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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It)

Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It) | Public Relations & Social Media Insight | Scoop.it

BuzzFeed is easy to bash; a fast-rising rocket ship is a visible target. And they do produce some pretty silly content. But when you discuss the future of journalism, BuzzFeed always seems to show up at that intersection between crazy and smart where genius so often lies.


What’s actually crazy is seeing most everyone try to copy BuzzFeed’s voice and play catchup to its trendy listicle format at one point or another—from old media, including the Times, to new media like Digiday, to opportunistic startups like Playbuzz.


When I say that publishers need to “stop chasing BuzzFeed,” what I mean is that they need to stop imitating BuzzFeed’s style and pay more attention to the brilliant way it runs its business.

What follows is an effusive—but important—list of nine ideas that BuzzFeed employs that the rest of us should rip off....

Jeff Domansky's insight:

What makes BuzzFeed so effective? Read on for ideas.

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13 Ways to Make Something Go Viral

13 Ways to Make Something Go Viral | Public Relations & Social Media Insight | Scoop.it

Jonah Peretti is the founder and CEO of BuzzFeed. He writes: "BuzzFeed is a social publisher with 30 million monthly visitors and Facebook is our largest source of traffic." Then he tells you how they do it in this brilliant list of 13 tips.

 

[Excellent tactics for Facebook ~ Jeff]


Via Mindy McAdams
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BuzzFeed: An Open Letter to Ben Horowitz

BuzzFeed: An Open Letter to Ben Horowitz | Public Relations & Social Media Insight | Scoop.it

...BuzzFeed is to journalism what Geraldo is to Walter Cronkite. It sucks.


It is built on meanest of readers’ instincts. These endless stream of crass listicles are an insult to the human intelligence and goodness you personify. Even Business Insider, a champion practitioner of cheap click-bait schemes, looks like The New York Review of Books compared to BuzzFeed. And don’t tell me that, by hiring a couple of “seasoned editors and writers” as the PR spin puts it, BuzzFeed will become a noble and notable contributor of information. We never saw a down/mass market product morphing into a premium media. You can delete as many posts as you wish, it won’t alter BF’s peculiar DNA.


Fact is, quality content does exist in BuzzFeed (an example here), but in the same way as a trash can contains leftovers of good food: you must go deep to find it.  It won’t change the fact that what people enjoy the most on BuzzFeed is unparalleled ability to package, organize and disseminate mediocrity broken down in this promising nomenclature:...

Jeff Domansky's insight:

What Frederic Filloux really thinks of VC investment in Buzzfeed.

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