Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Donald’s Secret Debate Strategy? Clickbait.

The Donald’s Secret Debate Strategy? Clickbait. | Public Relations & Social Media Insight | Scoop.it

It suddenly hit me while listening to another Trump tirade. What happened next nearly blew my mind.

Not to give The Donald too much credit for his undisciplined tweeting but suddenly I realized that his entire campaign is built on a foundation of clickbait.

The very same linkbait that drives millions of spam pageviews online daily is also what allowed him to outfox 16 other serious Republican presidential candidates.

And when the presidential campaign debates take place, Hillary won’t have a chance!...

Jeff Domansky's insight:

The Donald's campaign strategy? Clickbait! You read it here first.

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brand newsletters

brand newsletters | Public Relations & Social Media Insight | Scoop.it

Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up.

Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I didn’t go to the workshop, but how he described it got me thinking about this often overlooked communication tool:

“In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world…

“A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come…

“I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin.

“But when done right, they become something else. With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.”...

Jeff Domansky's insight:

Tom Fishburne offers a thoughtful commentary on brand newsletters, their impact and lack of effectiveness.

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What 'Objective' Means. What 'Bias' Means. What 'Idiot' Means

What 'Objective' Means. What 'Bias' Means. What 'Idiot' Means | Public Relations & Social Media Insight | Scoop.it

If you want some light reading for eternity, Google the question “is the media biased.” The question is a staple of both the political right and the socialist left.


Either The Media is partisan against Republicans as part of our obvious liberal agenda, or the Corporate Media insidiously perpetuates the status quo by shutting out dissenting voices and uncomfortable narratives in favor of crony capitalism and entrenched privilege.


Choose your favorite. They’re both idiotic....

Jeff Domansky's insight:

Bob Garfield highlights a big media challenge. I think the problem isn't people being uninformed or biased. It's a lack of rigor by media interviewing uninformed or biased sources and giving them air.

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How Monetizing Became Malvertising | MediaShift

How Monetizing Became Malvertising | MediaShift | Public Relations & Social Media Insight | Scoop.it

The Interactive Advertising Bureau estimates malicious advertising ”malvertising” costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually.


A few years ago malvertising was merely scamming the system: fake ads, fake traffic, fake analytics. Ad tech is a hacker's heaven, an unregulated labyrinth of circumlocution systems for bidding, placing and tracking ads.


"All the code is awful and you aren't allowed to change it anyway," says Salon developer Aram Zucker-Scharff. "Usually ad servers claim they run some sort of checks, but considering just how many malicious or badly formed ads get through, it is pretty apparent they don't do much."


The hacker's goal is to bill, aka bilk, advertisers for ads no human ever saw. Their fraud takes several forms: Ad stacking piles multiple ads on top of each other. Ad stuffing shrinks ads to invisible 1-pixel squares. Click farms send fraud users to real sites. Clickjacking sends real users to fraud sites....

Jeff Domansky's insight:

An in-depth look at what's breaking the news business as cyber criminals embezzle billions annually from advertisers.

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The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | Public Relations & Social Media Insight | Scoop.it

Which of these sums up your view on content production?

“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.” 

“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)

Do you agree with first statement? Me too, until recently. But now I think we could be wrong.

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015....

Jeff Domansky's insight:

Will quantity overtake quality content as strategy? Here's a very interesting exploration of the issue in this post from BuzzSumo. Recommended reading  9/10

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Sunita Negi's curator insight, September 8, 5:19 AM
Share your insight
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How to Grow Your Audience by Getting PR For Your Blog

How to Grow Your Audience by Getting PR For Your Blog | Public Relations & Social Media Insight | Scoop.it

Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs.


Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago.


I asked her what her non-negotiables are when it comes to seeking publicity as a solo blogger or entrepreneur....

Jeff Domansky's insight:

If you'd like to get your blog seen in places outside your niche but don't know where to start, let entrepreneur Andreea Ayers teach you her ways! Excellent advice! Recommended reading for PR, bloggers and authors. 9/10

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Anuj Saxena's curator insight, September 4, 10:22 AM
Learn from Andreea Ayers, tips of selling on line and where to start.
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How to Personalize Content in Real Time

How to Personalize Content in Real Time | Public Relations & Social Media Insight | Scoop.it

It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are?


The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.

Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....

Jeff Domansky's insight:

Useful perspective on how to personalize content in real time.

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