Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Best CRM Software According to G2 Crowd Winter 2016 Rankings

Best CRM Software According to G2 Crowd Winter 2016 Rankings | Public Relations & Social Media Insight | Scoop.it

CRM software tools have a wide variety of features, including Salesforce automation, marketing automation, customer support, reporting and analytics, mobile and social, platform, and integration. The Salesforce automation feature category garnered some of the highest ratings across the board, with contact and account management receiving the highest average satisfaction score of 86 percent. The platform feature category had comparable ratings, with scores spanning from 77 percent to 85 percent.


Across the board, customer service was king as products with the best customer service faired better in other satisfaction categories as well, and poor customer service tainted reviewers’ entire sentiment about a product. Reviewers often demanded quicker response times, around the clock support, better educational materials and optimization ideas from their software providers.


Key findings also revealed that mobile and social features need improved functionality. Within the mobile and social feature category, mobile user support, social collaboration features and social network integration were all rated at 72 percent, the lowest rated features across all product feature categories....

Jeff Domansky's insight:

Seven platforms earn Leader status while Nimble tops overall satisfaction rankings.

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The Social Business Shift | Eloqua

The Social Business Shift | Eloqua | Public Relations & Social Media Insight | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
Jeff Domansky's insight:

This is a good look at what it means to be a "social" business.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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How Social Media Is Transforming Customer Relationship Management | AllTwitter

How Social Media Is Transforming Customer Relationship Management | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Half a billion tweets are now published on Twitter each and every day, and a huge percentage of these messages are from customers interacting with brands, and vice versa.


Accordingly, social media is transforming customer relationship management (CRM), and consumers expect results: one in four Facebook and Twitter users think that companies should reply to their complaints on social media within one hour, and two-thirds expect a same-day response....

Jeff Domansky's insight:

What do customers expect in social media? Communication at warp speed. Beam me up Scotty!

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