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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
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How to Evaluate Small Business Blogs

How to Evaluate Small Business Blogs | Public Relations & Social Media Insight | Scoop.it

To evaluate small business blogs, forget about the numbers. Instead, look to first impressions and storytelling.


Bloggingng consistently isn’t enough to drive business, there are other factors that go into developing a successful blog. One of the biggest mistakes small business owners make is to start a blog and then create content on auto pilot just to get stuff out there. Understanding how to evaluate small business blogs for effectiveness is important to know that your valuable time isn’t being wasted.I bet you think this blog is about the numbers, right?


Wrong, I very rarely evaluate the effectiveness of a blog on numbers – unless the numbers are trending the wrong way. I evaluate a blog on first impressions, content, storytelling and whether the blog is business-minded. I find asking questions around these core categories can help you understand if your blog is set up for success....

Jeff Domansky's insight:

Challenge conventions by evaluating your business blog by other measures which can still show your success.

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How To Market Your Blog The Write Way And Get Results

How To Market Your Blog The Write Way And Get Results | Public Relations & Social Media Insight | Scoop.it

In the following post you’re going to get a crash course in the how to market your blog effectively. Whether you’re just starting a blog or you’ve been blogging a while you’ll find this valuable.You can either market your blog the wrong way, or the write way – a lot of people end up marketing their blog the wrong way because they just don’t know how, and I totally understand why, I did the same thing when I first started....

Jeff Domansky's insight:

Very comprehensive blogging guide from Adam Connell. Many valuable tips and a great blueprint for new bloggers.

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35 Expert Tips To Make B2B Content More Manageable

35 Expert Tips To Make B2B Content More Manageable | Public Relations & Social Media Insight | Scoop.it

Content. Many B2B marketers hear the word and wonder how they are going to create increasing amounts of it with their limited bandwidth.


Trust me, I understand this issue on a personal level. I write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. That’s why I was psyched to hear what my fellow experts had to say in the way of tips and tricks at the MarketingProfs B2B Marketing Forum in Boston last week.


Below are their words of wisdom. Take these 35 ideas and incorporate them into your content plans!...

Jeff Domansky's insight:

Holly Chessmen shares really practical blogging and content marketing tips you can put into action quickly.

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New blogging platform Ghost launches to public

A new blogging platform called Ghost is now available to the public. It was launched by former WordPress thought leader John O'Nolan and promises to be much easier to use the more complicated WordPress...

Jeff Domansky's insight:

Ghost is going to be terrific blogging tool once it releases a self installer. For now, it's still somewhat technical to install but take a minute to marvel at its beautiful design and simplicitysimplicity to use.

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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS

One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it

It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium....


At the heart of Medium is a sense of connectedness between those who create words and those who consume them, and the site’s future looks promising to technology experts like Warren.“


As a platform, I envision Medium becoming a curated magazine of sorts that lives digitally,” she wrote via email. “I think with a strong tablet app that is able to curate Medium’s content flipboard-style, the platform could actually also be a publication in its own right.”


For now, the site continues to guide readers through a consumptive experience unlike any other — and meanwhile, the writers are responsible for building up Medium’s content and shaping the site, post by post. “We want to optimize for great interactions between writers and readers,” Davies wrote via email....

Jeff Domansky's insight:

Medium continues to get large as readers and pageviews grow at the longform website.

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7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog

7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.
Jeff Domansky's insight:

I'm really enjoying Jeff Bullas' latest longform posts. The seven tips include: headlines, stories, experts, mix 'n match, conversations, praise, influence and one more.

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10 Ways to Make Your Content More Fun to Read

10 Ways to Make Your Content More Fun to Read | Public Relations & Social Media Insight | Scoop.it

Even companies in "boring" industries need to create content. But the thing is, people who read about mortgages aren't waking up one day thinking, "I think I'm going to read about mortgages today!" They read that content because they need information about mortgages -- maybe because they're considering buying a house. So why not make the otherwise boring, tedious process of reading about mortgages (or insert your industry here) a little bit more interesting -- maybe even fun -- for them?


After all, everyone loves being entertained, right? And injecting a little bit more fun into your content might even set it apart from some of your competitors' truly boring content.So without further ado, here are 10 smart ways to make your content more fun to read....

Jeff Domansky's insight:

Those "boring" industry topics don't have to be snoozeworthy. Here's 10 smart tips to make them more fun to read!...

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40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With | Public Relations & Social Media Insight | Scoop.it

After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...


Jeff Domansky's insight:

This post is a few months old, but it's still is a great resource for useful blogging and content marketing tools.

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Constance Jones Collier's curator insight, October 14, 2013 11:45 PM

Want easy answers then consider this ...

carine khiami's curator insight, November 9, 2013 7:35 AM

Va falloir que j'étudie ces outils dans le détail...

Charles Rein's curator insight, December 6, 2013 9:51 AM

Great List of Social media tools

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Mistakes: 5 Mistakes That Lead to a Blog's Failure | How to Blog

Mistakes: 5 Mistakes That Lead to a Blog's Failure | How to Blog | Public Relations & Social Media Insight | Scoop.it

Failures and mistakes are always essential for success.So in preparation for my new blog I took a trip down memory lane to see what exactly what my mistakes were. And more importantly, how I could avoid those pitfalls on my new blog.Surprisingly, 5 mistakes came back that are incredibly common in the blogging community.

Jeff Domansky's insight:

Get the top 5 blogging mistakes that website owners are making and learn how to avoid these pitfalls. It is the how to blog info that everyone needs!

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Jared Hill's curator insight, September 27, 2013 9:12 PM

Blogs are a very important tool to those in the PR profession.  Knowing how to avoid mistakes will keep consumers interested in your product!

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Is Your Blog is Missing One of These Key Pages?

Is Your Blog is Missing One of These Key Pages? | Public Relations & Social Media Insight | Scoop.it

Takeaway.


Done right, your blog introduces you to your audience so they will WANT to do business with you.


Your small business blog and website are tools. Done right, your blog introduces you to your audience so they will want to do business with you.


Set the foundation and make it easy for your audience to make the buying decision. You can do that by giving them the information they need in well-crafted pages that tell a story and set you apart....

Jeff Domansky's insight:

Great fundamentals for key blog/website pages.

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What Is Pressgram and Why Every WordPress Blogger Should Use It

What Is Pressgram and Why Every WordPress Blogger Should Use It | Public Relations & Social Media Insight | Scoop.it

If you are a WordPress blogger or have a WordPress powered website, Pressgram is the newest tool you need to add to your toolbox. Why? In a few words, content ownership, more content creation, and more page views! For some of you, that’s enough and you’ll probably just want to jump over and download Pressgram right now.


Keep reading though.Pressgram is a photo publishing iOS app with a focus on content ownership and WordPress. It allows you to take and/or add stylized filters to your photos and then publish them directly to your WordPress powered blog (.com or self-hosted). So essentially, it’s Instagram without the whole “we own your content and can do whatever we want with it” thing. You own the content and it’s published on your web property. You keep the rights, and you get the page views....

Jeff Domansky's insight:

Cool new blogging tool Pressgram lets you showcase your visuals and keep the traffic on your own site.

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7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog

7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.


But what is the point of having a blog if no one is going to read it?


There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.


So, how can you get more visitors to your blog? 

Jeff Domansky's insight:

Here are 7 easy ways to increase traffic to your blog....

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Photoshop alternatives | Use free photo-editing software to achieve complex effects

Photoshop alternatives | Use free photo-editing software to achieve complex effects | Public Relations & Social Media Insight | Scoop.it

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.


In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr. However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....

Jeff Domansky's insight:

These are really useful tools for bloggers, web writers and other content producers.


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Elsie Whitelock's curator insight, September 23, 2013 8:48 AM

good alternatives to Photoshop for the entry level to advanced user

Elsie Whitelock's curator insight, October 1, 2013 12:08 PM

Cool tools here..

Elsie Whitelock's curator insight, October 25, 2013 8:41 AM

Great free photo editing tools here

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Leverage Blogging to Build Business Identity, Authority and Credibility

Leverage Blogging to Build Business Identity, Authority and Credibility | Public Relations & Social Media Insight | Scoop.it

While social media is an excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your field.


As nearly 80% of all shoppers look to the Internet to research a product prior to making a purchase, it is easy to see how blogging done right can be a powerful tool.

Jeff Domansky's insight:

If you're looking for authority, blocking rocks.

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The ROI of Blogging | Social Media Today

The ROI of Blogging | Social Media Today | Public Relations & Social Media Insight | Scoop.it

... So What Works?


A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.


But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read....

Jeff Domansky's insight:

Here are some great business lessons from Gini Dietrich and how to make content marketing work for your business.

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Sophie Mathey-Debeaumont's curator insight, October 17, 2013 3:09 PM

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Visual narratives: telling a story through visual design | Econsultancy

Visual narratives: telling a story through visual design | Econsultancy | Public Relations & Social Media Insight | Scoop.it

According to Curt Cloninger, "Usability experts are from Mars, graphic designers are from Venus". Not so fast. Your visuals can really enhance your storytelling....


Visual communication can be thought of in terms of two intertwined parts: ‘personality’ and visual organisation. The personality of a website or other customer touchpoint is driven by its look and feel: colours, shapes, images, patterns, interactive behaviours – that drive the emotional response to what the audience experiences.


But an equally important part of the user experience is less immediately obvious. The usability of a page, whether printed or displayed on-screen, relies on an intuitive visual organisation, a coherent visual narrative that leads the user through a logical progression of elements on the page.Using tried and trusted rules of visual design we can tell a story that will guide the user to our desired end point, whatever that may be: a ‘buy now’ button, further instruction, request for donation or any other call-to-action...

Jeff Domansky's insight:

This is a good read for those who insist on understanding the science behind visual communication and storytelling. If you don't like science, just remember this: have a great story and use fab photos!

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What’s the Difference Between Blogging and Storytelling?

What’s the Difference Between Blogging and Storytelling? | Public Relations & Social Media Insight | Scoop.it

...But what happens once everyone has caught on and businesses are blogging simply to stay healthy, kinda like eating green beans?


We’re here to be inspired, right? I mean, I’m not talking the last twenty minutes of Rudy inspired, but rather inspired to read more, and maybe buy something. We have a challenge. A question. A need or even a want. And we're looking for that moment of inspiration to help make our purchase decision easier.


Somewhere along the way of this mass information age, many forgot this. They forgot that storytelling is the main ingredient for inspiration.It’s why we cry at the end of Forrest Gump. It’s why we cheer at the end of Rocky (all six of them). It’s also why some of us buy Dunkin’ Donuts over Starbucks (or vice versa)....

Jeff Domansky's insight:

Here are some tips in moving from blogging to storytelling and getting much stronger engagementengagement with your readers.

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Bobbie Seacrist's curator insight, September 6, 2014 4:12 PM

I sometimes forget I should be telling a story on my blog. I think every article should be more about you, even if it means cutting down to only posting 3 times a week.

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PostJoint Is a New Content Marketing Platform For Authors and Publishers to Swiftly Arrange Deals

PostJoint Is a New Content Marketing Platform For Authors and Publishers to Swiftly Arrange Deals | Public Relations & Social Media Insight | Scoop.it

Launching in public beta on November 1st 2012, PostJoint is a new content marketing platform that makes it easy for advertisers to engage with new audiences.


How does PostJoint work?

1. Advertisers produce quality, non-promotional content.

2. Bloggers offer to publish these posts.

3. PostJoint matches the two audiences up.


And what’s the result?A fast and easy process which enables advertisers to engage target audiences with relevant, quality posts – while bloggers get to unlock a whole new stream of content and revenue....

Jeff Domansky's insight:

Interesting new service for bloggers and content marketers. A couple of key issues to consider though:

- Not sure how Google will handle this type of paid content in its search algorithm in the future.

- Content marketers will like the service but it's unlikely big time bloggers and influencers will surrender their platform for the small amount offered.

- Some bloggers' readers may not like content marketing material and may unsubscribe as a result.


Note the excerpt above is from the company's website.

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Why Your Small Business Marketing Is Failing

Why Your Small Business Marketing Is Failing | Public Relations & Social Media Insight | Scoop.it

Takeaway. It’s not about marketing your small business. It’s about marketing your story.


You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message.


Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....

Jeff Domansky's insight:

Your marketing could be failing if you're not telling the story of your business.

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odysseas spyroglou's curator insight, October 10, 2013 7:00 AM

Marketing in SMEs is always tricky.

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9 Pointers for Building Branded Blogs - PRNewser

9 Pointers for Building Branded Blogs - PRNewser | Public Relations & Social Media Insight | Scoop.it

...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear PatrolJulie Carlson, editor-in-chief of RemodelistaEmily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.


While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...

Jeff Domansky's insight:

Here are nine really useful pointers for business bloggers. You'll learn some valuable lessons and get some helpful insight by looking at each of the blogs, their content and how they produce content for their readers.

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A Brief Blogger Content Strategy Guide - Business 2 Community

A Brief Blogger Content Strategy Guide - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

What makes a blog effective? How do we become successful bloggers in the digital age as we compete with others to generate something new and unique? Where do I start? All these questions can be answered with three pieces of advice found below to get you one step closer to becoming the ultimate blogger....

Jeff Domansky's insight:

Three blogging strategies worth noting:

1. Find your niche.

2. answer your customer's key questions.

3. Become a go-to resource.

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Top 20 Best Blogs for Financial Marketers

Top 20 Best Blogs for Financial Marketers | Public Relations & Social Media Insight | Scoop.it

If you’re a financial marketer, you can”t sit around all day reading banking blogs (even if you wanted to). So what are the top 20 you should focus on? The Financial Brand ranks them for you.


Today, The Financial Brand follows approximately 100 active blogs in the banking space. But in the last six years, more than that have died. That’s right, there are more dead blogs in the bank and credit union marketing world than live ones (108, to be exact). That’s why The Financial Brand thinks it is important to recognize the best of those that are still going.


This isn’t a popularity contest. This list is created for one reason, and one reason only: to help bank and credit union marketing executives find more information and insight with immediate relevancy that they can put to use in their daily jobs...

Jeff Domansky's insight:

Financial marketers can't sit around all day reading banking blogs. Here's a list of 20 to help bank and credit union execs prioritize.

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Blogging Is No Longer Enough

Blogging Is No Longer Enough | Public Relations & Social Media Insight | Scoop.it

Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy?


Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate?


Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing.


Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...

Jeff Domansky's insight:

Time to give your corporate blog a shakeup. Here's how.

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Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:36 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

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Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

It's difficult keeping up with the rules of Google but these seven tips are tried and true.


There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them.


But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!

Jeff Domansky's insight:

@IanCleary shares valuable blogging advice.... 

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Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.


Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players.


Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....

Jeff Domansky's insight:

Good read for serious readers who like their content in long form. This is a must-read for every blogger, PR, marketing and content Marketing pro.

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Alexandra Bryant's curator insight, August 23, 2014 8:42 AM

11. This is an interesting article on how one of the largest social media players, Twitter is looking at how to develop its platform for the  future to be a leader in how we access media and the news.