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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Real Reason You Don't Care About The Apple Watch

The Real Reason You Don't Care About The Apple Watch | Public Relations & Social Media Insight | Scoop.it

Why is the Apple Watch a bit, well, boring?


Because the next set of problems Apple has to solve is so much less fun than the last....

Jeff Domansky's insight:

Interesting point of view on Apple's newest creation, the market and the marketing challenge.

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Guy walks into a bar wearing new Apple Watch... | The PR Coach

Guy walks into a bar wearing new Apple Watch... | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

Guy walks into a bar wearing new i-Watch w Apple Pay. Waves arms and inadvertently buys a round for everyone #marketing #PR @Pogue
 

New #Apple i-Watch still won't help me find my damn car keys! #Marketing #PR #humor @Pogue

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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Public Relations & Social Media Insight | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....

Jeff Domansky's insight:

Report says Apple 'fanboys' will make the iWatch an incredible success.

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Jeff Domansky's curator insight, July 15, 2014 1:40 AM

Speculation about sales projections for Apple's iWatch are running wild.

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Apple patents more wearable sensors

Apple patents more wearable sensors | Public Relations & Social Media Insight | Scoop.it
Apple Insider reports:  “A batch of Apple patent filings published on Thursday describe a system of interconnected sensors — some being wearable devices — that work with an iPhone hub to monitor activity levels, dynamically set or cancel alarms and manage push notification settings, among other automated tasks.” ...
Jeff Domansky's insight:
Apple everywhere? Stay tuned with these Apple patent filings.
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Jeff Domansky's curator insight, June 20, 2014 10:00 AM

Apple everywhere? Stay tuned for new developments with these Apple patents.

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The Biggest iPhone 5S Feature Nobody's Talking About

The Biggest iPhone 5S Feature Nobody's Talking About | Public Relations & Social Media Insight | Scoop.it

Touched upon at Apple's WWDC conference in June but wallowing in radio silence since, iBeacons is Apple's answer to NFC. Whereas NFC relies on inexpensive tags at very close proximity to trigger an action, iBeacons uses small wireless sensors equipped with Bluetooth low energy (BLE) that can detect an iPhone at a wide variety of ranges up to roughly 160 feet, allowing for different actions depending on the distance from each beacon.


Sensing both region and range, it's kind of like an indoor GPS system but with greater precision. To be sold to store owners and myriad potential users, and hovering at around $99 for a set of three, the beacons themselves are far more pricey than the NFC sticker tags, which can run about a buck apiece. But the technology allows for almost limitless possibilities.


At the retail level, stores can use iBeacons as a means to draw the customer inside. Once within a beacon's wireless region near the entrance, a retailer can transmit a coupon or sales promotion that could beckon potential customers. And once inside the store, several indoor beacons can triangulate a customer's position and allow the shopper's micro-location to trigger information on the products he or she is near. (iBeacons' developers used a museum tour as an example.)...

Jeff Domansky's insight:

While everyone argues the merits of fingerprint sensors and gold trims, one overlooked feature could be the real game-changer for the iPhone.

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iPhone/iPad AppGuides by AppAdvice

iPhone/iPad AppGuides by AppAdvice | Public Relations & Social Media Insight | Scoop.it
The iPhone/iPad AppGuides simplifies the cluttered App Store to help you pick only the best apps to download.

 

[Really helpful for Apple device users ~ Jeff]


Via Ana Cristina Pratas
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5 Signs Apple’s Era Of Dominance Is Over

5 Signs Apple’s Era Of Dominance Is Over | Public Relations & Social Media Insight | Scoop.it

...Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these announcements and coveting their invitations to attend the media briefings in person as if they were non-transferable invitations to a royal wedding. Yet today’s Apple announcements are the latest example that this passion for the brand is slowing eroding – and along with it may go their biggest strategic advantage as well.


Let me explain. Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The loyal Apple devotees rave about the new device, and bring new consumers to it despite the significantly higher price tag than competitors. This raving led to their market share growth, ability to charge a premium for less and penchant for dictating unfavorable terms to strongarm partners such as mobile carriers into desperate exclusive partnerships to sell their products.


The big announcement of the iPhone 6 and Apple Watch today signifies that this era may be over for five reasons...

Jeff Domansky's insight:

Rohit Bhargava wonders if Apple has hit the fanboy wall?

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rodrick rajive lal's curator insight, September 10, 2014 12:11 AM

I guess this article is a reflection of what is taking place all over the world in some instances, globalization and collaboration have resulted in the passing away of Brand Dominance!   So, it is also about the end of Operating systems that come with expensive single user licences, thus you have open market solutions like Linux, and the Android operating systems. These are open operating systems and are in most cases free. Is that why Android based phones are edging over those phones which have proprietory Operating systems?

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Why would Apple make a watch?

Why would Apple make a watch? | Public Relations & Social Media Insight | Scoop.it

...If one thing is clear, it’s that Apple doesn’t see any of the current smart watches as competition. Apple’s aspirations are far far greater than to just shrink the iPhone and put it on your wrist. Apple wants to produce something so great that millions and millions of people who have never worn a watch will buy it and use it. This isn’t just a better smart watch, this is a better watch.


Purpose — Why make a watch?


Why make a watch? What can you do better on a watch than you can on a phone or a tablet? What can you only do with a watch that would otherwise be impossible in any other form factor? What can you do to make a watch so good that people who have never worn a watch start wearing one?


After weeks of mulling it over, here are some key requirements I believe will dictate the design of Apple’s iWatch....

Jeff Domansky's insight:

It's not just a watch It's an Apple!

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marissa goldberg's curator insight, September 9, 2014 4:11 PM

-Mobile Marketing-

Mobile Marketing is no longer categorized as simply cell phones and tablets. As this kind of technology gets more popular we venture into new ways to take our information on the go. In 2013 Samsung coined the term 'wearable tech' with their very own smart watch called the "Samsung Galaxy Gear" which ignited the 'WT' trend. Quickly following the smart watch was a soft release of the "Google Glass" and the demand for these products is unprecedented.

This article talks about why Apple is jumping on the trend instead of sticking with their phones and tablets. It is a very interesting read that gives insight into the wearable tech market, and the future of Apple's brand. 

Here are some reasons they list for making a watch as opposed to just coming out with a new phone:

-You will always be wearing it

-You will never forget you're wearing it 

-It is more durable

-Revolutionary battery charging technology

-It can tell you the time all the time

It will also be beneficial in tracking your health from day to day including fitness, diet, heart rate ect.

Last but not least they talk about how Siri will be more advanced and how she will be able to say and do more for you in conjunction with your wearable Apple watch. 

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New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast

New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast | Public Relations & Social Media Insight | Scoop.it

Investment firm Piper Jaffray has published the results of their recent fashion-focused survey, and while the poll was mostly about fashion and jewelry, it did touch on Apple’s much-rumored “iWatch.” The poll found that 14% of consumers would buy an iWatch that was priced at $350. Interest in such a device varied greatly based on price....

Jeff Domansky's insight:

Okay Apple, the gauntlet is thrown.

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Jeff Domansky's curator insight, June 28, 2014 2:21 AM

Okay Apple, the gauntlet is thrown.

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Apple plans 1,000 in-house ad/marketing employees, more competition

Apple plans 1,000 in-house ad/marketing employees, more competition | Public Relations & Social Media Insight | Scoop.it
Ad Age has a new comprehensive report on Apple’s shifting strategies in advertising and marketing, claiming the company is “madly building an internal agency that it’s telling recruits will eventually number 1,000.” The article starts with an anecdote...
Jeff Domansky's insight:
Top creatives are reacting with care and skepticism when being pitched for top jobs with the new Apple in-house agency. Seems like a big opportunity coupled with even bigger risk.
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Huberty: Apple could sell 13 million TV sets at $1,060 each | Fortune Tech

Huberty: Apple could sell 13 million TV sets at $1,060 each | Fortune Tech | Public Relations & Social Media Insight | Scoop.it
Survey finds Americans more keen to buy an "iTV" than they were the iPhone or iPad FORTUNE -- Opinions about whether Apple (AAPL) is about to enter the TV set market are about as sharply divided as Fox News and...

FORTUNE -- Opinions about whether Apple (AAPL) is about to enter the TV set market are about as sharply divided as Fox News and MSNBC. You're either in the Gene Munster camp (It's coming, for sure, in 2013!) or in Jean-Louis Gassée's (It's a pipe dream!).

Whichever party you belong to, there's much to be gleaned from the note to clients Morgan Stanley's Katy Huberty issued Tuesday about what she calls "iTV" (to distinguish it from the current Apple TV set-top box)....
Jeff Domansky's insight:

I sure hope Santa is paying attention for next year ;-)

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