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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
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10 Animals With More Social Media Fans Than Major Media Outlets

10 Animals With More Social Media Fans Than Major Media Outlets | Public Relations & Social Media Insight | Scoop.it

Let's face it. Animals rule the Internet. Between LOLcats and upside-down dogs, people just can't get enough cute. Even serious news stories can't compare to the viral power of a sneezing panda or giggling slow loris.


In the world of social media, animals have been tweeting with more than just their beaks. They've been updating Facebook and YouTube accounts as well. The human faces behind these animal status updates spend precious time managing fictional animal accounts, but many have more online followers than major media outlets.We've collected the most popular animal social media accounts and compared their fan bases to those of prominent media organizations. The results should shed some light on the Internet's priorities. Cute. Even serious news stories can't compare to the viral power of pets....

Jeff Domansky's insight:

Not sure what this says about mankind and the Internet but there was some fun reading for marketers and content pros.

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malek's curator insight, July 12, 2013 9:25 AM

Maru has more subscribers than CNN, Fox News, and The New York Times’ channels combined

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Why Small Businesses Are Losing On Social Media | Forbes

Why Small Businesses Are Losing On Social Media | Forbes | Public Relations & Social Media Insight | Scoop.it

A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves. The trouble is, no matter how much time they spend, they’re simply not seeing a return on investment.

 

HESocial media use is trending upward according to the survey of more than 1,235 small business owners, no surprise given the attention paid to the various social platforms by big businesses and media outlets. Nearly 50% have increased time spent on social media this year and nearly 55% say they’re using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.

 

It all sounds promising until this head-scratching result: despite their dedication and belief that social media is the Hail Mary of small business owners everywhere, more than 60% of small business owners say they haven’t seen any return on investment from their engagement online. None....

Jeff Domansky's insight:

There are only two possible reasons you're not getting a return on your social media investment: you're doing it wrong or you're not doing it in the right places, at the right time

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