Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 Key Performance Indicators to Help Improve Your Marketing

11 Key Performance Indicators to Help Improve Your Marketing | Public Relations & Social Media Insight | Scoop.it

Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance.


... Writing a marketing plan without doing a review of recent marketing performance is like using Google Maps without a starting point. Knowing where your marketing is today (that is, what it's doing for you today) is absolutely essential for deciding where you want it to take you next year.


If your CEO asked you today to start pulling together a report card for 2014 YTD marketing performance, what would you report on and how would you grade it?   In our primarily B2B world, here are some of the measures we suggest would make appropriate Key Performance Indicators (KPIs) for assessing marketing performance:...

Jeff Domansky's insight:

Critical KPI's will drive your marketing success. Good overview and checklist.

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Richard Varey's curator insight, September 11, 2014 10:19 PM

Writing a marketing pan without knowing what and how to measure market conditions and your own business and marketing performance is like running a marathon with your eyes closed

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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | Public Relations & Social Media Insight | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith
Jeff Domansky's insight:

Valuable reading and social marketing analysis from Marty Smith...

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Martin (Marty) Smith's curator insight, January 16, 2013 6:08 AM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About | Public Relations & Social Media Insight | Scoop.it

Suffering from underperforming marketing KPIs? Read this post and learn how to fix those guys! After that, you’ve got to grab your marketing by the bootstraps and make the necessary adjustments in order to provide your CEO with the ROI they’re looking for.

 

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog, how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how. How to Fix 6 Critical Marketing KPIs When They're Underperforming....

Jeff Domansky's insight:

Talking to your CEO about your social marketing results? Here's what matters to the executive suite and how to respond when your KPIs need fixing.

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