Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social media editors: Do you have a robot deputy? | Nieman Lab

Social media editors: Do you have a robot deputy? | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

...As more people in any given newsroom are publishing to social platforms — andas more people bypass the homepage and instead use Twitter and Facebook as the entry point to any given news site — analytics companies see new opportunities to help media companies leverage real-time social data. 

 

Visual Revenue, a predictive analytics firm that focuses exclusively on media companies, is this morning rolling out a bundle of tools to help editors measure the effectiveness of social publishing in real time.

 

“So, if you push a story right now on Nieman Lab, 40 clicks into it you might see 17 retweets, two favorites, some manual retweets and that’s all great, actually,” Visual Revenue CEO Dennis Mortensen told me. “But how do you really add all of it up?”...

Jeff Domansky's insight:

Ch-ch-ch-changes. Very thoughtful look at what's ahead for newsrooms and social media...

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Traditional Media Trusted More Than Owned, Social Media For News Info

Traditional Media Trusted More Than Owned, Social Media For News Info | Public Relations & Social Media Insight | Scoop.it

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to the “2013 Edelman Trust Barometer.” But trust is certainly not homogeneous, differing by age and country. For example, among 18-29-year-olds, search engines have the edge (61% vs. 59%), while traditional media gets the vote from the 65+ crowd (54% vs. 49%). Among all age groups, traditional media and online search engines are more trusted than hybrid media, social media, and owned media. Interestingly, younger respondents are generally more trusting of all media sources than their older counterparts....

Jeff Domansky's insight:

Interesting media trust research...

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Reflections of a Newsosaur: Most newspaper stories are still too long

The news cognoscenti gasped when the Columbia Journalism Review recently reported that the nation’s leading newspapers aren’t writing as many long stories as they used to. But I think most stories are still way too windy. In a moment, I’ll tell you why, as briefly as I can. First the background:  Tallying yarns topping 2,000 words on Factiva, CJR found the number of long-form stories at the Los Angeles Times dropped by 86% between 2003 and 2012.  In the same period, stories of similar heft fell by 50% at the Washington Post, 35% at the Wall Street Journal and 25% at the New York Times. “When it comes to stories longer than 3,000 words, three papers showed even sharper declines,” said CJR. The number of super-sized stories dropped everywhere but the NYT, which actually had a 32% increase in articles of 3,000 words or more.  Remember the epic Snowfall?...
Jeff Domansky's insight:

This was a really thoughtful post about newspapers, issues and the future of news.

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Inside a serial narrative: A story is ‘a promise that the end is worth waiting for’ | Poynter

Inside a serial narrative: A story is ‘a promise that the end is worth waiting for’ | Poynter | Public Relations & Social Media Insight | Scoop.it

In April 2011, Kelley Benham gave birth four months early. Her daughter Juniper’s birth was supposed to be a joyous occasion. Instead, it was marked by physical and emotional pain, shock, and uncertainty about whether the micro preemie, who weighed just 1 pound 4 ounces, would survive.

 

Benham and her husband, journalist Tom French, were faced with a pivotal question: Fight for their daughter’s life or let her go? In a recent three-part series in Poynter’s Tampa Bay Times, Benham wrote about how she and French confronted this question and how the answer they sought has changed their lives.

 

“A story is a promise,” French said to her as they read to Juniper. “It’s a promise that the end is worth waiting for.”...

Jeff Domansky's insight:

Inside look and a powerful and deeply personal series of stories by journalist Kelly Benham.

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Social media and the rolling news vacuum | The Media Blog

Social media and the rolling news vacuum | The Media Blog | Public Relations & Social Media Insight | Scoop.it

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.


Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.


What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...

Jeff Domansky's insight:

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

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Professor Sanabria's curator insight, January 17, 2013 11:12 PM

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!

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5 Must-Haves for Social Media Management in 2013 | Bristol Editor

Social media management has grown from a curiosity to anintegral piece of effective social media strategy in the space of just a few years.

 

Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies will be hungry for better social media management tools in 2013, too....
Jeff Domansky's insight:

Here's a quick look at the social media tools newsrooms are using these days...

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News flash for the media: You can't sell photos grabbed from Twitter | Ars Technica

News flash for the media: You can't sell photos grabbed from Twitter | Ars Technica | Public Relations & Social Media Insight | Scoop.it
Agence France-Presse will go to trial for using famed Haiti earthquake photos.

 

When Haiti was devastated by an earthquake in early 2010, not many professional-quality photos of the disaster were immediately available. Haiti is one of the poorest countries in the world; before the quake, very few journalists were stationed there.

 

It became one of the seminal events in which Twitter showed that it could fill the void, and its value quickly became apparent to media companies. But the use of photos found on Twitter during that disaster by one newswire, Agence France-Presse, turned into a confused morass of erroneous bylines and ultimately, copyright litigation....

Jeff Domansky's insight:

Good reminder for bloggers, curators and content pros too.

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Journalism needs to up its game | The Media Online

Journalism needs to up its game | The Media Online | Public Relations & Social Media Insight | Scoop.it

...Take Twitter for example. A wonderful way in which friends can talk to friends and friends of friends who are on the spot. But, if one has a look at who has large followings, a lot of journalists are right there.

 

In almost every case, journalists who have the largest followers are those who are not only on the ball and on the spot but who have in successive 140 character messages been able to succinctly and accurately move information to their followers.

 

Generally speaking, journalism needs to up its game. Professional hacks need to be able to place themselves on a much higher plane than so-called citizen journalists and bloggers.

 

What they write and say has to be structured in a way that oozes professionalism and integrity, relevance and credibility....

Jeff Domansky's insight:

Traditional news is competing with social media and without a paradigm shift the future looks very challenging...

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Breaking [News] is broken | Nieman Lab

Breaking [News] is broken | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
"What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways."

 

The approach that large traditional news organizations take in breaking news needs to be re-thought in the age of social media. Hurricane Sandy provided an example of how resources are often wasted by journalism organizations during breaking-news events while also demonstrating how vital authenticating coverage can be....

 

What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways. Andy Carvin at NPR excelled at this during coverage of the Middle East and I think we should and will see more of it in 2013....

 

Jeff Domansky's insight:

Michael Maness's predictions about journalism have profound implications for PR. "New" PR needs to meet the needs of digital journalissts by providing resources to help them deliver the news faster, smarter and in every social media and traditional format.

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The year's top social media tools for journalists | IJNet

The year's top social media tools for journalists | IJNet | Public Relations & Social Media Insight | Scoop.it

Whether you needed a time-saver, analytics or just to engage your followers, 2012 offered a plethora of new social media tools.

 

With the Twittercycle replacing the traditional news cycle and social media etiquette evolving, social media management tools can help you harness the power of social media in your reporting--and prevent social networking overload.

 

Here are some of the year's best new social media tools:...

Jeff Domansky's insight:

Several new tools that are valuable for PR and marketing too.

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6 reasons why most journalists are underestimating the mobile revolution | Cory Bergman

6 reasons why most journalists are underestimating the mobile revolution | Cory Bergman | Public Relations & Social Media Insight | Scoop.it

Most newsrooms know that mobile is growing fast. Everyone can see mobile usage (phones and tablets) creeping up on their desktop numbers. For example, The Guardian recently said mobile visits hit 35%, outpacing desktop at certain hours of the day.  A growing handful of media brands — including where I work at Breaking News — have watched mobile soar over desktop in audience.  And we’ve all seen the stories about the unprecedented growth of tablets, the fastest-growing product in the history of consumer electronics.

 

Soon, mobile will be the primary way people get their news.

 

If that’s really the case, then why isn’t mobile dominating journalists’ discussions on Twitter?  Packing sessions at journalism conferences?  Sitting at the top of “most popular” story lists on journalism blogs?...

Jeff Domansky's insight:

When you look at Bergman's reasons, they impact PR, marketing and business in equal measure...

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The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth | The Atlantic

The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth | The Atlantic | Public Relations & Social Media Insight | Scoop.it
Newspaper print ad sales have declined more than $20 billion in six years. In that time, digital ads growth has erased only 2% of the losses.

 

Emma Gardner of the Economist Group presents a visual look back at digital publishing in 2012. No visual struck me more than the graph below showing the extent of devastation to newspaper print ad sales since 2006: $20 billion in annual revenue, down the drain. In that time, digital ad growth has erased only 2% of the losses. How dreadful.


Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow....

Jeff Domansky's insight:

Derek Thompson provides a must-read analysis of print and digital business trends.

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Internet may soon beat TV as main source of national news | paidContent

Internet may soon beat TV as main source of national news | paidContent | Public Relations & Social Media Insight | Scoop.it
Folks already use the internet more than newspapers to get their national news. Now the internet is on the verge of toppling even TV, research sugests.

Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research.

In fact, more connected Italians already say they get their national news from online ahead of TV, says UK communications regulator Ofcom’s just-published International Communications Market Report....
Jeff Domansky's insight:

Stay tuned for more... on the Internet...

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Why women look old. Why January is gloomy. Why the media push this guff | The Guardian

Why women look old. Why January is gloomy. Why the media push this guff | The Guardian | Public Relations & Social Media Insight | Scoop.it
'There is plenty of room for light, fun pieces across newspapers. The issue comes when this casual, easygoing attitude towards numbers, statistics and the world at large extends into serious issues.'  

There was quite the bombshell in the news this week. It turns out that, contrary to expectations, women don't look their oldest in their 80s or 90s. No,the Telegraph reveals, they look oldest at 3.30pm on a Wednesday.

 

Except, utterly obviously, they don't. The story is the latest in a stream of "polls", "surveys" or "research" designed to do nothing but promote a company's new product.

 

In this case, it worked nicely. The story's fifth paragraph notes the "study" was "carried out by the tanning brand, St Tropez"....