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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | Public Relations & Social Media Insight | Scoop.it
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base....
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HP's Latest 'Hail Meg' Pass: Paging Jack Welch! - Forbes

HP's Latest 'Hail Meg' Pass: Paging Jack Welch! - Forbes | Public Relations & Social Media Insight | Scoop.it

Great businesses evolve. Apple is now a phone company. Amazon is the Internet’s big box store. IBM is a global IT consulting operation. And Hewlett Packard is…Well, the once-great company that historically defined Silicon Valley itself is now a Layoff in Search of a Strategy.

 

So where can it now look for that elusive strategy? Like any troubled company that makes wholesale job cuts in order to recover profitability or enhance market position, HP would do well to revisit how, in the early 1980s, Jack Welch, the legendary General Electric CEO, tailored a massive reduction-in-force to directly serve a growth agenda that veritably redefined one of the world’s top corporate brands....

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Organizational Communication Research Topics | Institute for Public Relations

Organizational Communication Research Topics | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it

Welcome to the IPR’s Organizational Communication Research Center (OCRC), your comprehensive source for game-changing employee communication research, best practices and measures. If you want to learn more about engaging employees, building trust and improving communication climate, this is the place....

 

[Excellent resources for internal & employee communications ~ Jeff]

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