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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Public Relations & Social Media Insight | Scoop.it

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?


If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.


The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....

Jeff Domansky's insight:

Here are a few incredibly useful features you might not be using according to LinkedIn expert Wayne Breitbarth.

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Chris Agro's curator insight, September 15, 5:27 AM

Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 19, 2:36 AM

It is the group participation that has been defeating me so far.

Amanda Cunningham's curator insight, September 22, 4:46 AM

Useful Tips On LinkedIn Features via @ThePRCoach.

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Q &A: How to Establish your Brand on LinkedIn

Q &A: How to Establish your Brand on LinkedIn | Public Relations & Social Media Insight | Scoop.it

Last week I hosted a webinar, Representing Your Brand on LinkedIn, to address common challenges that marketers face when it comes to establishing your brand on our powerful platform. Whether it’s multiple lines of business, products or an infrastructure based on many regional teams, LinkedIn has tools to help you effectively shape brand perception and get your compelling content in front of our 300+ million LinkedIn members.


The webcast covered:

1. How to leverage your LinkedIn Company Page

2. When to create a Showcase Page

3. How brands can best utilize Direct Sponsored Content.


Here are a few of the prevalent questions that were answered during the webinar. Feel free to dive deeper with the webcast recording and deck....

Jeff Domansky's insight:

Here's a really useful set of LinkedIn tips for business.

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How to Maximize Your LinkedIn Publishing Exposure | SME

How to Maximize Your LinkedIn Publishing Exposure | SME | Public Relations & Social Media Insight | Scoop.it

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....

Jeff Domansky's insight:

Gregory Ciotti provides an excellent guide to LinkedIn publishing including how to do it and why it matters. Recommended reading for content marketing, PR and marketing pros.9/10

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Moumita Gryffindorian Dasgupta's curator insight, September 3, 11:47 PM

Now if you are caught in the mesh of publishing on Linkedin platform in the  recent days then this post is a must read. 

Kadva's curator insight, September 4, 6:43 AM

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....

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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Public Relations & Social Media Insight | Scoop.it

You have hundreds of connections, stacks of skills and endorsements, a killer review of your experience and a flattering but professional headshot. Your LinkedIn profile is all set up for some seriously productive networking, and you're ready to build up your brand online as you climb the ladder of success.


But don't you wish you could get a little bit more out of LinkedIn? While having an extensive network is a big advantage, there several little things you can do to help make the most of the website — and a lot of them are free....

Jeff Domansky's insight:

Here are eight valuable ways to get a leg up on the LinkedIn competition.

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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
Jeff Domansky's insight:
Must-read for PR and content marketing pros.
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M. Philip Oliver's curator insight, July 23, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 23, 9:38 PM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | Public Relations & Social Media Insight | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....

Jeff Domansky's insight:

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

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Terry Corby's curator insight, June 20, 6:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 8:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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How To Use LinkedIn: Success Stories

How To Use LinkedIn: Success Stories | Public Relations & Social Media Insight | Scoop.it

To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.


Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....

Jeff Domansky's insight:

Professionals from a variety of industries share how to use LinkedIn to land a job or build your business.

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Brian Myrick, MSP's curator insight, June 18, 8:00 AM

Here are some success stories of how people use LinkedIn. LinkedIn isn't for everybody, but if you sell B2B, you really need to look at LinkedIn.

Mr Tozzo's curator insight, June 19, 12:56 AM

How To Use LinkedIn: Success Stories

Shyamal Bose's curator insight, June 21, 11:51 PM

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LinkedIn Faces Death by a Thousand Tiny Competitors | eWIRED

LinkedIn Faces Death by a Thousand Tiny Competitors | eWIRED | Public Relations & Social Media Insight | Scoop.it

LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.


... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.


”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....

Jeff Domansky's insight:

What do you think? Do you get everything you want on LinkedIn?

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ZAP s.a.'s curator insight, May 7, 6:44 AM

Will LinkedIn keep alive in the social network market? Specialized social networks reinvent the future of professional connections.

Idris Grant's curator insight, May 7, 11:42 AM

Great article about LinkedIn and niche networking startups....

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New Research: 2014 LinkedIn User Trends (And 10 Top Surprises) | Forbes

New Research: 2014 LinkedIn User Trends (And 10 Top Surprises) | Forbes | Public Relations & Social Media Insight | Scoop.it

How do you use LinkedIn? Chances are, your favorite uses (especially if you’re a power user) involve the off-brand ideas and innovations the company doesn’t tell you about and the majority of casual users don’t know.  On that front, I reported in October on the 2013 research of LinkedIn consultant and expert Wayne Breitbarth in the most read Forbes article here.


Today Breitbarth has provided me with a 2014 update as an exclusive to Forbes Entrepreneurs. The new research comes on the heels of LinkedIn’s Q1 earnings results. In its official statement LinkedIn reports a total user base of 300,000,000 worldwide and revenue from its Premium Subscriptions of $95.5 million. This is an increase of 46% over Q1 2013 (and 20% of total revenue, a percentage that remains consistent for the first quarters of both 2013 and 2014)....

Jeff Domansky's insight:

Lots of useful insight and suggested strategies for LinkedIn from Cheryl Connor.

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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....

Jeff Domansky's insight:

All about the business power of LinkedIn.

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6 Steps To Building A Killer LinkedIn Profile | Fast Company

6 Steps To Building A Killer LinkedIn Profile | Fast Company | Public Relations & Social Media Insight | Scoop.it

There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...


Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.


What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....

Jeff Domansky's insight:

Just the basics of putting together an effective LinkedIn profile.

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Essential LinkedIn Marketing Resources, A Complete Guide

Essential LinkedIn Marketing Resources, A Complete Guide | Public Relations & Social Media Insight | Scoop.it

Do you want to learn how to present yourself and your business on LinkedIn?


Are you looking for a resource to guide your LinkedIn marketing efforts?


Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.


Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

Jeff Domansky's insight:

Great selection of expert articles to help you develop a LinkedIn marketing plan, find leads and master the LinkedIn networking platform.

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How to Increase LinkedIn Engagement | SocialTimes

How to Increase LinkedIn Engagement | SocialTimes | Public Relations & Social Media Insight | Scoop.it

If you want to maximize your LinkedIn engagement, check out the following statistics and tips byQuicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users.


Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.

Jeff Domansky's insight:

Quicksprout's LinkedIn tips are well worth reviewing.

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5 Key Methods to Leverage LinkedIn for Your Company

5 Key Methods to Leverage LinkedIn for Your Company | Public Relations & Social Media Insight | Scoop.it

LinkedIn is unique among social networks in that it's specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn't have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how do you use LinkedIn to take advantage of opportunities to promote your brand? Here are five key methods to leverage LinkedIn for your company....

Jeff Domansky's insight:

Just a few LinkedIn basics for business.

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Guru Cancer Center's curator insight, September 12, 10:30 PM

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Social Selling Pillar #1: Move From Resume to Digital Reputation | HubSpot

Social Selling Pillar #1: Move From Resume to Digital Reputation | HubSpot | Public Relations & Social Media Insight | Scoop.it

What’s the difference between your resume and your LinkedIn profile? For some people, the two are practically identical. Each lists work history, career accomplishments, notable projects, and perhaps a fun fact or two. Maybe your LinkedIn page has a picture on it, but otherwise, they’re the same.


But there’s a slight problem with this approach. Your LinkedIn profile isn’t an online resume.


My first pillar of social selling is moving “from resume to digital reputation,” and it requires looking at your social profiles from the eyes of the customer you’re trying to earn trust from. If you’re bragging about your quota crushing abilities or merely listing your work experience, that’s not interesting or appealing to potential clients....

Jeff Domansky's insight:

Your social media profiles aren't online resumes. Learn how to optimize them for social selling from Jill Rowley at HubSpot.

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Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years

Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years | Public Relations & Social Media Insight | Scoop.it

LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.


In July, LinkedIn revealed plans to acquire a business-marketing company called Bizo for about $175 million, moving it a step closer toward its goal of becoming "the most effective online platform form marketers to engage with professionals."...

Jeff Domansky's insight:

Leaked internal documents from LinkedIn disclose plans for aggressive business growth marketing. I wonder if marketing saturation will start to turn off loyal LinkedIn users similar to Facebook and potentially the way Twitter is going?

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5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.


And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …

Jeff Domansky's insight:

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

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May 2014′s Biggest LinkedIn Publishers | The Whip

May 2014′s Biggest LinkedIn Publishers | The Whip | Public Relations & Social Media Insight | Scoop.it

We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...

Jeff Domansky's insight:

A look at the biggest LinkedIn publishers of last month, finding huge growth in sharing activity since the start of 2014.  

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Trenzcape's curator insight, June 28, 6:36 AM

How the Top publishers of Web are using Linked in for higher visibility...

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Graham McGregor: How to use LinkedIn effectively

Graham McGregor: How to use LinkedIn effectively | Public Relations & Social Media Insight | Scoop.it

I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.


But all of this changed, when I came across an Australian entrepreneur called Alex Pirouz.Alex has used LinkedIn to...

•Get featured in over 50 media publications without sending out a single press release

•Grow his business advisory firms by over 328 per cent by securing joint venture partnerships through LinkedIn

•And generate thousands of leads whilst spending $0 on advertising or marketing...

Jeff Domansky's insight:

Two basic but useful tips when approaching marketing by LinkedIn.

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Shyamal Bose's curator insight, June 21, 11:24 PM

please visit my blog and get all traveling spots in the world.It is one of the Tourist guide which is help all of the visitor. So, Please visit :

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20 Examples of Winning Digital Media LinkedIn Groups | UpCity

20 Examples of Winning Digital Media LinkedIn Groups | UpCity | Public Relations & Social Media Insight | Scoop.it

Want to get as hands on with digital media as you can? Here are 20 examples of winning LinkedIn groups you can join to find out more!


...To grow your circle, we emphasize participating in the thousands of communities available to you as a member of LinkedIn. If you want to check out our guide on connecting with influencers on LinkedIn, click over to it here.


Some of the best groups don’t have the most members or links to share; rather they offer top engagement, frequent discussion, and a dedicated community willing to hear out your concerns. That’s why we’ve gone through the trouble to point out some of the most superb groups you can join as a digital marketer. Here are our top 20!

Jeff Domansky's insight:

Useful resource for social marketing pros.

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Why LinkedIn is morphing from a social network into an online newspaper

Why LinkedIn is morphing from a social network into an online newspaper | Public Relations & Social Media Insight | Scoop.it

On May 5th, LinkedIn will celebrate its 11th birthday.It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.


Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?Establishing a clearer identity is crucial to LinkedIn’s future. 


While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing)....

Jeff Domansky's insight:

This is a very thorough business overview of LinkedIn, its challenges and its future.

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Marilyn Moran's curator insight, May 6, 5:43 PM

Definitely becoming more of a content platform.

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How To Become A Content Master On LinkedIn

How To Become A Content Master On LinkedIn | Public Relations & Social Media Insight | Scoop.it

Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.


So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.


But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....

Jeff Domansky's insight:

LinkedIn offers several tools for engaging with customers. Here, the professional networking site's small business expert explains how to optimize each.

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Rudy Azcuy's curator insight, April 30, 5:57 AM

It's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....

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New Destination to Stay Up-to-Date with Your LinkedIn Groups

New Destination to Stay Up-to-Date with Your LinkedIn Groups | Public Relations & Social Media Insight | Scoop.it

One of the easiest ways to boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups. But with so many great conversations, up-to-date news and valuable information available, people often ask, “Where do I begin?”  Today, we’re pleased to introduce a new destination designed to help you manage your participation in and discover LinkedIn Groups more efficiently and effectively....

Jeff Domansky's insight:

This new LinkedIn feature will help you work and monitor Groups  more effectively.

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Small Business Owners Realizing the Power of LinkedIn | Shelly Kramer

Small Business Owners Realizing the Power of LinkedIn | Shelly Kramer | Public Relations & Social Media Insight | Scoop.it

A recent report commissioned by LinkedIn caught my attention, mostly because it focused on the small to medium-sized business market and how they’re using the platform.


I know what you’re thinking! It’s such a shocker that LinkedIn’s research reveals they come out on the top of the pile. But based on my experience working with clients, especially those in the B2B space, to help leverage the power of LinkedIn for business growth, this report is validating a lot of what we find to be true, so we thought it made sense to cover it here....

Jeff Domansky's insight:

LinkedIn is proving to be a powerful tool for small business. Shelly Kramer outlines why.

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10 Ways to Improve Your LinkedIn Company Page | Social Media Explorer

10 Ways to Improve Your LinkedIn Company Page | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.10 ways to make your LinkedIn Company page more useful....
Jeff Domansky's insight:
Useful tips to get your company LinkedIn page working better.
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