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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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7 ways Google Hangouts can connect you to your customers | MiamiHerald.com

... If you’ve got Google +, you simply need to log in to your account and click “Start a Hangout”. From there, you get a series of prompts that take you through the steps you need to get schedule and start your Hangout. Be sure to check out Hangouts on Air, a feature that gives you the opportunity to broadcast your Hangout to others on your YouTube channel, on Google + or on your website.

 

And while it has got a lot of pros, Google + does have its cons. One of which, is that you’ve got to have a Google ID to use it. That also means that for people to join your Hangout, they’ve got to have one too. And the more apps you add to your Hangout, the slower your connection speed, resulting in lag time. So how you use Google Hangouts to market your small business? Here are seven ways to help you get started....

Jeff Domansky's insight:

Valuable tips to get you up and running on Google+.

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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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Human Media: The Newest Frontier

Human Media: The Newest Frontier | Public Relations & Social Media Insight | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....

Jeff Domansky's insight:

Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns.

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Planning a Google+ Hangout on Air? “Ask an Expert” to Ensure Success! | HyperText

Planning a Google+ Hangout on Air? “Ask an Expert” to Ensure Success! | HyperText | Public Relations & Social Media Insight | Scoop.it

By now, you’re probably aware that Google+ Hangouts on Air are the LIVE version of regular Hangouts and they allow any individual (or brand) to broadcast live anywhere, anytime. This sounds fun and easy, but the amount of time required for pre-planning is directly related to how successful your (or your client’s) broadcast will be.

 

Having just pulled off a successful live broadcast on behalf of our client Xerox, we wanted to share our top 5 things to keep in mind when planning one to make sure you’re fully prepared and ensure no last-minute surprises come up.

 

Here are our Top 5 tips to keep in mind when planning a live broadcast (such as the Xerox “Ask the Experts” Episode we executed)...

Jeff Domansky's insight:

Here's a great starting point and basic tips for planning a successful Google+ Hangouts event...

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