-Seconds Blog: Safeway Bags Some Bad Publicity | Public Relations & Social Media Insight | Scoop.it

Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918.  The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway.  Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.

One of the employees about to get canned -- a young fellow named Steve Yamato --  made a humorous SciFi video which showed dragons, monsters, asteroids etc squashing Dominick's employees and he titled the mini flick: "Thanks Safeway."  Then he posted it on YouTube.

When Yamamoto arrived for his last day of work -- he was told that he was suspended.  Huh?  He (and 6600 other people) were going to be cashiered anyway - but Safeway decided to mop the floor with him as an example for remaining employees perhaps...

Jeff Domansky's insight:

Safeway gets some well-deserved bad PR!

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Lori Wilk's curator insight, December 31, 2013 8:21 PM

What a difference a blog makes.....

Peinture Deco's curator insight, January 1, 2014 2:35 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Elsie Whitelock's curator insight, January 3, 2014 9:48 AM

Social Media is available to EVERYONE!

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Real-Time Social Media Creative Marketing and PR

Real-Time Social Media Creative Marketing and PR | Public Relations & Social Media Insight | Scoop.it

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation.


...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines.


News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....

Jeff Domansky's insight:

Read how Edelman and Golin-Harris are innovating in PR with strong content marketing efforts using social media channels, a brand journalism newsroom and more.

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Phillip Newsome's curator insight, October 18, 2013 3:26 PM

Today branding agencies must operate like news rooms, monitoring developing stories as they develop and updating audiences on their client's POV.

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How To Pitch To The Press: The 8 No-Fail Strategies

How To Pitch To The Press: The 8 No-Fail Strategies | Public Relations & Social Media Insight | Scoop.it

PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly,


She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done.


She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me.


I wrote back that she had won the jackpot.....

Jeff Domansky's insight:

No excuse for poor pitching practice. These tips are basic but they will help you get your story into the media.

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Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser

Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser | Public Relations & Social Media Insight | Scoop.it

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

We ask because, before today, we’d never heard of JetBlue Airways chairman Jeff Peterson. But now we don’t just know who he is—we know that he has some ideas about how to make his industry more efficient. You can see by the numbers that his LinkedIn post on “A Common Sense Solution to Slow Airline Boarding” has been quite successful....

Jeff Domansky's insight:

Gut instinct says Influencer program is smart PR and reputation management. Sure, if you're not shilling, spinning or shouting (marketing).

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Rim Riahi's curator insight, October 9, 2013 11:42 PM

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

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PR pro: Don’t call us marketers

PR pro: Don’t call us marketers | Public Relations & Social Media Insight | Scoop.it
An op-ed from The Huffington Post draws clear lines between the marketing and PR fields, but the reality is those distinctions are getting blurrier.


...PR people shouldn’t be offended by being perceived as marketers any more than marketers should be offended by being seen as public relations pros. We should all recognize that the lines are blurred in the new paradigm—it’s only when the efforts are coordinated that the best things happen.

Jeff Domansky's insight:

Nice counterpoint by Kevin Allen at PR Daily to the HuffPost article by Brian Kilgore (following scoop).

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Jared Hill's curator insight, October 8, 2013 10:00 AM

Well explained.  Helps people differentiate us from the marketers

Erika Kettlewell's curator insight, September 7, 2014 10:13 PM

I think this article does a good job of explaining that even though PR and advertising are different we still all work together to create the final outcome.

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The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries | Public Relations & Social Media Insight | Scoop.it

Amid widespread year-on-year increases across the US, three regions in particular saw notable spikes in median salary compared with last year.

The Northeast region saw a 12.9% hike (from $91,000 to $102,700); The Central region increased 21.2% (from $78,000 to $94,500); and the Plain States rose 9.8% (from $76,500 to $84,000).

Industry leaders from each region shared their explanations for these boosts...

Jeff Domansky's insight:

Good snapshot of PR salaries and trends.

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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | Public Relations & Social Media Insight | Scoop.it

Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity.


On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots!


When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....

Jeff Domansky's insight:

Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

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6 Ways Content Marketing Has Changed Public Relations | TheNextWeb

6 Ways Content Marketing Has Changed Public Relations | TheNextWeb | Public Relations & Social Media Insight | Scoop.it

Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible....


What PR practitioners found was four key elements to getting their stories out there:

  1. Tell a story
  2. Help journalists stand out among their competitors
  3. Create captivating content that customers and journalists are going to find valuable
  4. Do extensive research to find where the audiences are, and distribute your content there


In other words, they began doing content marketing. There are several other ways content marketing has changed the way we “do PR.” Here are a handful of examples:...

Jeff Domansky's insight:

Is it PR or content marketing?

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Six PR Insights from the Pew Research Center’s State of the Media 2014

Six PR Insights from the Pew Research Center’s State of the Media 2014 | Public Relations & Social Media Insight | Scoop.it

The Pew Research Center’s annual State of the News Media should be required reading for PR professionals.


While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track.


I’ve highlighted six points with relevance to business communicators along with my commentary....

Jeff Domansky's insight:

Valuable insight from Pew Research Center AND Lou Hoffman.

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The future of social media marketing | PR Daily

The future of social media marketing | PR Daily | Public Relations & Social Media Insight | Scoop.it
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.


Social networks and social media are changing rapidly, and it’s no longer about the network. It’s about convergence.


My wacky, brilliant, and ruggedly handsome colleague Aaron Perlut calls this “triangulation”—the use of PR, search, and social to move the needle.


Many also talk about this as the paid, owned, and earned approach. I dub it convergence.


The time when all of these practices come together and require us, as communicators, to know, use, and maximize our use of all of them....

Jeff Domansky's insight:

Scott Gulbransen shares why convergence is the future for PR and social marketing.

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Guess what content converts buyers best? | The PR Coach

Guess what content converts buyers best? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans.


According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered:


“Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...

Jeff Domansky's insight:

If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.

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How a small family business pulled off one of the greatest successes in YouTube history | Schaefer Marketing Solutions

How a small family business pulled off one of the greatest successes in YouTube history | Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

TThe story of how a small family business pulled off one the biggest successes in YouTube history....


..We had to scale a content marketing effort quickly and decided that Stephen’s primary source of “rich content” would be video. He was a natural on camera and the lush and ancient countryside of Provence proved to be an ideal backdrop to explore wine making, food. history, art and local color of the region.


Stephen was in it for the long haul and consistently documented his wine-making journey in a very human and entertaining way. He talked about a labeling crisis that almost crushed his business. He created a funny video about the ridiculous paperwork he faced from the French government, what it was like to attend a wine-tasting competition, how the grapes were harvested in the first morning sunlight, and many other interesting little vignettes. He shined a light on his village, his pets, his family. He lost his balance on a grape harvester. He put a human and modern face to a stodgy, traditional business....

Jeff Domansky's insight:

Wonderful small business content marketing success story from Mark Shaffer. How Mirabeau winery went viral on YouTube.

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Is Public Relations obsolete?

Is Public Relations obsolete? | Public Relations & Social Media Insight | Scoop.it

Public relations was born in the days when train travel was still a novel and exciting thing.


Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business models, is the use of PR obsolete in this tech day and age?  


Definitely not, and it’s potentially much more important than ever before. This is because traditional means of reaching the public are going away and PR is stepping in to fill the cracks.


On top of that, roles traditionally performed by other departments are starting to fall to public relations pros. All this just means PR is practically vital to every business out there right now....

Jeff Domansky's insight:

Mickie Kennedy says public relations has changed. But some of its practitioners haven't changed, in my opinion.

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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Public Relations & Social Media Insight | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.


Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.


Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...

Jeff Domansky's insight:

Can the "old" definitions of public relations keep up in the social media era? I'm not so sure. I'd enjoy hearing your comments.

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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Public Relations & Social Media Insight | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink
Jeff Domansky's insight:

Very actionable tips for better social marketing results.

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Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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The Secret to Marketing that's Impossible to Copy

The Secret to Marketing that's Impossible to Copy | Public Relations & Social Media Insight | Scoop.it

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this:


While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with friends. It was the personality of the company’s people shining through.


Wistia offers an incredibly comprehensive guide on how to make incredible marketing videos for your company, but there’s one vital ingredient to successful marketing that can’t be taught in an instructional video.Today, it’s company culture that creates marketing messages that spread. It’s that secret sauce that’s impossible to replicate....

Jeff Domansky's insight:

Great message: What really counts in marketing is company culture.

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Study: Social Media Makes the PR World Go Round - PRNewser

Study: Social Media Makes the PR World Go Round - PRNewser | Public Relations & Social Media Insight | Scoop.it

...If you have been in public relations for any amount of time — be it agency or corporate — you have come to the fanciful realization that we have not selected a 9-to-5 gig. In fact, it can be more of a 6-to-midnight gig given any number of ancillary deadlines.

Well, fret no more fellow flacks, it seems that we have a life preserver in the raging waves of PR — social mediaSimon Fraser University(in O’ Canada) released a study to prove it. While the study group is not that impressive spanning 100 communications, marketing and PR professionals, the results are telling.

And among those surveyed, 84 percent say their job satisfaction has either increased or remained the same with more social media responsibilities. “What we found surprised us,” says Peter Walton, who directs the PR program and oversaw the research project and report. “We figured people would be frustrated by the increased demand they’re facing because of technology. We were wrong.”...

Jeff Domansky's insight:

Who knew? Social media is good PR? Yesterday just sent you a memo! ;-) 

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Carly Ethier's curator insight, October 11, 2013 11:24 PM

I love how social media is also benefitting the PR world! It's crazy the things you can do with it.